Faculty
Research Groups

Marketing / Impact

Impact

Awards & Honors

  • Kusum Ailawadi: Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing, MSI and Journal of Marketing (2018); First Runner Up, William R. Davidson Best Paper Award, Journal of Retailing (2019); Distinguished Alumni Award, Indian Institute of Management Bangalore (2020)
  • Peter Golder: Buzzell Award for Best Paper, Marketing Science Institute (2007, 1994); Best Paper Award, American Marketing Association Technology and Innovation Group (2005); Berry Book Prize (Best Book in Marketing), American Marketing Association (2003)
  • Kevin Lane Keller: Paper of the Year in Sports Marketing, American Marketing Association (2020); Amity Gold Medal for Contribution to the Global Branding Fraternity (2021)
  • Praveen Kopalle: Lifetime Achievement Award, American Marketing Association (2018); Tuck Class of 2011 Award for Teaching Excellence (2015); William R. Davidson Award, Journal of Retailing (2014)
  • Scott Neslin: Jan-Benedict E.M. Steenkamp Award for Long-Term Impact, International Journal of Research in Marketing (2020); Best Paper Award, International Journal of Research in Marketing (2019); Tuck Class of 2011 Award for Teaching Excellence (2013)

Academic Leadership

  • Kusum Ailawadi: Associate Editor, Journal of Marketing (2011–Present); Associate Editor, Journal of Marketing Research (2018–2022); Associate Editor, Marketing Science (2019–2021)
  • Peter Golder: Editorial Review Board: Journal of Marketing, International Journal of Research in Marketing
  • Kevin Lane Keller: Special Guest Editor, International Journal of Research in Marketing Special Issue on “Branding in a Digitally-Empowering World” (2016); Area Editor, Journal of Consumer Research (2018–2021); Executive Director, Marketing Science Institute (2013–2015)
  • Punam Anand Keller: Area Editor, Journal of Consumer Psychology (2015–Present); Area Editor, Journal of Consumer Research (1999–2003); Health Communication Advisor, Center for Disease Control (2009–Present)
  • Praveen Kopalle: Senior Editor, Production and Operations Management (2020–Present); Associate Editor, Journal of Marketing (2018–Present); Associate Editor, Journal of Retailing (2004–Present); Vice President, External Relations, INFORMS Society for Marketing Science (2021–Present)
  • Scott Neslin: Associate Editor, Journal of Marketing (2018–Present); Associate Editor, Marketing Science(1991–1994, 1997–2018); President/Past President, INFORMS Society for Marketing Science (2010–2011, 2012–2013)

Recent Papers

  • Kusum Ailawadi: “Dual Branding by National Brand Manufacturers: Drivers and Outcomes”, with Yu Ma, Mercedes Martos-Partal, and Oscar Gonzalez-Benito, Journal of Marketing (forthcoming); “Sales Promotion”, with Karen Gedenk and Sunil Gupta, History of Marketing Science (2023)
  • Lauren Grewal: “Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs”, with Helen van der Sluis, Journal of Consumer Research (forthcoming); “Complaint Deescalation Strategies on Social Media”, with Dennis Herhausen, Krista Hill Cummings, Anne Roggeveen, Francisco Ordenes, and Dhruv Grewal, Journal of Marketing (2023)
  • Kevin Lane Keller: “Branding in Business-to-Business Firms”, with Gary Lilien and Rajdeep Grewal, Business to Business Marketing Handbook (forthcoming); “The Future of Brands and Branding: Multiplicity, Synthesis and Impact”, Journal of Consumer Research (forthcoming)
  • Punam Anand Keller: “Clinicians’ and Patients’ Perspectives on Hypertension Care in a Racially and Ethnically Diverse Population in Primary Care”, JAMA Network Open (2023); “Preferences for mHealth Technology and Text Messaging Communication in Patients with Type 2 Diabetes: Qualitative Interview Study”, Journal of Medical Internet Research (2021)
  • Praveen Kopalle: “Experimental Evidence on the Effect of Information and Pricing on Residential Electricity Consumption”, with Jesse Burkhardt and Kenneth Gillingham, Management Science (forthcoming); “Algorithmic Pricing and Consumer Search”, with Xin Wang and Xi Li, Production and Operations Management (forthcoming)
  • Scott Neslin: “Free Shipping Promotions and Product Returns”, with Edlira Shehu and Dominik Papies, Journal of Marketing Research (forthcoming); “Identifying Omnichannel Deal Prone Segments, Their Antecedents, and Their Consequences”, with Sara Valentini and Elisa Montaguti, Journal of Retailing(forthcoming)
  • Prasad Vana: “Complementing Human Effort in Online Reviews: A Deep Learning Approach to Automatic Content Generation and Review Synthesis”, with Keith Carlson, Praveen Kopalle, Allen Riddell, and Daniel Rockmore, International Journal of Research in Marketing (2023)