In the Media

A driver murders six people, and Uber has a crisis

Feb 22, 2016 // Paul Argenti notes that a company's reputation going into a crisis is very important for how easily they can emerge from it.
View at Marketplace

Season’s Greetings Mean Corporate Stress

Dec 22, 2015 // Paul Argenti says, "The pressure is so great among companies to avoid offending individual groups that they end up offending everyone."
View at Wall Street Journal

How to Become a Spin Doctor

Nov 10, 2015 // Paul Argenti says, “CEOs rarely come up through corporate communication and rarely have an understanding of it, even though they spend most of their time communicating.”
View at BBC

SeaWorld faces a PR challenge

Nov 05, 2015 // Paul Argenti comments on SeaWorld trying to move forward after criticism from animal rights activists and the release of the documentary "Blackfish." He says, "The good news for SeaWorld is that Americans have pretty short memories. It’ll be forgotten."
View at Marketplace

The Biggest Culprit in VW's Emission Scandal

Oct 13, 2015 // Concerning the VW scandal, Paul Argenti says, "It may be many things, but my sense is that rather than a major conspiracy, it is another example of a company hell bent on growth whose performance culture created this problem."
View at Fortune

After FIFA arrests, corporate sponsors face big dilemma

May 28, 2015 // Paul Argenti says, "If I were really trying to be the most responsible, I would cut my losses now. This isn't going to get better."
View at The Washington Post

The McDonald's makeover: New kale, new Hamburglar, same old problems

May 11, 2015 // Paul Argenti says McDonalds has been good at reinventing itself.
View at Mashable

Why female CEOs are staying quiet on activist investors

Feb 23, 2015 // Paul Argenti says it would reflect well on a female CEO to speak up about aggressive moves by activist investors toward firms led by women.
View at Fortune

Aetna becomes latest company to boost its own minimum wage

Jan 16, 2015 // Paul Argenti comments on companies like Aetna and Gap raising minimum wage.
View at The Washington Post

100 Most Influential in Business Ethics

Dec 11, 2014 // Paul Argenti is one of the top academics on the 2014 list.
View at Ethisphere

Packaging the boss

Oct 13, 2014 // Paul Argenti comments on CEOs delegating their social media efforts to staff. "That's the worst way to do it," says Argenti. "Ninety-five percent of the activity I see is really bad blog posts."
View at Fortune

Note to Mary Barra: GM's Recalls Aren't Just a PR Problem

Oct 07, 2014 // Paul Argenti says that General Motors Chief Executive Mary Barra is "approaching [recalls] as a public relations/legal problem."
View at BusinessWeek

No Pain, No Gain: When Bosses Need to Rip the Band-Aid

Oct 02, 2014 // Professor of Corporate Communication Paul Argenti comments on Pacifici Investment Management Co.'s (PIMCO) executive plan to oust co-founder Bill Gross.
View at Wall Street Journal

Small Bank Aims Big Guns at Puerto Rico

Oct 01, 2014 // Paul Argenti comments on Puerto Rico's hiring of two public relations firms in response to criticism of Governor Alejandro Garcia Padilla's treatment of a local bank.
View at Wall Street Journal

Drugstore Chain CVS Kicks Tobacco Habit A Month Early

Sep 03, 2014 // Paul Argenti weighs in on CVS pulling cigarettes off their shelves one month ahead of schedule. "They'll end up getting more than $2 billion in reputational capital and kudos," he said.
View at NPR

What People Are Really Doing When They’re on a Conference Call

Aug 19, 2014 // Paul Argenti gives advice on best practices to keep people engaged during conference calls; you will be surprised at what many are doing during calls.
View at Harvard Business Review

When CEOs go rogue: how to stage a power coup and win

Aug 19, 2014 // Paul Argenti discusses 3 requirements needed for a successful CEO comeback.
View at The Guardian

Ben & Jerry’s Throws Fudge Brownie Into GMO Food Fight

Aug 01, 2014 // Paul Argenti comments on Unilever's competing interest across products regarding social responsibility and non-GMO commitment.
View at Bloomberg

Malaysia Airlines is stuck with its name

Jul 30, 2014 // Paul Argenti tells Malaysia Airlines not to bother changing its name. There would be no point; its disasters were too big.
View at Financial Times

This new-era brokerage company thinks it can help people profit—literally—from the news

Jul 24, 2014 // Paul Argenti questions the potential conflict of interest he sees in news organizations’ arrangements with former Microsoft executive Hardeep Walia's online-trading firm, Motif Investing.
View at Quartz