Marketing
The modern marketing environment presents countless challenges for practitioners. Tuck’s faculty members in the Marketing group cut through the noise with empirically grounded quantitative and behavioral research that uncovers new knowledge with direct applicability for those in the field.
By examining everything from pricing promotions, to identity-based consumption, to branding and social marketing, Tuck’s acclaimed marketing faculty have made extensive contributions to the discipline. Their work has been featured in esteemed publications such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science and they have worked with some of the world’s most successful brands including Disney, Ford, Nike, Procter & Gamble, and more.
Our
Faculty
Kusum L. Ailawadi
Charles Jordan 1911, TU'12 Professor of Marketing
Peter N. Golder
Professor of Marketing; Faculty Director, TuckGO
Punam Anand Keller
Charles Henry Jones Third Century Professor of Management
Tami Kim
Associate Professor of Business Administration; Harvey H. Bundy III T’68 Faculty Fellow
Praveen K. Kopalle
Signal Companies' Professor of Management; Area Chair, Marketing
Sharmistha Sikdar
Assistant Professor of Business Administration
Affiliated
Faculty
Gail Ayala Taylor
Clinical Professor of Business Administration; Research Scholar
Featured
Research
For Amateur Artists Armed with AI, the Price is Right
Sharmistha Sikdar created an AI-powered model to help novice artists be more successful on Etsy and other platforms.
Your 2026 Reading List, From Tuck Faculty
Tuck faculty share the books informing how they think about leadership, technology, climate, and today’s most urgent questions.
Marketing, Politics, and Putting Customers First
Tuck professor Tami Kim works at the intersection of marketing, law, and politics to improve the customer experience.