Lauren Grewal

Associate Professor of Business Administration


Lauren S. Grewal is an associate professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.

Current Research Topics

Identity-based consumption
Digital and social media marketing
Consumer well-being


All The New Professors At The Leading Business Schools  //

A feature article about the new professors at leading business schools. Among the professors listed who are new to Tuck are: James Smith, Brian Mezler, Lauren Grewal, Jennifer Dannals, J. Ramon Lecuona Torras, Lindsey Leininger. Read more.

How Social Media May Undermine Profits  //

social media apps

Research by Lauren Grewal shows consumers’ online identity can have negative effects on sales. Read more.

Why We Avoid Ugly Food (and What to Do About It)  //

ugly food

Lauren Grewal finds that consumers’ food choices are related to self-perception. Read more.






  • PhD, University of Pittsburgh, Katz Graduate School of Business, 2018
  • BA, Brandeis University, 2013