Curriculum Vitae

EDUCATION

  • PhD, Marketing, Columbia University, New York, 1992
  • MBA, Indian Institute of Management, Bangalore, 1988
  • BE, Mechanical & Product Engineering, Osmania University, Hyderabad, 1986

ACADEMIC POSITIONS

  • Signal Companies’ Professor of Management, Tuck School of Business, Dartmouth College, 2015-present
  • Associate Dean for the MBA Program, Tuck School of Business, Dartmouth College, 2015-2018
  • Professor of Marketing, Tuck School of Business, Dartmouth College, 2010–present
  • Chair, Marketing Area, Tuck School of Business, Dartmouth College 2012-15
  • Tenured Associate Professor, Tuck School of Business, Dartmouth College, 2001–10
  • Associate Professor, Tuck School of Business, Dartmouth College, 1998–2001
  • Assistant Professor, Tuck School of Business, Dartmouth College, 1996–98
  • Assistant Professor, School of Business, University of Arizona, 1992–96

LEADERSHIP ROLES

  • Chair, Tuck Curriculum Committee (2015-2018, 2009-10)                                                    
  • Chair, Tuck Academic Performance Committee (2015-2018)
  • Chair, Tuck Admissions Committee (2015-2018, 2009-10)
  • Chair, Tuck Assessment of Learning Committee (2014-2015)
  • Chair, Tuck MBA Task Force (2012-2013)
  • Research Director for Internet Marketing and Pricing, Glassmeyer/McNamee Center for Digital Strategies, Tuck School of Business
  • Faculty Associate, Achtmeyer Center for Global Leadership, Tuck School of Business
  • Chair/Chair-Elect, AMA Marketing Research SIG (2019, 2018, 2000, 1999)
  • VP, External Relations, INFORMS Society for Marketing Science, 2019-present

For a complete list of leadership roles, please see curriculum vitae.

EDITORIAL POSITIONS

  • Associate Editor (2018-present), Journal of Marketing
  • Area Editor (2015-2018), Journal of Marketing
  • Area Editor (2019-present), International Journal of Research Marketing
  • Associate Editor (2014-2018), Journal of Consumer Research
  • Associate Editor (2004-present), Journal of Retailing
  • Editorial Boards
    Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, International Journal of Technology and Marketing, International Journal of Research in Marketing, International Journal of Electronic Commerce, Journal of Revenue and Pricing Management (2001-2015)
  • Editorial Advisory Board: IIMB Management Review
  • Guest Editorships: Journal of Retailing Special Issues on “Modeling Retail Phenomena”, “Empirical Generalizations in Retailing”, Journal of the Academy of Marketing Science Special Issue on “Future of Technology in Marketing.”.

 

For a complete list of editorial positions, please see curriculum vitae.

VISITING SCHOLAR POSITIONS

  • University of Texas at Austin, Austin, TX, 2013
  • Indian School of Business, Hyderabad, India, 2009
  • Bocconi University, Milan, Italy, 2009
  • Bozzone Visiting Scholar, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY, 2008

AWARDS

  • 2018 Lifetime Achievement Award, conferred by American Marketing Association Retailing & Pricing Special Interest Group
  • Runner Up, 2018 William R. Davidson award, Journal of Retailing
  • Class of 2015 Teaching Excellence Award in Core Curriculum at Tuck
  • 2015 Teaching Excellence Award in Core Curriculum at Tuck
  • Finalist, 2015 INFORMS Society on Marketing Long Term Impact Award
  • Best Paper Award of the Special Issue on Marketing and Innovation, International Journal of Research in Marketing
  • Winner, 2014 William R. Davidson Award, Journal of Retailing

For a complete list of awards, honors, and scholarships, please see curriculum vitae.

RESEARCH INTERESTS

Marketing Dynamics, Customer Expectations, Frequency Reward Programs, Reference Prices, Pricing Strategy, Bundling, New Products

TEACHING INTERESTS

Pricing Strategy and Tactics, Marketing Management, Marketing New Products, Marketing Research, Marketing Strategy, Statistics for Managers.

