Marketing
The modern marketing environment presents countless challenges for practitioners. Tuck’s faculty members in the Marketing group cut through the noise with empirically grounded quantitative and behavioral research that uncovers new knowledge with direct applicability for those in the field.
By examining everything from pricing promotions, to identity-based consumption, to branding and social marketing, Tuck’s acclaimed marketing faculty have made extensive contributions to the discipline. Their work has been featured in esteemed publications such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science and they have worked with some of the world’s most successful brands including Disney, Ford, Nike, Procter & Gamble, and more.
Our
Faculty
Kusum L. Ailawadi
Charles Jordan 1911, TU'12 Professor of Marketing
Peter N. Golder
Professor of Marketing; Faculty Director, TuckGO
Lauren Grewal
Associate Professor of Business Administration; Paul E. Raether T’73 Faculty Fellow
Punam Anand Keller
Charles Henry Jones Third Century Professor of Management
Praveen K. Kopalle
Signal Companies' Professor of Management; Area Chair, Marketing
Sharmistha Sikdar
Assistant Professor of Business Administration
Affiliated
Faculty
Gail Ayala Taylor
Clinical Professor of Business Administration; Research Scholar
Featured
Research
Praveen Kopalle Honored with Lifetime Achievement Award
Kopalle, the Signal Companies’ Professor of Management, will receive the 2024 Gilbert A. Churchill Award from the American Marketing Association...
The Waning Impact of Price Promotions
Tuck marketing professor Scott Neslin studies how consumer response to price promotions has changed over time.
How Political Identity Shapes Consumer Behavior
Consumers have a strong desire to differentiate themselves from others in the marketplace. But research from Tuck’s Nailya Ordabayeva finds that...