Marketing
The modern marketing environment presents countless challenges for practitioners. Tuck’s faculty members in the Marketing group cut through the noise with empirically grounded quantitative and behavioral research that uncovers new knowledge with direct applicability for those in the field.
By examining everything from pricing promotions, to identity-based consumption, to branding and social marketing, Tuck’s acclaimed marketing faculty have made extensive contributions to the discipline. Their work has been featured in esteemed publications such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science and they have worked with some of the world’s most successful brands including Disney, Ford, Nike, Procter & Gamble, and more.
Our
Faculty
Kusum L. Ailawadi
Charles Jordan 1911, TU'12 Professor of Marketing
Peter N. Golder
Professor of Marketing; Faculty Director, TuckGO
Punam Anand Keller
Charles Henry Jones Third Century Professor of Management
Tami Kim
Associate Professor of Business Administration; Harvey H. Bundy III T’68 Faculty Fellow
Praveen K. Kopalle
Signal Companies' Professor of Management; Area Chair, Marketing
Sharmistha Sikdar
Assistant Professor of Business Administration
Affiliated
Faculty
Gail Ayala Taylor
Clinical Professor of Business Administration; Research Scholar
Featured
Research
Data Speaks Volumes, If You Know How to Listen
Peter Golder helped pioneer the historical method in marketing research more than 30 years ago. He’s still uncovering important truths where nobody...
Tuck Knowledge in Practice Podcast: A Playbook for Platforms in Crisis
Digital platforms are uniquely vulnerable in times of crisis. Tuck marketing professor Prasad Vana explains why supply-side disruptions hit harder...
How to Harness Envy to Boost Customer Engagement
Tuck marketing professor Praveen Kopalle studies an overlooked part of the consumer journey: warding off the evil eye.