SELECTED JOURNAL PUBLICATIONS

  • With X. Wang, J. Ryoo, and N. Bendle (2021), “The Role of Machine Learning Analytics and Metrics in Retailing Research,” Forthcoming, Journal of Retailing.
  • With S. Sozuer, G. Carpenter, L. McAlister, and D. Lehmann (2020), “The Past, Present, and Future of Marketing Strategy,” Marketing Letters, 31: 163-174
  • With V. Kumar and M. Subramaniam (2020), “How Legacy Firms Can Embrace the Digital Ecosystem Via Digital Customer Orientation,” Journal of the Academy of Marketing Science, 48: 114-131.
  • With D. Grewal, J. Hulland, and E. Karahanna (2020), “The Future of Technology and Marketing: A Multidisciplinary Perspective,” Journal of the Academy of Marketing Science, 48: 1-8.
  • With Stourm, Neslin, Bradlow, Breugelmans, Chun, Gardete, Kannan, Park, Amariles, Thomadsen, Thompkins, Venkatesan (2020), “Refining Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm,” Marketing Letters, 31: 405-418
  • With C. Narasimhan, P. Papatla, B. Jiang, P. Messinger, S. Moorthy, D. Proserpio, U. Subramanian, C. Wu, and T. Zhu, "Sharing Economy: Review of Current Research and Future Directions," Customer Needs and Solutions, 5(1), 2018
  • With S. Voleti and M. Gangwar, "Why the Dynamics of Competition Matter for Category Profitability," Journal of Marketing, 81, January 2017
  • With R. Fisher, B. Sud, and K. Antia, "The Effects of Advertised Quality Emphasis and Objective Quality on Sales," Journal of Marketing, 81, March 2017
  • With E. Bradlow, M. Gangwar, and S. Voleti, "The Role of Big Data and Predictive Analytics in Retailing," Journal of Retailing, 93, March 2017
  • With S. Voleti and P. Ghosh, “An Inter-product Model of Competition Incorporating Branding Hierarchy and Product Similarities Using Store Level Data,” Management Science, 61(11), 2015
  • With D. Lehmann, “The Truth Hurts: How Customers May Lose From Honest Advertising,” International Journal of Research in Marketing, 32(3), 2015
  • With E. Breugelmans, T. Bijmolt, J. Zhang, L. Basso, M. Dorotic, A. Minnema, W. Mijnlieff and N. Wünderlich, “Advancing Research on Loyalty Programs: A Future Research Agenda,” Marketing Letters, 26(2), 2015 
  • With D. Hardesty, R. Goodstein, D. Grewal, and A. Miyazaki, “The Accuracy of Scanned Prices,” Journal of Retailing, 90(2), 2014
  • With W. Kamakura and D. Lehmann, “Editorial: Empirical Generalizations in Retailing,” Forthcoming, Journal of Retailing, 2014
  • With S. Neslin, B. Sun, Y. Sun, and V. Swaminathan, "The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs," Marketing Science, 31(2), 2012
  • With P.K. Kannan, L. Boldt, and N. Arora, "The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies," Journal of Retailing, 88(1), 2011
  • With V. Govindarajan and E. Danneels, "The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations," Journal of Product Innovation Management, S1, November 2011
  • With D. Grewal, K. Ailawadi, D. Gauri, K. Hall, and J. Robertson, "Innovations in Retail Pricing and Promotions," Journal of Retailing, 87, July 2011
  • With D. Hoffman and T. Novak, "The "Right" Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts," Journal of Marketing Research, 47(5), 2010
  • With D. Lehmann and J. Farley, "Customer Expectations, Satisfaction, and Culture: The Effects of Belief in Karma in India," Journal of Consumer Research, 37(2), 2010

SELECTED RESEARCH

  • With C. Narasimhan, P. Papatla, B. Jiang, P. Messinger, S. Moorthy, D. Proserpio, U. Subramanian, C. Wu, and T. Zhu, "Sharing Economy: Review of Current Research and Directions for Future Research"
  • With J. Burkhardt and K. Gillingham, “Can’t Take the Heat? Field Experiments in Residential Energy Conservation on Hot Texas Days” 
  • With R. Fisher, B. Sud and K. Antia, “The Effects of Advertised Quality Emphasis and Objective Quality on Sales: Evidence from the U.S. Mini-van Market”
  • With R. Raghunathan, “Productivity or Happiness? Assessing the Impact of Tax Rates Through Computer Mediated Simulation”
  • With D. Lehmann and J. Farley, "How General are the Customer Satisfaction and Expectation Formation Processes? Comparing the U.S., China, and India"
  • With F. ter Hofstede and R. Raghunathan, “Improving Click Through Rates of Ads in Mobile Device”  

For a complete list of published research, please see curriculum vitae.

INVITED AND CONFERENCE PRESENTATIONS

  • TEDxDartmouth Speaker, “Data Analytics and Predictive Modeling,” April 2018
  • Kopalle et al., “Can’t Take the Heat? Field Experiments in Residential Energy Conservation on Hot Texas Days,” Inaugural Research Camp, Indian School of Business, Hyderabad, India, 2017
  • Kopalle et al., “The Effects of Advertised Quality Emphasis and Objective Quality on Sales: Evidence From the U.S. Mini-Van Market,” Marketing Seminar Series, Lehigh University, 2017; 2016 AMA Sheth Doctoral Consortium; University of Tampere, 2016; University of Missouri Distinguished Speaker Series in Marketing, 2015; Baruch College Distinguished Spaker Series in Marketing, 2015, City University of New York; 2015 Theory and Practice in Marketing, Georgia State University, Atlanta, GA; 2015 Marketing Science Conference, Baltimore, MD; 2016 Doctoral Consortium; 2016 Marketing Science Conference, Shanghai, China
  • Voleti, Sudhir, Manish Gangwar, Praveen K. Kopalle, “Why the Dynamics of Competition Matter for Category Profitability,” Marketing Seminar Series, University of North Carolina, 2016; Northeast Marketing Consortium, Sloan School, MIT, 2016

For a complete list of invited and conference presentations, please see curriculum vitae.

COURSES TAUGHT AT THE TUCK SCHOOL OF BUSINESS

  • Pricing Strategy and Tactics
  • Statistics for Managers
  • Marketing
  • Marketing New Products

For a complete list of courses taught in other programs, please see curriculum vitae.