Research & Publications

Publications: Academic Journals (*equal authorship)

  1. Grewal, Lauren, Eugenia Wu, and Keisha Cutright, “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products.” Forthcoming at the Journal of Consumer Research.
  2. *Appel, Gil, *Lauren Grewal, *Rhonda Hadi, and *Andrew T. Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95.
  3. Grewal, Lauren and Andrew T. Stephen (2019), “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808.
  4. Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman (2019), “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest,” Journal of Marketing Research, 56 (2), 197 - 210.
  5. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” Journal of Marketing, 83 (1), 89 – 107.
  6. Gutchess, Angela H., Rebecca Sokal, Jennifer A. Coleman, Gina Gotthilf, Lauren Grewal, and Nicole Rosa (2015), “Age Differences in Self-referencing: Evidence for Common and Distinct Encoding Strategies.” Brain Research, 1612, 118-127

Publications: Research Reports and Book Chapters  (*equal authorship)

  1. Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
  2. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.

Research Under Review (*equal authorship)

  1. Herhausen, Dennis, Krista Hill, Anne Roggeveen, Dhruv Grewal, Lauren Grewal, and Francisco V. Ordenes,
    “Addressing the Failure and the Flames: Deescalating Negative High Arousal Emotions in Digital Service Recoveries,” Invited revision at the Journal of Marketing.
  2. *Grewal, Dhruv, *Lauren Grewal, *Francisco V. Ordenes, Dennis Herhausen, and Stephan Ludwig, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.” Invited revision at the Journal of Marketing Research.

Selected Working Papers  (*equal authorship)

  1. Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.”
  2. *Schroll, Roland, *Lauren Grewal, and Dhruv Grewal, “Bored Out of Your (Human) Mind: When and Why Boredom Decreases Prosocial Behavior.”
  3.  Hughes, Christian, Lauren Grewal, and J. Jeffrey Inman, “Follow the Leader: How the First Follower Establishes Group Norms in Sequential Behavior”
  4. Grewal, Lauren, Peggy J. Liu, and Cait Lamberton “You are What (and How, and with Whom) You Eat: Consumer Food Identity.”

Selected Research in Progress  (listed in order of completeness)

  • “Brand Suitability in Digital Environments” with Andrew T. Stephen and Prasad Vana
  • “Mobile Technology: The Role of Apps in Goal Setting and Child Financial Literacy” with Carl-Philip Ahlbom and Dhruv Grewal
  • “Accessibility and Sustainability Trade-offs” with Helen Van der Sluis
  • “The Role of Parasocial Interactions When Considering Social Media Influencers” with Jared Watson and Shoshana Segal
  • “The Role of Digital Channels on Consumer Attributions” with Freeman Wu, Helen Van der Sluis, and Aradhna Krishna
  • “When Giving Thanks Means More: A Giver-recipient Mismatch in Preferences for Public or Private Expressions of Gratitude” with Mary Steffel and Dhruv Grewal
  • “Stigmatized Identities and Consumption Behavior” with Esther Uduehi