- Lifetime Achievement Award from the American Marketing Association for contributions in retailing, 2018
- Second Runner Up, 2018 William R. Davidson award, Journal of Retailing
- AMA-Sheth Doctoral Consortium Faculty 2018, 2016, 2015, 2013, 2009, 2005, 2001
- 2015 Teaching Excellence Award in Core Curriculum at Tuck
- Finalist, 2015 INFORMS Society on Marketing Long Term Impact Award
- Best Paper Award of the Special Issue on Marketing and Innovation, International Journal of Research in Marketing
- Winner, 2014 William R. Davidson Award, Journal of Retailing
- Distinguished Alumnus Award 2011, Indian Institute of Management, Bangalore
- Finalist, 2011 Marketing Science Institute’s Robert Buzzell Award
- Winner of 2011 William R. Davidson Honorable mention award, Journal of Retailing
- Thought Leader, Texas A&M Conference, Spring 2010
- Visiting Scholar, July 2011, July 2010, Winter 2009 Indian School of Business
- Finalist, 2006 John D.C. Little Best Paper Award
- Winner, 2005 John D.C. Little Best Paper Award
- Bozzone Visiting Scholar, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Spring 2008
- Thought Leader, “Customer Experience Management in Retailing,” Spring 2008
- 2004 Academy of Management Best Paper Proceedings
- Winner, MSI Competition on Global Marketing, 2003
- Most Productive Reviewer, Marketing Science, 2003
- Outstanding Reviewer Award, Journal of Retailing, 2003
- 1998 Harvey H. Bundy III Fellowship, Tuck School of Business
- Research Grant Award, Center for Asia and the Emerging Economies, Tuck School
- Undergraduate Marketing Professor of the Semester, Spring 1996
- Recognition of Excellence, Spring 1996
- Faculty Fellow, XIV Annual Doctoral Symposium, April 1996, University of Houston
- Best undergraduate Marketing instructor, Spring 1995
- Research Grant Award, University of Arizona Foundation in Fall 1994
- AMA Doctoral Consortium Fellow, 1991
- Merit Scholarship, Indian Institute of Management, Bangalore
- National Merit Scholarship from Government of India (July 1982–May 1986)
For a complete list of awards, honors, and scholarships, please see curriculum vitae.