Peter Golder

Professor of Marketing


Peter Golder joined the Tuck School in 2009 as Professor of Marketing and teaches the marketing core course and an elective course in Global Marketing. His research on market entry timing, new products, long-term market leadership, and quality has won more than 10 best paper or best book awards including several of the most prestigious awards in the field: William F. O'Dell (Journal of Marketing Research), Harold H. Maynard (Journal of Marketing), INFORMS Long Term Impact Award (Marketing Science), Frank M. Bass Award (Marketing Science), and Berry Book Prize (American Marketing Association). His research has also been featured in numerous mass-media outlets including The Wall Street Journal, The Financial Times, The Economist, and Advertising Age.

Prior to joining Tuck, Peter was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University's Stern School of Business. He has also held faculty appointments at UCLA and Peking University. He has appeared on CBS, CNN, and the Nightly Business Report to comment on business news stories, and has been a long-time advisor and speaker to corporate executives and industry audiences.


Will and Vision: How Latecomers Grow to Dominate Markets  //

Although the "first mover's advantage," a belief that the first company to make inroads into a marketplace has an almost insurmountable advantage, has gained acceptance in recent years, Gerard Tellis and Peter Golder contend it is a faulty conviction based on spotty research. Learn more

For Fallen Brand Leaders, An Uphill Climb  //

Read this article on Professor Golder's research. Click here

Why China's Singles Day Won't Become an American Shopping Holiday  //

Peter Golder comments on Alibaba's push to bring the world's largest online shopping day to the U.S. Read the article







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  • PhD, University of Southern California, 1994
  • BS, University of Pennsylvania, 1984