Research & Publications


Williamson, Sara, Lauren Block, and P. A. Keller (2016), “Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste,” Journal of the Association for Consumer Research, 1.1, 147-160.

Cole, Galen, E., P. A. Keller et al. (2016), “A Message Development Tool for Health Communication: An Audience-Centered Design,” forthcoming Social Marketing Quarterly. 

Keller, P. A. (2015), “Social Marketing and Healthy Behaviors,” in in David W. Stewart (ed.), Handbook of Persuasion and Social Marketing, Chapter 2 (9-38), New York: Routledge.

Shah, Avni M., et al. (2014), "Surcharges plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items." Journal of Marketing Research 51.6 (2014): 773-789.

Batra, R., P. Anand Keller, and V. J. Strecher (eds.), (2011), “Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge,” Armonk, N.Y.:  M.E.Sharpe.

Keller, P. Anand, B. Harlam, G. Loewenstein, and K. Volpp (2011), “Enhanced Active Choice: A New Method to Motivate Behavior Change,” Journal of Consumer Psychology, 21, 4, 376-383. 

Scammon, D., P. Anand Keller, et al. (2011), “Transforming Consumer Health,” Journal of Public Policy and Marketing, 30, 1, 14-22.

Keller, P. Anand, and Annamaria Lusardi (2010), “Employee Retirement Savings: What We Know and What We are Discovering for Helping People to Prepare for Life After Work,” book chapter in “Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers” David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne (eds.), Taylor and Francis Group, pp. 445-464.  

Jing et al. (2010), “A Review of Financial Behavior Research: Implications for Financial Education, NEFE (National Foundation for Financial Education) Series. 

Lee, A. Y., P. Anand Keller, and B. Sternthal (2009), “Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness.” Journal of Consumer Research, 36 (5), February, 735-748.

Keller, Punam A. and Donald R. Lehmann (2009), “Effectiveness of Corporate Well-Being Programs: A Meta-Analysis,” Journal of Macromarketing, 29(3), September, 279-302.

Keller, Anand P. and D. R. Lehmann (2008), “Designing Effective Health Communications: A Meta Analysis of Experimental Results,” Journal of Public Policy and Marketing, 27 (2), 117-130. 

Ratner, R., et al. (2008), “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters, 19 (3-4), December, 383-397. 
Lusardi, A., P. Anand Keller, and A. Keller (2008), “New Ways to Make People Save: A Social Marketing Approach,” Chapter, Overcoming the Saving Slump: How to Increase the Effectiveness of Financial Education and Saving Programs, University of Chicago Press. 
Keller, Anand, P. (2006), “Regulatory Focus and Efficacy of Health Messages,” Journal of Consumer Research, 33 (June), 109-114.

Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2003), “Affect, Framing and Persuasion,” Journal of Marketing Research, 40 (1), (February), 54-64. 

Keller, Anand P. and D. W. Rook (2003), Advances in Consumer Research, Volume XXX, Association for Consumer Research.  

Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2002), “Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood,” Journal of Consumer Research, 29 (June), 57-69. 

Lipkus, I., M., Biradavolu, M., Fenn, K., Keller, P. A., and B. K. Rimer (2001), “Informing Women about their Breast Cancer Risks: Truth and Consequences,” Health Communication, 13 (2), 205-226.

Keller Anand, P. and L.G. Block (1999), “The Effect of Affect-Based Dissonance versus Cognition-Based Dissonance on Motivated Reasoning and Health-Related Persuasion,” Journal of Experimental Psychology: Applied, vol. 5, 3, 1-12.

Keller, Anand, P. (1999), “Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals,” Journal of Applied Psychology, vol. 84, 3, 403-415. 

Block, L. G. and P. Anand Keller (1998),”Beyond Protection Motivation: An Integrative Theory of Health Appeals,” Journal of Applied Social Psychology, 28 (17), 1584-1608.

Keller Anand, P. and L. G. Block (1997), “Vividness Effects: A Resource Matching Perspective,” Journal of Consumer Research, 24 (December), 295-304. 

Block, L.G. and P. Anand Keller (1997), “Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications,” Journal of Consumer Psychology, 6(1), 31-54. 

Keller Anand, P. and L. G. Block (1996), "Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration," Journal of Consumer Research, 22 (March), 448-59. 

Block, L. G. and P. Anand Keller (1995), "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior," Journal of Marketing Research, 32 (May), 192-203.

Keller Anand, P. and A. McGill (1994), "Differences in the Relative Influence of Product Attributes Under Alternative Processing Conditions: Attribute Importance Versus Attribute Ease of Imageability," Journal of Consumer Psychology, 3(1), 29-49.   

Anand, P. and B. Sternthal (1992), "The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness," Journal of Consumer Psychology, 1 (3), 225-38.

Holbrook, M. B. and P. Anand (1992), "The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption," Empirical Studies of the Arts, 10:1, 19-31.

Anand, P. and B. Sternthal (1991), "Perceptual Fluency and Affect without Recognition," Memory and Cognition, 19 (3), 293-300.

Holbrook, M. B. and P. Anand (1990), "Effects of Tempo and Situational Arousal on the Listener's Perceptual and Affective Responses to Music," Psychology and Music, 18, 150-62.

Anand, P. and B. Sternthal (1990), "Ease of Message Processing as a Moderator of Repetition Effects in Advertising," Journal of Marketing Research, 27 (August), 345-53.

McGill, A. and P. Anand (1990), "The Effect of Imagery on Information Processing strategy in a Multiattribute Choice Task," Marketing Letters, 1, 7-16.

Anand, P. and M. B. Holbrook (1990), "Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation," Journal of Consumer Research, 17 (September), 242-44.

McGill, A. and P. Anand (1989), "The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration," Journal of Consumer Research, 16 (September), 188-96.

Anand, P. and M. B. Holbrook (1989), "The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses," Marketing Letters, 3, 199-208.

Anand, P. and B. Sternthal (1988), "Strategies for Designing Persuasive Messages: Deductions from the Resources Matching Hypothesis," in Patricia Cafferata and Alice Tybout (eds.), Cognitive and Affective Responses to Advertising, Lexington, Mass. 135-60.

Anand, P., M. B. Holbrook, and D. Stephens (1988), "The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis," Journal of Consumer Research, 15 (November), 386-91.

Anand, P. (1987), "Inducing Franchisees to Relinquish Control: An Attribution Analysis," Journal of Marketing Research, 24 (May), 215-21.

Anand, P. and L. W. Stern (1985), "A Socio-Psychological Explanation for Why Marketing Channel Members Relinquish Control," Journal of Marketing Research, 22 (November), 365-77