In the Media
The Top 7 Reasons Why Mobile Ads Don't Work
Oct 17, 2013 // Mobile marketers better hit consumers' sweet spots because they won't be paying attention for long.
View at AdWeek
National Retailers Coming
Aug 25, 2013 // Retailers are using online marketing strategies to build in-store sales.
View at Valley News
Tuck Brings Online Learning Into the MBA Classroom
May 04, 2012 // Dartmouth College’s Tuck School of Business is transforming the way it teaches many of its MBA core classes, delivering portions of them online via video lectures, and using online quizzes and discussion boards.
View at BusinessWeek
Charging For Online News Access
Feb 20, 2012 // The New York Times paywall went up nearly a year ago, forcing online readers to subscribe and pay if they wanted to read more than 20 articles a month.
Praveen Kopalle discusses how well this strategy is going.
View at VPR
Travelers put loyalty to the test with airline, hotel reward programs
Sep 15, 2009 // "The thinking is that 'I'd rather be something to somebody as opposed to nothing to everybody,' " says Praveen Kopalle, marketing professor at Dartmouth College. "(When the economy is good) I don't have as many constraints. Now, business travelers have to think hard about where they should put their eggs."
View at USA Today