Research & Publications

JOURNAL PUBLICATIONS

BOOKS AND OTHER PUBLICATIONS

  • Golder, Peter (2010), “First-mover (pioneer) advantage,” in Wiley International Encyclopedia of Marketing, Jagdeth Sheth and Naresh Malhotra, editors, in Volume 1, Marketing Strategy, Robert Peterson and Roger Kerin, editors, John Wiley & Sons Limited, forthcoming.
  • Golder, Peter (2010), “Later mover (nonpioneer) advantage,” in Wiley International Encyclopedia of , Jagdeth Sheth and Naresh Malhotra, editors, in Volume 1, Marketing Strategy, Robert Peterson and Roger Kerin, editors, John Wiley & Sons Limited, forthcoming.
  • Golder, Peter and Gerard Tellis (2010), “Product Life Cycle,” in Wiley International Encyclopedia of Marketing, Jagdeth Sheth and Naresh Malhotra, editors, in Volume 5, New Product Development, Barry Bayus, editor, John Wiley & Sons Limited, forthcoming.
  • Mitra, Debanjan and Peter N. Golder (2009), “Objective and Perceived Quality,” in Empirical Generalizations about Marketing Impact, Dominique M. Hanssens, editor, Marketing Science Institute, 18.
  • Golder, Peter N. (2009), “Market Leadership,” in Empirical Generalizations about Marketing Impact, Dominique M. Hanssens, editor, Marketing Science Institute, 21.
  • Golder, Peter N. and Gerard J. Tellis (2009), “First-mover Advantage,” in Empirical Generalizations about Marketing Impact, Dominique M. Hanssens, editor, Marketing Science Institute, 34.
  • Golder, Peter N. and Gerard J. Tellis (2009), “Sales Takeoff,” in Empirical Generalizations about Marketing Impact, Dominique M. Hanssens, editor, Marketing Science Institute, 39.
  • Golder, Peter N., Rachel Shacham, and Debanjan Mitra (2009), “Radical Innovations,” in Empirical Generalizations about Marketing Impact, Dominique M. Hanssens, editor, Marketing Science Institute, 42.
  • Golder, Peter N. and Debanjan Mitra (2008), “MBA Recruiters Value Academic Research,” BusinessWeek online, October 16.
  • Golder, Peter and Debanjan Mitra (2008), “Academic research is good for MBA students,” Financial Times, September 22.
  • Chandy, Rajesh K., Peter N. Golder, and Gerard J. Tellis (2004), “Historical Research in Marketing Strategy: Method, Myths, and Promise,” in Assessing Marketing Strategy Performance, Christine Moorman and Donald R. Lehmann, eds., Boston, MA: Marketing Science Institute.
  • Tellis, Gerard J. and Peter N. Golder (2002), Will and Vision: How Latecomers Grow to Dominate Markets, New York: McGraw-Hill.
    Winner of the Berry-AMA Book Prize for the best book in marketing (2003)
    Selected by Harvard Business Review as one of the top ten business books of 2001
    Reviewed in Harvard Business Review (September 2001)
  • Golder, Peter N. and Gerard J. Tellis (2001), “Competition is the Best Way to Regulate Microsoft,” Los Angeles Times, December 26.
  • Golder, Peter N. and Gerard J. Tellis (1992), "Do Pioneers Really Have Long-Term Advantages? A Historical Analysis," Marketing Science Institute Report Number 92-124, Boston, MA: Marketing Science Institute.
    Winner of Marketing Science Institute Best Paper of the Year Award