Lauren Grewal

Associate Professor of Business Administration, Daniel R. Revers T’89 Faculty Fellow


Lauren S. Grewal is the Daniel R. Revers T’89 Faculty Fellow in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.

Current Research Topics

Identity-based consumption
Digital and social media marketing
Consumer well-being


All The New Professors At The Leading Business Schools  //

A feature article about the new professors at leading business schools. Among the professors listed who are new to Tuck are: James Smith, Brian Mezler, Lauren Grewal, Jennifer Dannals, J. Ramon Lecuona Torras, Lindsey Leininger. Read more.

How Social Media May Undermine Profits  //

social media apps

Research by Lauren Grewal shows consumers’ online identity can have negative effects on sales. Read more.

Why We Avoid Ugly Food (and What to Do About It)  //

ugly food

Lauren Grewal finds that consumers’ food choices are related to self-perception. Read more.






  • PhD, University of Pittsburgh, Katz Graduate School of Business, 2018
  • BA, Brandeis University, 2013