In the Media
Budweiser Joins Coke, Pepsi Brands in Sitting Out Super Bowl
Jan 25, 2021 // Quotes Paul Argenti in an article about the numerous brands that have opted not to advertise during this year’s Super Bowl.
View at Associated Press
Corporate America Faces Reckoning on Cost of Silence, Pauses Political Donations
Jan 11, 2021 // Quotes Paul Argenti in an article about the growing number of companies who have denounced last week’s storming of the U.S. Capitol by supporters of President Donald Trump.
View at NBC News
Why Radical Transparency (with Staff and Customers) Is Good for Business
Dec 03, 2020 // Quotes Paul Argenti in an article about businesses using transparency and honesty in times of crisis.
View at Entrepreneur
Support for MAX Brand Wavers as Boeing Jet Nears Green Light
Nov 16, 2020 // Quotes Paul Argenti in an article about Boeing weighing whether to rebrand the 737 MAX airplane following a series of high profile incidents involving the aircraft.
View at Reuters
The Brands Bold Enough to Comment on the U.S. Election: An Irish Airline and a Meat Snack Company
Nov 06, 2020 // An article about companies that have spoken out in regard to the U.S. presidential election quotes Paul Argenti, who says speaking up about the election can can lead to backlash or, at least, confusion.
View at The Washington Post
Internal Communications in Uncertain Times
Nov 01, 2020 // An article about how to communicate to your team during uncertain times highlights a Harvard Business Review article written by Paul Argenti illustrating how managers can best reach their employees during the coronavirus crisis.
View at In the Black
When Should Your Company Speak up about a Social Issue?
Oct 16, 2020 // “Companies need to understand that expectations of business are changing from society, consumers, employees, and investors,” writes Paul Argenti in an article illustrating how, and when, companies should speak out on social issues.
View at Harvard Business Review
It’s Time To Reset Decision-Making In Your Organization
Sep 04, 2020 // Quotes Paul Argenti in an article arguing that times of crisis should see more firms rethink their organizational decision-making.
View at Forbes
4 Rules in Communicating with Retail Teams during COVID-19
Jun 30, 2020 // Mentions Paul Argenti in an article about how retailers can effectively communicate during the COVID-19 pandemic to ensure their teams remain healthy and supported.
View at Retail Info Systems
Some Activists Say Ben & Jerry’s Stance on Racial Justice Doesn’t Go Far Enough
Jun 29, 2020 // “They’re coming to understand that taking a political or social stand is really a way to stay relevant, particularly with millennials.”
View at Vermont Public Radio
Three Ways Finance Leaders Can Prepare for the Future of Work
Jun 23, 2020 // Highlights a Harvard Business Review article written by Paul Argenti.
View at Global Banking & Finance Review
Why Authentic Company Communication Is More Important Than Ever
May 15, 2020 // “Check in with employees regularly and realize that most of them are dealing with stress not just from working at home," says Paul Argenti.
View at Thrive Global
New NBCU CEO Jeff Shell Makes Tough Moves and Splits with Old Ways of Doing Business
May 06, 2020 // Quotes Paul Argenti in a story about the strategic moves NBCUniversal’s new CEO Jeff Shell has made since taking the reins, particularly since the outbreak of COVID-19.
View at Variety
Colorado Pandemic Simulation Exposed Communication Gaps before Coronavirus’s Arrival, State Records Show
Apr 22, 2020 // “The difficulty is they didn’t solve those problems beforehand. They were perfectly set up for success, they did everything right except for the most important step in the process.”
View at The Denver Post
How to Talk to Your Team When the Future Is Uncertain
Apr 20, 2020 // Features Paul Argenti in an article about how managers should approach communication during a crisis like the COVID-19 pandemic.
View at Harvard Business Review
Amazon CEO Jeff Bezos’ Annual Shareholder Letter, Once an Insightful Must-Read, Has Turned Cautious and Promotional as the Company Faces More Scrutiny
Apr 16, 2020 // Quotes Paul Argenti in an article about Amazon CEO Jeff Bezos’ annual shareholder letter.
View at Business Insider
As the Coronavirus Crisis Heats Up, Why Isn't America Hearing from the CDC?
Mar 25, 2020 // An article about the lack of communication from the Centers for Disease Control amid the COVID-19 pandemic quotes Paul Argenti.
View at NPR
Communicating through the Coronavirus Crisis
Mar 13, 2020 // “Approach the situation with empathy. Put yourself in your constituents’ shoes to understand their anxiety," writes Paul Argenti.
View at Harvard Business Review
Super Bowl Ads Dialed up Fun as an Antidote to Politics
Feb 03, 2020 // Quotes Paul Argenti in an article about this year’s Super Bowl advertisements. Argenti says not many companies took the “quiet” approach this year, which allowed spots from Microsoft and Google to shine. “That’s why it stands out, it’s a little bit slower and focused on a social theme,” he says.
View at Associated Press
Boeing Fires CEO Muilenburg to Restore Confidence Amid 737 Crisis
Dec 23, 2019 // “You want to bring somebody from the outside to bring fresh perspective to ‘save the day.’ He should have been gone a long time ago. He is part of the problem,” Paul Argenti says of Boeing’s decision to fire its CEO following a series of controversies, including two fatal plane crashes.
View at Reuters