Research & Publications

Publications: Academic Journals (*equal authorship)

  1. *Grewal, Lauren and *Helen van der Sluis, “Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs,” Forthcoming at the Journal of Consumer Research.
  2. Herhausen, Dennis, Lauren Grewal, Krista Hill Cummings, Anne Roggeveen, Francisco V. Ordenes, and Dhruv Grewal (2023), “Complaint Deescalation Strategies on Social Media,” Journal of Marketing, 87 (2), 210–231.
  3. Grewal, Lauren, Eugenia C. Wu, and Keisha M. Cutright (2022), “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products,” Journal of Consumer Research, 49 (1), 154-174.
  4. *Appel, Gil, *Lauren Grewal, *Rhonda Hadi, and *Andrew T. Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95.
  5. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” Journal of Marketing, 83 (1), 89 – 107.
  6. Grewal, Lauren and Andrew T. Stephen (2019), “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808.
  7. Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman (2019), “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest,” Journal of Marketing Research, 56 (2), 197 - 210.

Publications: Research Reports and Book Chapters  (*equal authorship)

  1. Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
  2. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.

Research Under Review (*equal authorship)

  1. Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Proximity Cues on the Perception of Negative Online Reviews.” Revising for third round at the Journal of Marketing Research.
  2. Grewal, Dhruv, Stephan Ludwig, Dennis Herhausen, Lauren Grewal, Francisco V. Ordenes, and Tim Bohling, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.” Revising for third round at the Journal of Marketing Research.
  3. Grewal, Lauren, Prasad Vana, and Andrew T. Stephen, “Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes.” Revising for third round at the Journal of Marketing Research.
  4. *Wu, Freeman, *Lauren Grewal, Helen van der Sluis, and Aradhna Krishna, “Where You Say It Matters: How Firms Convey Public Stances on Social Media Impacts Their Perceived Commitment to Political Advocacy.” Revising for second round at the Journal of Marketing Research.
  5. *Burkhardt, Jesse, *Kenneth Gillingham, *Lauren Grewal, *Praveen Kopalle, and *Nailya Ordabayeva, “The Roles of Pricing and Technology for Delivering Affordable Clean Energy to Consumers.” Revising for second round at the Journal of the Academy of Marketing Science.
  6. Hughes, Christian, Lauren Grewal, and J. Jeffrey Inman, “Normative Effects in Sequential Group

Selected Working Papers  (*equal authorship)

  1. Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Proximity Cues on the Perception of Negative Online Reviews.” 
  2. Grewal, Dhruv, Stephan Ludwig, Dennis Herhausen, Lauren Grewal, Francisco V. Ordenes, and Tim Bohling, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.” 
  3. Grewal, Lauren, Prasad Vana, and Andrew T. Stephen, “Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes.” 
  4. *Wu, Freeman, *Lauren Grewal, Helen van der Sluis, and Aradhna Krishna, “Where You Say It Matters: How Firms Convey Public Stances on Social Media Impacts Their Perceived Commitment to Political Advocacy.”

Selected Research in Progress  (listed in order of completeness)

  • “Bored Out of Your (Human) Mind: When and Why Boredom Decreases Self-Humanization” with Roland Schroll, Dhruv Grewal, and Stijn van Osselaer
  • “The Role of Parasocial Interactions When Considering Social Media Influencers” with Jared Watson and Shoshana Segal
  • “Mobile Technology: The Role of Apps in Goal Setting and Child Financial Literacy” with Carl-Philip Ahlbom and Dhruv Grewal
  • “When Giving Thanks Means More: A Giver-recipient Mismatch in Preferences for Public or Private Expressions of Gratitude” with Mary Steffel and Dhruv Grewal