Marketing
The modern marketing environment presents countless challenges for practitioners. Tuck’s faculty members in the Marketing group cut through the noise with empirically grounded quantitative and behavioral research that uncovers new knowledge with direct applicability for those in the field.
By examining everything from pricing promotions, to identity-based consumption, to branding and social marketing, Tuck’s acclaimed marketing faculty have made extensive contributions to the discipline. Their work has been featured in esteemed publications such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science and they have worked with some of the world’s most successful brands including Disney, Ford, Nike, Procter & Gamble, and more.
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Research
How Healthier School Meals Have Changed Grocery Shopping
Tuck professor Kusum Ailawadi has documented a noticeable shift in grocery purchases after the implementation of the Healthy, Hunger-Free Kids Act.
Data Speaks Volumes, If You Know How to Listen
Peter Golder helped pioneer the historical method in marketing research more than 30 years ago. He’s still uncovering important truths where nobody...
Tuck Knowledge in Practice Podcast: A Playbook for Platforms in Crisis
Digital platforms are uniquely vulnerable in times of crisis. Tuck marketing professor Prasad Vana explains why supply-side disruptions hit harder...