In the Media
GM's post-recall strategy pays dividends
Jul 24, 2014 // Paul Argenti discusses how GM has to change a corporate culture that led to its crisis, and that goes beyond a simple PR response.
View at Marketplace
Target asks shoppers to please leave guns at home
Jul 02, 2014 // Paul Argenti comments on Target's request and some tough decisions the company might now face.
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Walmart stays top of Fortune 500 list after posting nearly $500bn revenues
Jun 02, 2014 // Paul Argenti says revenue isn't everything. A more important list might be, "best places to work or best reputation."
View at The Guardian
5 Things to Help Survive a Crisis At Work
May 06, 2014 // Paul Argenti offers advice to help CEOs mitigate the damage of errors on the job.
View at Wall Street Journal
The Art of Managing Reputational Risk
Apr 30, 2014 // Using CVS's decision to halt sales of tobacco-related products as an example, Professor of Corporate Communication Paul Argenti discusses corporate reputational risk.
View at IEDP
The Morning Risk Report: Twitter Mob Forces General Mills Retreat
Apr 22, 2014 // Paul Argenti comments on General Mills' decision to retract its social media policy.
View at Wall Street Journal
GM's Bumpy Road Ahead
Apr 10, 2014 // Paul Argenti comments on the GM recall investigation.
View at Fox Business
Mozilla's Brendan Eich: Persecutor Or Persecuted?
Apr 04, 2014 // Paul Argenti says, "If you have designs on being the CEO, you have to realize your private life is not as private as you think."
View at Forbes
GM sold us on a comeback. Don't buy a CEO's apology – buy cars that are safe
Apr 01, 2014 // Paul Argenti warns consumers not to be fooled by GM's comeback strategy.
View at The Guardian
Mary Barra takes the hot seat
Apr 01, 2014 // Paul Argenti discusses General Motors CEO Mary Barra's testimony on the GM safety recalls.
View at Fox Business
The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know
Mar 11, 2014 // Paul Argenti says the first rule of crisis communication is to admit your mistakes publicly.
View at Harvard Business Review
CVS’s Lesson: Carpe Diem
Feb 07, 2014 // CVS made a smart move to advance its longterm reputation.
View at Harvard Business Review
By Dropping Cigarettes, CVS Gives Its Reputation A Boost
Feb 06, 2014 // Paul Argenti says CVS realized its reputation is the most valuable thing they have.
View at NPR
Three mistakes that may doom Chris Christie's political career
Jan 23, 2014 // Paul Argenti discusses three things Chris Christie should have done to save his political career in the wake of his Bridgegate scandal
View at Forbes
Reputation Management Expert Sees Trouble for Christie
Jan 13, 2014 // Paul Argenti says Governor Christie's apology was missing important elements key to repairing his political image.
View at Dartmouth Now
Returns help retailers play for keeps
Dec 25, 2013 // Paul Argenti says returns are a fact of life for online retailers.
View at Marketplace
The Biggest Business Failures and Successes of 2013
Dec 24, 2013 // Lessons learned: Don't fat-shame your customers, do make feel-good viral ads.
View at U.S. News & World Report
The 5 Biggest PR Blunders Of 2013
Dec 20, 2013 // Paul Argenti's annual list of the biggest communication blunders.
View at Business Insider
Top Five Communication Blunders
Dec 16, 2013 // Dartmouth College professor Paul Argenti selected the top five communications blunders of 2013
View at PRWeek
Biggest marketing blunders of 2013
Dec 14, 2013 // This year has been filled with corner office execs making dumb mistakes.
View at New York Post