In the Media
Tuck School of Business Ranks Fifth in Forbes List
Oct 24, 2017 // Quotes Praveen Kopalle, Gina Clark des Cognets T’01, chief of staff and executive director of the office of the dean, and Charlie Ary T’18 in an article about Forbes’ biennial ranking of U.S. business schools based on return on investment.
View at The Dartmouth
Customer Service Hall of Shame
Aug 24, 2017 // In an article about companies with the most dissatisfied customers, Praveen Kopalle says cable and satellite television providers often fail to satisfy because the quality of service is not on par with what customers are paying.
View at Yahoo Finance
New Innovations Are Revamping the Tuck MBA
Feb 23, 2017 // Praveen Kopalle on Tuck's MBA innovations.
View at BEATtheGMAT
Ask the Experts: Black Friday
Nov 15, 2016 // Praveen Kopalle on Black Friday.
View at WalletHub
Customer Service Hall of Shame
Aug 23, 2016 // Praveen Kopalle on poor customer service.
View at 24.7 Wall St.
Sharpen Skills in Marketing, Sales With the Right Business School
Jun 11, 2015 // Praveen Kopalle discusses how Tuck prepares students for careers in marketing.
View at US News & World Report
Tuck Announces New Academic Leaders
Jun 10, 2015 // Praveen Kopalle has been named associate dean for the Tuck MBA program.
View at Tuck School
Kopalle, Feiler Selected for Teaching Awards by Class of 2015
Jun 10, 2015 // Praveen Kopalle received the Class of 2011 Teaching Excellence Award.
View at Tuck School
Tuck School's Inaugural Marketing Symposium Showcases The Benefits Of Academic-Practitioner Exchange
Jun 10, 2015 // Mentions that Praveen Kopalle was among faculty who represented the academic perspective at Tuck's inaugural marketing symposium.
View at Forbes
Quoted: Praveen Kopalle on Marketing in the Digital Age
May 13, 2015 // Praveen Kopalle discusses the goals of the inaugural Tuck Marketing Symposium.
View at Dartmouth Now
Forbes CMO Network Teams With Dartmouth's Tuck School To Create Inaugural Marketing Symposium
May 12, 2015 // Praveen Kopalle says, “The goal of our inaugural marketing symposium is to bring together practitioner and academic thought leaders in marketing and digital interface and learn some of the cutting-edge practices in this domain."
View at Forbes
How To Leverage 'Big Data' To Make Better Marketing Decisions
Nov 19, 2014 // Professor Kopalle at the ISB Digital Summit
View at Indian Marketing Review
Why Don't People Click on Mobile Advertisements?
Aug 26, 2014 // Praveen Kopalle describes some of the obstacles to reaching consumers on mobile devices.
View at ClickZ
These Are the Companies With the Worst Customer Service
Jul 21, 2014 // Praveen Kopalle comments on the customer service reputations of such companies as Bank of America and AT&T.
View at TIME
Customer Service Hall of Shame
Jul 18, 2014 // Professor Praveen Kopalle says fees and actions during the housing crisis hurt customer perceptions of many banks.
View at 24/7 Wall St.
Stronger Dollar Stores: Low-Price Retail Chains Targeting Upper Valley
Feb 01, 2014 // Praveen Kopalle says Dollar Stores should not seriously impact locally-owned stores in the upper valley.
View at Valley News
Why Amazon’s Anticipatory Shipping Is Pure Genius
Jan 28, 2014 // Praveen Kopalle
View at Forbes
Always Coca-Cola (For a Certain Price)
Jan 07, 2014 // Praveen Kopalle used retailer data collected from loyalty card purchases to understand consumer reactions to price changes and fluctuations.
View at US News & World Report
Frequent Flier Miles Worth Less as Airlines Roll Back
Dec 06, 2013 // Praveen Kopalle says a lack of excess capacity makes incentive programs costlier.
View at Daily Breeze
Google Must Re-Think Mobile Ad Strategy
Oct 18, 2013 // Praveen Kopalle points out that consumer behavior differs on desktop and mobile devices.
View at Closing Bell