Publications: Research Reports and Book Chapters (*equal authorship)
Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
*Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.
Research Under Review (*equal authorship)
Grewal, Lauren and Cait Lamberton, “You are What (and How, and with Whom) You Eat: Consumer Food Identity.” Invited revision for the Journal of Consumer Research.
Grewal, Lauren, Eugenia Wu, and Keisha Cutright, “Grateful for What God Gave Me: How God Salience Affects the Desire for Self-Improvement Products.” Invited revision for the Journal of Consumer Research.
*Ordenes, Francisco V., *Dhruv Grewal, *Lauren Grewal, and *Panagiotis Sarantopoulos, “E- care: The Impact of Dialogue Dynamics in Online Service Resolution.” Under review at the Journal of Marketing Research.
Selected Working Papers (*equal authorship)
*Schroll, Roland, *Lauren Grewal, and Dhruv Grewal, “Bored to (Human) Death: The Self- Dehumanizing Effect of Boredom.”
Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.”
Grewal, Lauren, Peggy Liu, and Ernest Baskin, “Goal Pursuit Recommendations and Self- Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation.”
Selected Research in Progress (listed in order of completeness)
“When Giving Thanks Means More” with Mary Steffel and Dhruv Grewal
“Brand Suitability in Digital Environments” with Andrew T. Stephen and Prasad Vana
“The Role of Social Media Influencers” with Jared Watson
“Accessibility and Sustainability Trade-offs” with Helen Van der Sluis
“Stigmatized Identities and Consumption Behavior” with Esther Uduehi
“Mobile Technology and Child Financial Literacy” with Carl-Philip Ahlbom and Dhruv Grewal