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Eleventh Annual Tuck Marketing Camp
May
10
2024
Speaker: Various: Various
Time: 8:00 AM - 5:00 PM
Location:
9:00 - 10:00 am Shunyuan Zhang- Assistant Professor of Business Administration Harvard Business School “Ambiguity in Multi-modal Digital Ads” 10:00 - 10:15 am Break 10:15 - 11:15 am Caleb Warren - Susan and Philip Hagenah Associate Professor in Marketing Eller College of Management at University of Arizona “What Makes People Cool?” 11:15 - 11:30am Break 11:30 - 12:30 pm Young-Hoon Park - Sung-Whan Suh Professor of Management Cornell SC Johnson College of Business “The Impact of Experiential Store on Customer Purchases” 12:30 - 1:30 pm Lunch in Buchanan 051 (Volanakis) 1:30 - 2:30 Kelly Herd – Associate Professor of Marketing University of Connecticut “Embracing Space: The Positive Impact of Low Social Density on New Product Co-Creation” 2:30 – 2:45 Break 2:45 - 3:45 Kusum Ailawadi Charles Jordan 1911, TU'12 Professor of Marketing - Tuck School of Business “Household Response to School Nutrition Mandates: The Shift from Grocery to School Meals”