In the Media
New NBCU CEO Jeff Shell Makes Tough Moves and Splits with Old Ways of Doing Business
May 06, 2020 // Quotes Paul Argenti in a story about the strategic moves NBCUniversal’s new CEO Jeff Shell has made since taking the reins, particularly since the outbreak of COVID-19.
View at Variety
Colorado Pandemic Simulation Exposed Communication Gaps before Coronavirus’s Arrival, State Records Show
Apr 22, 2020 // “The difficulty is they didn’t solve those problems beforehand. They were perfectly set up for success, they did everything right except for the most important step in the process.”
View at The Denver Post
How to Talk to Your Team When the Future Is Uncertain
Apr 20, 2020 // Features Paul Argenti in an article about how managers should approach communication during a crisis like the COVID-19 pandemic.
View at Harvard Business Review
Amazon CEO Jeff Bezos’ Annual Shareholder Letter, Once an Insightful Must-Read, Has Turned Cautious and Promotional as the Company Faces More Scrutiny
Apr 16, 2020 // Quotes Paul Argenti in an article about Amazon CEO Jeff Bezos’ annual shareholder letter.
View at Business Insider
As the Coronavirus Crisis Heats Up, Why Isn't America Hearing from the CDC?
Mar 25, 2020 // An article about the lack of communication from the Centers for Disease Control amid the COVID-19 pandemic quotes Paul Argenti.
View at NPR
Communicating through the Coronavirus Crisis
Mar 13, 2020 // “Approach the situation with empathy. Put yourself in your constituents’ shoes to understand their anxiety," writes Paul Argenti.
View at Harvard Business Review
Super Bowl Ads Dialed up Fun as an Antidote to Politics
Feb 03, 2020 // Quotes Paul Argenti in an article about this year’s Super Bowl advertisements. Argenti says not many companies took the “quiet” approach this year, which allowed spots from Microsoft and Google to shine. “That’s why it stands out, it’s a little bit slower and focused on a social theme,” he says.
View at Associated Press
Boeing Fires CEO Muilenburg to Restore Confidence Amid 737 Crisis
Dec 23, 2019 // “You want to bring somebody from the outside to bring fresh perspective to ‘save the day.’ He should have been gone a long time ago. He is part of the problem,” Paul Argenti says of Boeing’s decision to fire its CEO following a series of controversies, including two fatal plane crashes.
View at Reuters
Hallmark’s Flip-Flop on Same-Sex Ads Backfires
Dec 17, 2019 // Quotes Paul Argenti in an article about The Hallmark Channel’s decision to pull, then reinstate a commercial that featured a same-sex couple kissing. Argenti says the controversy “shows if you know who you are, what you’re doing and stand by your beliefs, you’ll be better off in the end.”
View at Associated Press
Hallmark Draws Criticism after Pulling Same-Sex Wedding Ads
Dec 14, 2019 // “They’ve got trouble on their hands, and they’ve got to do something fast,” says Paul Argenti regarding The Hallmark Channel, which has faced criticism over its decision to pull ads for a wedding-planning website that featured two brides kissing at the altar following a complaint from a conservative advocacy group.
View at The Washington Post
Corporates Fall Foul of Chinese Values
Oct 17, 2019 // “It’s not the U.S. It’s not New Zealand. Companies want to do business with China and they also want to allege that they are standing up for freedom of speech. But they can't have it both ways,” says Paul Argenti in an article about the pitfalls companies face when doing business in China.
View at Stuff
Companies Invest in Social Values as Corporate Giving Climbs 11%
Oct 17, 2019 // “There are all kinds of ways for you to get involved in the political and social environment that we exist in today,” says Paul Argenti. “Companies need to think about what is worth putting your neck out for.” Similar coverage in Washington Examiner.
View at U.S. News & World Report
Trading Silence for Access: The Cost of Doing Business in China
Oct 11, 2019 // “It is not the job of a CEO or a company to save the world or to run political and social norms. But it is their job to respond to the changing environment for business in which both customers and employees can decide, ‘OK, you don't believe in that? Goodbye. I'm not doing business with you,’” says Paul Argenti.
View at U.S. News & World Report
NBA's China Crisis Shows Lack of Planning for Doing Business There
Oct 09, 2019 // “It shows the lack of planning that goes into thinking about doing business in places like China,” Paul Argenti says of the recent controversy involving the NBA and its business dealings in China.
View at CNBC
U.S. Companies Walk Fine Line When Doing Business with China
Oct 08, 2019 // Quotes Paul Argenti in an article about the considerations companies must make when doing business in China. Argenti says they must consider how their business in China measures up to their own values and sense of responsibility.
View at The Washington Post
Here's What Drove SoftBank to Push for WeWork CEO's Removal
Sep 23, 2019 // “I don’t see any way you get through this without him stepping aside,” Paul Argenti says regarding WeWork CEO Adam Neumann. “I don’t think there’s time to get him rehabilitated or to try to redo his image. If I were talking to the board directly I’d say: ‘You’ve got to get rid of him to do anything.’”
View at CNBC
Shootings and Shock Value: Hoodies, PSA Use Similar Tactics
Sep 19, 2019 // Quotes Paul Argenti in an article about a recent back-to-school video spot and a fashion show that both used shock value to make a point about gun violence. "They knew exactly what they were doing in both cases and purposefully wanted to provoke it," says Argenti.
View at The New York Times
Fifth Third Shooting: Authentic, Caring Response Helped Bank Avoid Controversy
Sep 04, 2019 // “You would think that would be natural from a CEO, but it isn’t,” Paul Argenti says of Fifth Third CEO Greg Carmichael’s response following a shooting at the company’s headquarters last year.
View at WCPO
#Thinklist
Aug 27, 2019 // Includes Paul Argenti on a list of social media’s most influential faculty thinkers on issues of responsible business.
View at University of Bath
PRSA MBA Program Drives Collaboration Through Research
Aug 16, 2019 // “To determine a proper response strategy, an organization has to know who they are, how relevant the issue is to their values and who they are, the risk of providing a response to an issue, and the urgency in how quickly a response should be generated,” shares Paul Argenti.
View at Public Relations Society of America