Praveen Kopalle

Signal Companies' Professor of Management; Area Chair, Marketing


Praveen Kopalle is Associate Dean for the MBA Program, Signal Companies’ Professor of Management, Professor of Marketing at the Tuck School of Business, Dartmouth College. Praveen received his Ph.D. from Columbia University, MBA from Indian Institute of Management, Bangalore, and B.E. from Osmania University.  Professor Kopalle’s teaching and research interests are in Marketing, Statistics, Pricing, new products/innovation, promotions, customer expectations, and e-commerce.  Praveen serves as an Associate Editor at the Journal of Marketing and Journal of Retailing. In addition, he is on the Editorial Boards of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, and Journal of Interactive Marketing. Praveen has won many awards including: 2011 Distinguished Alumni Award, Indian Institute of Management, Bangalore, India, 2015 Core Teaching Excellence Award, Winner, 2005 John Little Award etc. Praveen’s research has been published in many top-tier journals including Journal of Consumer ResearchJournal of Marketing ResearchMarketing ScienceManagement Science, International Journal of Research in Marketing, Strategic Management JournalOrganizational Behavior and Human Decision ProcessesJournal of Retailing,Production and Operations Management, Journal of Product Innovation Management. He has been invited to speak at over fifty universities and institutes worldwide.


Praveen Kopalle Receives Lifetime Achievement Award  //

The American Marketing Association honored Tuck professor Praveen Kopalle with its Lifetime Achievement Award for retailing and pricing research. Read more.

Can Better Marketing Make a Better World?  //

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Praveen Kopalle finds that regulating marketing campaigns that promise donations to charity can be a universal win.  Read more.

Innovate to Educate  //

Praveen Kopalle implemented a Tuck MBA taskforce’s recommendations. As a result, the MBA program has rolled out six major innovations that have made a significant impact on students’ Tuck experience, both academically and personally. Read more.






  • PhD, Marketing, Columbia University, New York, 1992
  • MBA, Indian Institute of Management, Bangalore, 1988
  • BE, Mechanical & Product Engineering, Osmania University, Hyderabad, 1986


  • AMA-Sheth Doctoral Consortium Faculty, 2016, 2015, 2013, 2009, 2005, 2001
  • 2015 Teaching Excellence Award in Core Curriculum at Tuck
  • Finalist, 2015 INFORMS Society on Marketing Long Term Impact Award
  • Best Paper Award of the Special Issue on Marketing and Innovation, International Journal of Research in Marketing

See more awards.