In the Media

Companies are fibbing about their charitable giving, study finds

Jun 14, 2022 // Many companies claiming to donate a portion of their revenue to causes such as global HIV/AIDS programs are being vague or even dishonest about just how much of this money is donated, according to a recent study from a team of marketing and financial experts.
View at Devex

Osmania University Vice-Chancellor visits Dartmouth College

Jun 03, 2022 // Vice-Chancellor of Osmania University, Prof. D. Ravinder visited an Ivy League college, Tuck School of Business at Dartmouth College in Hanover on Thursday.
View at Telangana Today

Without stronger regulation, firms’ charitable giving ripe for exploitation, U-M business experts find

Jun 01, 2022 // Some companies are specific and transparent when it comes to their charity, others vague and opaque.
View at University of Michigan News

Researchers generate AI capable of reviewing wine, beer without actually tasting it

May 05, 2022 // A group of researchers has created an AI algorithm capable of writing reviews for wine and beer.
View at KCBS Radio

Researchers Taught A.I. to Write Wine and Beer Reviews and They're Pretty Convincing

May 03, 2022 // Continued coverage of new research by Praveen Kopalle, Prasad Vana, and coauthors Keith Carlson, Allen Riddell and Daniel Rockmore that developed an artificial intelligence algorithm capable of writing reviews for wine and beer.
View at Food & Wine

AI Sommelier Generates Wine Reviews without Ever Opening a Bottle

Apr 29, 2022 // A feature story about new research by Praveen Kopalle, Prasad Vana, and coauthors Keith Carlson, Allen Riddell and Daniel Rockmore.
View at Scientific American

Twitter: The Elon Musk Takeover

Apr 29, 2022 // How will the world's most high profile tech entrepreneur reshape social media? Kopalle speaks from 18.30–23.00 minutes.
View at BBC Sounds

Everyone Has an Opinion, Even AI,

Apr 25, 2022 // Coders and marketers show that machine learning can geek out on product reviews, too.
View at Dartmouth News

Why You’ll See More Red ‘Rollback’ Price Signs at Walmart

Feb 18, 2022 // Quotes Praveen Kopalle in an article about Walmart’s plans to increase the number of discounted items this quarter.
View at CNN Business

Best Capital One Credit Cards of 2021

Jul 21, 2021 // Praveen shares his thoughts on how Capital One markets its credit cards.
View at WalletHub

Best Cheap Car Insurance in New Hampshire

Apr 05, 2021 // Praveen Kopalle weighs in on the ways that COVID-19 has affected consumer demand for car insurance.
View at WalletHub

2021 Blue Cash Everyday Review: Ask the Experts"

Feb 11, 2021 // Praveen Kopalle answers questions related to the merits of the American Express Blue Cash Everyday Card.
View at WalletHub

Amazon Wants to Send Your Order Even Before You Place It; Jeff Bezos’ Firm Working on This Tech

Aug 02, 2019 // “If implemented well, this strategy has the potential to take predictive analytics to the next level, allowing the data-savvy company to greatly expand its base of loyal customers,” says Praveen Kopalle in an article about Amazon’s anticipatory shipping system.
View at Financial Express

Home Energy Reports: Still the ‘Biggest, Baddest Way’ to Drive Customer Behavior

Jul 10, 2019 // Highlights research by Praveen Kopalle which found that the most effective way to get consumers to reduce their electricity consumption during peak power periods is to alert them of the potential cost.
View at Utility Dive

Utilities Have Multiple Ways to Drive Lower Energy Use—on Pecan Street, Only Price Matters

May 23, 2019 // “Outside of crisis periods, price changes have the potential to provide much larger reductions in electricity consumption than standard text message or email information treatments,” says Praveen Kopalle in a feature story about his new research exploring the effect of pricing information on electricity consumption.
View at Utility Dive

Praveen K. Kopalle Receives 2018 AMA Retailing Lifetime Achievement Award

Aug 16, 2018 // Praveen K. Kopalle received the 2018 AMA Retailing Lifetime Achievement Award, awarded by the American Marketing Association.
View at Lokvani

American Marketing Association Bestows Lifetime Achievement Award to Dartmouth Professor Praveen Kopalle

Aug 12, 2018 // Professor Praveen Kopalle, who is chaired Professor of Marketing at the Tuck School of Business, Dartmouth College, recently received the 2018 lifetime achievement award from the American Marketing Association for his prolific and influential contributions in retailing.
View at India New England News

Tuck School of Business Ranks Fifth in Forbes List

Oct 24, 2017 // Quotes Praveen Kopalle, Gina Clark des Cognets T’01, chief of staff and executive director of the office of the dean, and Charlie Ary T’18 in an article about Forbes’ biennial ranking of U.S. business schools based on return on investment.
View at The Dartmouth

Customer Service Hall of Shame

Aug 24, 2017 // In an article about companies with the most dissatisfied customers, Praveen Kopalle says cable and satellite television providers often fail to satisfy because the quality of service is not on par with what customers are paying.
View at Yahoo Finance

New Innovations Are Revamping the Tuck MBA

Feb 23, 2017 // Praveen Kopalle on Tuck's MBA innovations.
View at BEATtheGMAT

Pricing and New Products, A Global View from YouTube

Is The Price Right? Click here to read a recent article in "Tuck Today" on Professor Kopalle's idea!

Praveen Kopalle on Emergent Consumers and Airline Loyalty Programs from YouTube

Roger Yu, USA Today
"The thinking is that I'd rather be something to somebody as opposed to nothing to everybody," says Praveen Kopalle, marketing professor at Dartmouth... To read more about what Roger Yu has to say, click here.

The Consumer Price Index : An interview with NHPR's Laura Knoy
At its most basic level, the CPI measures how much life costs in America and how those costs have changed. But the CPI is about politics too — and has been used and misused in debates ranging from Social Security to the cost of government. To learn more about the Consumer Price Index, what it does, how it’s used, and the problems some have with it, listen to the interview.

The Advertising Show
This week Co-Host Brad Forsythe interviews Praveen Kopalle, Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.

After teaching at The University of Arizona in Tucson for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.



Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.



In addition to his awards, research, and editorial accomplishments, Praveen is also an affiliated faculty member (Internet marketing and pricing) at the Center for Digital Strategies at the Tuck School. He is a marketing adviser for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

Dodging India's Karma Curse
How can businesses avoid bad karma in India? Read Professor Kopalle's BusinessWeek article!

Prasad Sangameshwaran, Economic Times, India
"A Tyre Brand Called Orion." A marketing professor from the Tuck School of Business was on one of his many visits to the country of his origin. Seeing the ads running on Indian televisions made... To read more about what Prasad Sangameshwaran has to say, click here.

Pricing Research

Professor Kopalle has done extensive research and has been quoted in many articles. Click on the following links to read a few selected articles.