In the Media
Amazon Leaves New York but Not the Spotlight
Feb 17, 2019 // Features Paul Argenti in an article about Amazon’s decision to forgo building a headquarters in New York City. “I don’t think this will have a long-term effect on the reputation of Amazon,” Argenti says. “In fact, it might more likely have a long-term effect on the reputation of New York.”
View at The Wall Street Journal
Amazon’s Stormy Week Will Blow Over, but the Debris May Stay
Feb 15, 2019 // Quotes Paul Argenti in an article about recent controversies surrounding Amazon. Argenti says that while the company isn’t immune to backlash, recent headlines are unlikely to quell its popularity with customers. others.
View at Associated Press
Starbucks Wants to Avoid National Political Campaigns. Can It?
Jan 29, 2019 // Features Paul Argenti in a piece about former Starbucks CEO Howard Schultz’s potential run for president. Argenti says a Schultz campaign could reinforce a public perception that Starbucks customers tend to be younger, urban, and liberal.
View at Marketplace
If Howard Schultz Runs for President, Starbucks Will Be on the Ballot, Too
Jan 28, 2019 // Quotes Paul Argenti, professor of corporate communication, in an article about former Starbucks CEO Howard Schultz mulling a run for president in 2020. Argenti says the impact of a foray into politics by Schultz is unlikely to harm the Starbucks brand: “People don’t go to Starbucks because of Howard Schultz.”
View at The Washington Post
Howard Schultz's Progressive Policies at Starbucks a Mixed Bag for Democrats
Jan 28, 2019 // An article about the political leanings of former Starbucks CEO Howard Schultz quotes Paul Argenti, professor of corporate communication. Argenti says Schultz’s career at Starbucks showed a range of progressive policies that worked well in business environments, but also ideas that were viewed as too extreme by many.
View at Fox Business
If, When, and How to Engage on Social Issues
Dec 29, 2018 // Paul Argenti talks to chief communications officers at the Arthur W. Page Society Annual Conference about if, when, and how their brands engage on social issues. “Your values are really critical in determining how you will operate, what you believe in, and how you will behave,” says Argenti.
View at The New CCO Podcast
A Playbook for CEOs Attacked by Trump: Thrust, Parry, Ignore
Dec 02, 2018 // Features Paul Argenti in an article about what CEOs should do if they are confronted by President Trump, on Twitter or elsewhere. Argenti notes that there are several strategies CEOs can take, but that an aggressive response should only be employed when the position is well-aligned with a company’s values.
View at Bloomberg
Pressure grows on CEOs to take a stand
Nov 16, 2018 // Quotes Paul Argenti in an article about increasing pressure on CEOs to take stands on controversial issues.
View at PR Week
Jamal Khashoggi Killing: Is Saudi Arabia Too Toxic for Investors?
Oct 22, 2018 // Quotes Paul Argenti in an article about the business impact on Saudi Arabia following the death of journalist Jamal Khashoggi. Many companies pulled out of an investment conference in Riyadh this week, a move Argenti says is not surprising given the importance young workers place on company values.
View at Al Jazeera
Another Day at Tesla: Execs Depart, Musk Invites Controversy
Sep 08, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about continued controversy surrounding Tesla, stemming from the behavior of CEO Elon Musk and a growing list of executive departures.
View at Associated Press
Social Media Hearings: Five Things to Watch as Facebook and Twitter Executives Get Grilled by Congress
Sep 05, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about top executives from Facebook and Twitter preparing to appear before Congress today.
View at USA Today
Sheryl Sandberg Testified on Capitol Hill Today, Not Mark Zuckerberg—a Key Skill Could Be the Reason
Sep 05, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about Facebook COO Sheryl Sandberg’s testimony before Congress yesterday.
View at CNBC
Facebook, Twitter and Google Have a Lot to Prove to Congress
Sep 04, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about top executives from Facebook, Google, and Twitter preparing to testify before Congress this week.
View at CNET
Why Amazon Is Responding to Bernie Sanders’ Criticism While Ignoring Trump
Sep 02, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about Amazon’s decision to respond to criticism from Senator Bernie Sanders despite having previously avoided confrontation with President Trump.
View at CNBC
Nike Removes Ad after Social Media Uproar
Aug 22, 2018 // Continued coverage of comments by Paul Argenti, professor of corporate communication, regarding a recent controversy involving the marketing image Nike used to promote a balaclava.
View at The Journal Gazette
Nike Slammed for Profiting from ‘Gang Culture’ After Marketing a Balaclava Worn by a Black Model
Aug 22, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about a recent controversy regarding the marketing image Nike used for an article of clothing that critics say perpetuates violent and menacing stereotypes of black youth.
View at The Washington Post
Elon Musk Urged to Stop Tweeting
Aug 15, 2018 // Continued coverage of comments by Paul Argenti regarding Elon Musk’s erratic communications efforts. Argenti says Tesla’s board needs to have a stern conversation with Musk in order to rein in the CEO
View at The CEO Magazine
Tesla Board Should Have a Stern Conversation with Elon Musk
Aug 14, 2018 // As a guest on CNBC, Paul Argenti discusses how Tesla’s board should handle CEO Elon Musk’s unpredictable communications, which often cause controversy and hurt the company’s stock. Argenti says that the board should have a stern conversation with Musk.
View at CNBC
Elon Musk Goes to Charm School
Aug 02, 2018 // Quotes Paul Argenti in an article about the transformation of Elon Musk, the CEO and founder of Tesla, following controversial comments he made during an earnings call in May. “I don’t think there’s a more bizarre earnings call I’ve listened to,” Argenti said of Musk’s May remarks.
View at Chief Executive
3 Times Howard Schultz Saved Starbucks
Jun 05, 2018 // Continued coverage of comments by Paul Argenti about the legacy Howard Schultz is leaving behind at Starbucks. Argenti says one of the great achievements of the longtime Starbucks CEO was building the company into an accessible luxury brand.
View at WBBH