Case Studies

• “United Airlines” 2020
• “John Deere Communications Function” 2020
• “Costa Concordia” updated 2020
• “Defining Sustainable Forestry at Parker Ranch” 2018
• “Building a Winning Culture at Wanda” 2017
• “United Airlines Flight 3411” 2017
• “Malaysian Airways” 2014
• “Reputation Risk in Mexico” 2014
• “Redwood Health System” 2013
• “Here Comes the Hurricane” 2013
• “Carnival Corporation: The Costa Concordia Crisis” 2012
• “Unilever’s Sustainable Living Plan” 2012
• “Creating Shared Value at McDonalds’s” 2012
• “Ethics Dilemmas” 2012
• “Corporate Philanthropy at Goldman Sachs: 10,000 Small Businesses” 2012
• “Wal-Mart Sustainability Strategy” 2012
• “Royal Dutch/Shell Group: Brent Spar and Nigeria” 2012
• “Mitsui & Co.: The DPF Incident” 2011
• “Merrimack Imaging” 2011
• “Galen Healthcare System” 2011
• “Wentworth.com” 2011
• “Sweet Leaf Tea” 2011
• “Toyota Recall.” 2010
• “FIJI Water: Going Green or Green Washing?” 2010
• “Novartis TRD: Pipeline Paves Way to Change.” 2010
• “The Timberland Company: Managing a Socially Responsible Supply Chain,” 2009
• “Creating the Need for Change at Manufacturing Site Stein, Novartis,” 2008
• “Novartis: Creating the Need for Change in Suffern,” 2007