In the Media
Tesla Board Should Have a Stern Conversation with Elon Musk
Aug 14, 2018 // As a guest on CNBC, Paul Argenti discusses how Tesla’s board should handle CEO Elon Musk’s unpredictable communications, which often cause controversy and hurt the company’s stock. Argenti says that the board should have a stern conversation with Musk.
View at CNBC
Elon Musk Goes to Charm School
Aug 02, 2018 // Quotes Paul Argenti in an article about the transformation of Elon Musk, the CEO and founder of Tesla, following controversial comments he made during an earnings call in May. “I don’t think there’s a more bizarre earnings call I’ve listened to,” Argenti said of Musk’s May remarks.
View at Chief Executive
3 Times Howard Schultz Saved Starbucks
Jun 05, 2018 // Continued coverage of comments by Paul Argenti about the legacy Howard Schultz is leaving behind at Starbucks. Argenti says one of the great achievements of the longtime Starbucks CEO was building the company into an accessible luxury brand.
View at WBBH
Apple's Not the Only Company Worried about Your Bad Habits
Jun 05, 2018 // Continued coverage of comments by Paul Argenti regarding technology companies implementing new policies to help combat tech addiction. Argenti says more businesses need to get ahead of crises and that Apple’s plan to confront tech addiction before it becomes a major PR problem is a “fantastic strategy.”
View at KCTV
Apple's Not the Only Company Worried about Your Bad Habits
Jun 05, 2018 // Quotes Paul Argenti in an article about tech companies working to curb users’ dependence on their products, namely smartphones. Argenti says the new strategies are attempts to address growing concern about tech addiction before it balloons into a major PR issue.
View at CNNMoney
3 Times Howard Schultz Saved Starbucks
Jun 05, 2018 // An article about the impact Howard Schultz has had on Starbucks during his nearly four decade tenure at the company quotes Paul Argenti. Argenti says Schultz helped build Starbucks into a status symbol. “He created an accessible luxury for people,” he says.
View at CNNMoney
Why Is Elon Musk so Bad at Twitter?
Jun 03, 2018 // An article examining Tesla CEO Elon Musk’s social media habits references comments Paul Argenti made to The Washington Post earlier this year regarding a string of April Fool’s tweets in which Musk mocked reports that Tesla was on the verge of bankruptcy.
View at Salon
Think the Big Banks Have Abandoned Coal? Think Again
May 29, 2018 // Continued coverage of comments by Paul Argenti regarding renewed investment by U.S. banks in the coal industry, after pledging to reduce their commitment to coal in 2015. Argenti says that a lot of what passes for sustainability among corporations is nothing more than public relations.
View at The San Antonio Express-News
Think the Big Banks Have Abandoned Coal? Think Again
May 28, 2018 // Quotes Paul Argenti in an article about U.S. banks re-embracing the coal industry. Many banks vowed to cut back on lending to coal companies in 2015, after which Argenti began citing the decisions in lectures as an example of corporate principles trumping profits.
View at The New York Times
Southwest Hopes $49 Fares Will Draw Customers after Its First Passenger Death
May 16, 2018 // An article about Southwest’s renewed marketing efforts following the airline’s first passenger fatality quotes Paul Argenti. Argenti says the airline is well-positioned to bounce back from the accident given its strong reputation among passengers.
View at The Washington Post
Tesla Woes: “Subsidy Entrepreneur” Elon Musk Faces Dire Market Realities
May 09, 2018 // Continued coverage of comments by Paul Argenti, professor of corporate communication, regarding a recent Tesla earnings call in which CEO Elon Musk was dismissive of several questions. Argenti says he can’t think of a more bizarre earnings call he’s listened to.
View at The New American
Silicon Valley's New Motto: Be Responsible
May 09, 2018 // Continued coverage of comments by Paul Argenti, professor of corporate communication, about a shift in messaging among technology companies.
View at WDIV
Silicon Valley's New Motto: Be Responsible
May 09, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about a shift in messaging from technology companies following recent controversies involving data privacy, fake news, and more.
View at CNN
Is Starbucks Making the Right Moves to Deal with Racial Bias Controversy?
May 05, 2018 // An article questioning the effectiveness of Starbucks’ planned bias training for employees quotes Paul Argenti, professor of corporate communication. Argenti says it’s difficult to predict how successful the training will be because there is no proven body of work on bias training.
View at Chicago Sun-Times
Elon Musk Got Bored—and Shareholders Took the Hit
May 04, 2018 // Quotes Paul Argenti in an article about Elon Musk’s contentious earnings call last week, during which the Tesla CEO dismissed several questions.
View at The Washington Post
Will Starbucks’ Training Help Workers Shed Unconscious Biases? Experts Weigh In.
Apr 20, 2018 // Quotes Paul Argenti in an article about Starbucks’ decision to provide anti-bias training to its workforce.
View at The Pittsburgh Post-Gazette
Anatomy of a PR Response: How Starbucks Is Handling Its Philadelphia Crisis
Apr 19, 2018 // Continued coverage of comments by Paul Argenti in regards to Starbucks’ response following the arrest of two black men at a Starbucks in Philadelphia. Argenti says the company’s history of promoting its progressive values meant it needed to respond strongly to the incident.
View at Richmond Times-Dispatch
Anatomy of a PR Response: How Starbucks Is Handling Its Philadelphia Crisis
Apr 18, 2018 // Quotes Paul Argenti in an article about Starbucks’ decision to close all company-owned stores for “racial bias” training following the arrest of two black men at a Starbucks in Philadelphia. Argenti says the company’s long history of touting its progressive values meant it had to have a strong response.
View at The Washington Post
The Latest: Zuckerberg Appears Careful, Contrite
Apr 10, 2018 // Quotes Paul Argenti, in coverage of Facebook CEO Mark Zuckerberg’s testimony before Congress. Argenti says Zuckerberg appeared “staged and careful.” “He probably said 15 times, ‘I’ll have my people get in touch with you.’ There’s a formality about the way he’s presenting himself.”
View at The Washington Post
Facebook Tries to Get Its House in Order
Apr 10, 2018 // An article about Facebook’s PR push prior to CEO Mark Zuckerberg testifying before Congress quotes Paul Argenti. Argenti says the company’s efforts aren’t doing it any favors. “[It’s] just calling attention and asking for articles to be written.”
View at CNN