Research & Publications

Publications: Academic Journals (*equal authorship)

  1. *Appel, Gil, *Lauren Grewal, *Rhonda Hadi, and *Andrew T. Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95.
  2. Grewal, Lauren and Andrew T. Stephen (2019), “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808.
  3. Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman (2019), “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest,” Journal of Marketing Research, 56 (2), 197 - 210.
  4. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” Journal of Marketing, 83 (1), 89 – 107.
  5. Gutchess, Angela H., Rebecca Sokal, Jennifer A. Coleman, Gina Gotthilf, Lauren Grewal, and Nicole Rosa (2015), “Age Differences in Self-referencing: Evidence for Common and Distinct Encoding Strategies.” Brain Research, 1612, 118-127

Publications: Research Reports and Book Chapters  (*equal authorship)

  1. Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
  2. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.

Research Under Review (*equal authorship)

  1. Grewal, Lauren and Cait Lamberton, “You are What (and How, and with Whom) You Eat: Consumer Food Identity.” Invited revision for the Journal of Consumer Research.
  2. Grewal, Lauren, Eugenia Wu, and Keisha Cutright, “Grateful for What God Gave Me: How God Salience Affects the Desire for Self-Improvement Products.” Invited revision for the Journal of Consumer Research.
  3. *Ordenes, Francisco V., *Dhruv Grewal, *Lauren Grewal, and *Panagiotis Sarantopoulos, “E- care: The Impact of Dialogue Dynamics in Online Service Resolution.” Under review at the Journal of Marketing Research.

Selected Working Papers  (*equal authorship)

  1. *Schroll, Roland, *Lauren Grewal, and Dhruv Grewal, “Bored to (Human) Death: The Self- Dehumanizing Effect of Boredom.”
  2. Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.”
  3. Grewal, Lauren, Peggy Liu, and Ernest Baskin, “Goal Pursuit Recommendations and Self- Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation.”

Selected Research in Progress  (listed in order of completeness)

  • “When Giving Thanks Means More” with Mary Steffel and Dhruv Grewal
  • “Brand Suitability in Digital Environments” with Andrew T. Stephen and Prasad Vana
  • “The Role of Social Media Influencers” with Jared Watson
  • “Accessibility and Sustainability Trade-offs” with Helen Van der Sluis
  • “Stigmatized Identities and Consumption Behavior” with Esther Uduehi
  • “Mobile Technology and Child Financial Literacy” with Carl-Philip Ahlbom and Dhruv Grewal