In the Media
3 Times Howard Schultz Saved Starbucks
Jun 05, 2018 // An article about the impact Howard Schultz has had on Starbucks during his nearly four decade tenure at the company quotes Paul Argenti. Argenti says Schultz helped build Starbucks into a status symbol. “He created an accessible luxury for people,” he says.
View at CNNMoney
Why Is Elon Musk so Bad at Twitter?
Jun 03, 2018 // An article examining Tesla CEO Elon Musk’s social media habits references comments Paul Argenti made to The Washington Post earlier this year regarding a string of April Fool’s tweets in which Musk mocked reports that Tesla was on the verge of bankruptcy.
View at Salon
Think the Big Banks Have Abandoned Coal? Think Again
May 29, 2018 // Continued coverage of comments by Paul Argenti regarding renewed investment by U.S. banks in the coal industry, after pledging to reduce their commitment to coal in 2015. Argenti says that a lot of what passes for sustainability among corporations is nothing more than public relations.
View at The San Antonio Express-News
Think the Big Banks Have Abandoned Coal? Think Again
May 28, 2018 // Quotes Paul Argenti in an article about U.S. banks re-embracing the coal industry. Many banks vowed to cut back on lending to coal companies in 2015, after which Argenti began citing the decisions in lectures as an example of corporate principles trumping profits.
View at The New York Times
Southwest Hopes $49 Fares Will Draw Customers after Its First Passenger Death
May 16, 2018 // An article about Southwest’s renewed marketing efforts following the airline’s first passenger fatality quotes Paul Argenti. Argenti says the airline is well-positioned to bounce back from the accident given its strong reputation among passengers.
View at The Washington Post
Tesla Woes: “Subsidy Entrepreneur” Elon Musk Faces Dire Market Realities
May 09, 2018 // Continued coverage of comments by Paul Argenti, professor of corporate communication, regarding a recent Tesla earnings call in which CEO Elon Musk was dismissive of several questions. Argenti says he can’t think of a more bizarre earnings call he’s listened to.
View at The New American
Silicon Valley's New Motto: Be Responsible
May 09, 2018 // Continued coverage of comments by Paul Argenti, professor of corporate communication, about a shift in messaging among technology companies.
View at WDIV
Silicon Valley's New Motto: Be Responsible
May 09, 2018 // Quotes Paul Argenti, professor of corporate communication, in an article about a shift in messaging from technology companies following recent controversies involving data privacy, fake news, and more.
View at CNN
Is Starbucks Making the Right Moves to Deal with Racial Bias Controversy?
May 05, 2018 // An article questioning the effectiveness of Starbucks’ planned bias training for employees quotes Paul Argenti, professor of corporate communication. Argenti says it’s difficult to predict how successful the training will be because there is no proven body of work on bias training.
View at Chicago Sun-Times
Elon Musk Got Bored—and Shareholders Took the Hit
May 04, 2018 // Quotes Paul Argenti in an article about Elon Musk’s contentious earnings call last week, during which the Tesla CEO dismissed several questions.
View at The Washington Post
Will Starbucks’ Training Help Workers Shed Unconscious Biases? Experts Weigh In.
Apr 20, 2018 // Quotes Paul Argenti in an article about Starbucks’ decision to provide anti-bias training to its workforce.
View at The Pittsburgh Post-Gazette
Anatomy of a PR Response: How Starbucks Is Handling Its Philadelphia Crisis
Apr 19, 2018 // Continued coverage of comments by Paul Argenti in regards to Starbucks’ response following the arrest of two black men at a Starbucks in Philadelphia. Argenti says the company’s history of promoting its progressive values meant it needed to respond strongly to the incident.
View at Richmond Times-Dispatch
Anatomy of a PR Response: How Starbucks Is Handling Its Philadelphia Crisis
Apr 18, 2018 // Quotes Paul Argenti in an article about Starbucks’ decision to close all company-owned stores for “racial bias” training following the arrest of two black men at a Starbucks in Philadelphia. Argenti says the company’s long history of touting its progressive values meant it had to have a strong response.
View at The Washington Post
The Latest: Zuckerberg Appears Careful, Contrite
Apr 10, 2018 // Quotes Paul Argenti, in coverage of Facebook CEO Mark Zuckerberg’s testimony before Congress. Argenti says Zuckerberg appeared “staged and careful.” “He probably said 15 times, ‘I’ll have my people get in touch with you.’ There’s a formality about the way he’s presenting himself.”
View at The Washington Post
Facebook Tries to Get Its House in Order
Apr 10, 2018 // An article about Facebook’s PR push prior to CEO Mark Zuckerberg testifying before Congress quotes Paul Argenti. Argenti says the company’s efforts aren’t doing it any favors. “[It’s] just calling attention and asking for articles to be written.”
View at CNN
Slammed by Trump, Amazon’s Jeff Bezos Chooses Silence
Apr 09, 2018 // Quotes Paul Argenti, in an article regarding the decision not to engage with President Trump made by Amazon CEO Jeff Bezos following numerous tweets from the president criticizing the company. “I don’t think there’s any benefit to actually engaging with President Trump,” Argenti says.
View at The Wall Street Journal
Zuckerberg Takes Facebook Data Apology Tour to Washington
Apr 09, 2018 // Quotes Paul Argenti in an article about Facebook CEO Mark Zuckerberg’s forthcoming testimony in front of Congress. Argenti says Zuckerberg needs to display maturity during his testimony, as many still view him as the “22-year-old CEO-in-a-hoodie.”
View at CNET
What Mark Zuckerberg Has to Fear in Testifying before Congress
Apr 06, 2018 // An article exploring what Facebook CEO Mark Zuckerberg could face when he testifies before Congress next week quotes Paul Argenti. "It could be a self-defining moment," Argenti says.
View at CNN
Trump Keeps Attacking Corporations. But Do They Really Need to Fear Him?
Apr 04, 2018 // An article about presidents picking fights with corporations, including President Trump’s recent clash with Amazon, quotes Paul Argenti. He says that, in the case of Amazon, it’s perhaps better to not have the support of the president.
View at The Washington Post
Elon Musk’s April Fools’ Tweets Were ‘Not a Joking Matter,’ Experts Say
Apr 03, 2018 // Quotes Paul Argenti in an article regarding Tesla CEO Elon Musk’s April Fools’ tweets stating the electric car maker was bankrupt. Argenti says the tweets were in poor taste given recent news surrounding the company, including a fatal accident involving a Tesla Model X.
View at The Washington Post