ABOUT

Praveen K. Kopalle is the Signal Companies’ Professor of Management, professor of marketing, and area chair, marketing, at the Tuck School of Business at Dartmouth. Praveen was the associate dean for the MBA program at Tuck from 2015–18 and has been the chair of the marketing area at Tuck from 2012–15 and 2022–present. Professor Kopalle’s teaching and research interests are in marketing, machine learning, artificial intelligence, pricing, new products/innovation, promotions, and online/offline retailing. Praveen is departmental editor for the Production and Operations Management (POM) journal. Prior to that he served as a senior editor at POM. He is also an associate editor at the Journal of Marketing, Journal of Retailing, and International Journal of Research in Marketing. Praveen also served as an associate editor at the Journal of Consumer Research from 2014–18. In addition, he currently is or has been on the editorial review boards of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Journal of Interactive Marketing, International Journal of Electronic Commerce and on the editorial advisory board of IIMB Management Review and Management and Business Review. Praveen also serves on the board of the INFORMS Society for Marketing Science as vice president, external relations. He has won many awards, including the 2018 Lifetime Award by the American Marketing Association’s Retailing and Pricing Special Interest Group; 2011 Distinguished Alumni Award, Indian Institute of Management, Bangalore, India; 2015 Core Teaching Excellence Award; Winner, 2005 John Little Award; Runner-up, 2006 John Little Award; Winner, 2014 Davidson award; Runner-up 2012, 2018, 2022, Davidson award; and the 2022 Distinguished Alumnus award, Osmania University. Praveen’s research has been published in many top-tier journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, International Journal of Research in Marketing, Strategic Management Journal, Organizational Behavior and Human Decision Processes, Journal of Retailing, Production and Operations Management, and Journal of Product Innovation Management. He has been invited to speak at over seventy universities and institutes worldwide.