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Tuck School of Business at Dartmouth

Paul Argenti / Research & Publications / Books

Research & Publications

+ ACCOLADES FOR

Corporate Communication

"The book contains a unique blend of communication and management theory with superb examples of strategic yet practical application in both internal and external communication." Professor Don Wright, Boston University

"Corporate Communication has from the beginning armed the reader with the essentials to protect and enhance a brand; it now begins to deconstruct and elucidate the explosive force that is social media." Robert Mead, Senior Vice President, Marketing, Product and Communications, Aetna

Digital Strategies for Powerful Corporate Communications

"...should be required reading for corporate communicators and C-level executives seeking to master their strategic grasp of this new world." Bill Margaritis, VP of Corporate Communications and Investor Relations, FedEx

"Argenti and Barnes recognize the dialectic between control and credibility." Richard Edelman, president and CEO, Edelman

Books

Corporate Communication, 7th edition, 2015.

Digital Strategies for Corporate Communication with Courtney Barnes, 2009.

Strategic Corporate Communications: A Global Approach for Doing Business in the New India

The Fast Forward MBA Pocket Reference, Second Edition

The Power of Corporate Communication: Crafting the Voice and Image of Your Business
with Janis Forman

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