In the Media
What Does the Ascent of the Chief Purpose Officer Mean for CMOs?
Oct 08, 2021 // Quotes Paul Argenti in an article about how the rise of chief purpose officers is impacting the work of marketing chiefs.
View at Association of National Advertisers
What Mark Zuckerberg Got Wrong in His 1300-Word Facebook Memo
Oct 07, 2021 // Quotes Paul Argenti in an article about Facebook CEO Mark Zuckerberg, who posted a lengthy missive this week defending the company following a whistleblower testimony and prolonged platform outage.
View at Forbes
Ignoring the Biden Vaccine Mandate Could Mean Heavy Fines
Sep 13, 2021 // Quotes Paul Argenti in an article advising employers on how to approach speaking to employees about President Biden's latest vaccine mandate
View at Business Insider
Wokewashing: An Introduction
Aug 16, 2021 // Highlights Paul Argenti in an article analyzing “wokewashing”— attempts by brands to leverage social causes for branding and advertising purposes.
View at Quartz
The C-Suite Job of the Future: Chief Purpose Officer
Jul 21, 2021 // “It’s employees who are really driving this,” says Paul Argenti in an article about the growing trend of companies hiring a purpose-focused executive—chief purpose officer—to lead efforts and departments tackling societal issues.
View at Axios
How Corporate America Is Approaching Juneteenth, the Newest National Holiday
Jun 17, 2021 // Quotes Paul Argenti in an article about corporate America’s approach to Juneteenth.
View at NBC News
Executives of 100-Plus Companies Speak Out against Voter Restrictions
Apr 04, 2021 // “The most important thing that you have to worry about is: can you actually do something about it?” Paul Argenti says in a piece discussing the number of companies and executives speaking out against a new Georgia law that restricts voting access.
View at CNN International
Corporate America Scrambles to Get behind Voting Rights
Apr 03, 2021 // “If companies are on the right side of this, the benefit that they get from speaking out is much greater than the blowback they're gonna get,” says Paul Argenti in an article about how companies are responding to a Georgia law that restricts voting access.
View at Axios
H&M, Nike, Other Brands Face Boycott in China
Apr 02, 2021 // Paul Argenti joins CNN International to discuss the fine line companies must walk if they want to do business in China.
View at CNN International
Corporate America Speaks on Georgia's Voting Restrictions
Apr 01, 2021 // Quotes Paul Argenti in an article about corporate executives that have begun to speak out against a new Georgia law that restricts voting access.
View at Axios
VW’s ‘Voltswagen’ Name Change Was an April Fools’ Day Prank
Mar 31, 2021 // Continued coverage of comments by Paul Argenti regarding an April Fools’ Day prank by Volkswagen in which the company claimed it was changing its name.
View at Pittsburgh Post-Gazette
Starbucks Turns 50 after Year of Pandemic Challenges
Mar 30, 2021 // Quotes Paul Argenti in a piece about Starbucks’ 50-year anniversary. Argenti says the company brought the idea of specialty coffee houses mainstream, creating a new sector of the restaurant business.
View at Marketplace
Volkswagen Admits Its Name Change Was an April Fools’ Day Prank
Mar 30, 2021 // Quotes Paul Argenti in an article about Volkswagen, which issued a news release this week stating that the company was changing its name to “Voltswagen” and later admitted the name change was an April Fools’ Day prank.
View at The Washington Post
Lessons from the MyPillow Guy: Should CEOs take a stand on political and social issues?
Feb 03, 2021 // A story about Mike Lindell, founder and CEO of MyPillow, features a Harvard Business Review article by Paul Argenti that examines when, and how, companies should speak out on social issues.
View at SmartCompany
Budweiser Joins Coke, Pepsi Brands in Sitting Out Super Bowl
Jan 25, 2021 // Quotes Paul Argenti in an article about the numerous brands that have opted not to advertise during this year’s Super Bowl.
View at Associated Press
Corporate America Faces Reckoning on Cost of Silence, Pauses Political Donations
Jan 11, 2021 // Quotes Paul Argenti in an article about the growing number of companies who have denounced last week’s storming of the U.S. Capitol by supporters of President Donald Trump.
View at NBC News
Why Radical Transparency (with Staff and Customers) Is Good for Business
Dec 03, 2020 // Quotes Paul Argenti in an article about businesses using transparency and honesty in times of crisis.
View at Entrepreneur
Support for MAX Brand Wavers as Boeing Jet Nears Green Light
Nov 16, 2020 // Quotes Paul Argenti in an article about Boeing weighing whether to rebrand the 737 MAX airplane following a series of high profile incidents involving the aircraft.
View at Reuters
The Brands Bold Enough to Comment on the U.S. Election: An Irish Airline and a Meat Snack Company
Nov 06, 2020 // An article about companies that have spoken out in regard to the U.S. presidential election quotes Paul Argenti, who says speaking up about the election can can lead to backlash or, at least, confusion.
View at The Washington Post
Internal Communications in Uncertain Times
Nov 01, 2020 // An article about how to communicate to your team during uncertain times highlights a Harvard Business Review article written by Paul Argenti illustrating how managers can best reach their employees during the coronavirus crisis.
View at In the Black