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Research & Publications

PUBLICATIONS: ACADEMIC JOURNALS (*EQUAL AUTHORSHIP)

  1. *Kopalle, Praveen, *Jesse Burkhardt, *Kenneth Gillingham, *Lauren Grewal, and *Nailya Ordabayeva (2024), “Delivering Affordable Clean Energy to Consumers.” Forthcoming at the Journal of the Academy of Marketing Science.
  2. *Grewal, Lauren and *Helen van der Sluis, “Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs,” Forthcoming at the Journal of Consumer Research.
  3. Herhausen, Dennis, Lauren Grewal, Krista Hill Cummings, Anne Roggeveen, Francisco V. Ordenes, and Dhruv Grewal (2023), “Complaint Deescalation Strategies on Social Media,” Journal of Marketing, 87 (2), 210–231.
  4. Grewal, Lauren, Eugenia C. Wu, and Keisha M. Cutright (2022), “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products,” Journal of Consumer Research, 49 (1), 154-174.
  5. *Appel, Gil, *Lauren Grewal, *Rhonda Hadi, and *Andrew T. Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95.
  6. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” Journal of Marketing, 83 (1), 89 – 107.
  7. Grewal, Lauren and Andrew T. Stephen (2019), “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808.
  8. Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman (2019), “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest,” Journal of Marketing Research, 56 (2), 197 - 210.

PUBLICATIONS: RESEARCH REPORTS AND BOOK CHAPTERS (*EQUAL AUTHORSHIP)

  1. Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
  2. *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.

RESEARCH UNDER REVIEW (*EQUAL AUTHORSHIP)

  1. Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Proximity Cues on the Perception of Negative Online Reviews.” Revising for fourth round at the Journal of Marketing Research.
  2. 13. Grewal, Lauren, Prasad Vana, and Andrew T. Stephen, “Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes.” Revising for fourth round at the Journal of Marketing Research.
  3. 14. *Wu, Freeman, *Lauren Grewal, Helen van der Sluis, and Aradhna Krishna, “Taking a Stance, Now or “Forever”: Optimizing the Communication of Corporate Political Activism in Digital Contexts.” Revising for third round at the Journal of Marketing Research.
    Best Advanced Talk at the AMA CBSIG Conference (2024)
  4. 15. Hughes, Christian, Lauren Grewal, and J. Jeffrey Inman, “Normative Effects in Sequential Group Decisions: The Role of the First Follower.” Revising for second round review at the Journal of Marketing.

SELECTED WORKING PAPERS (*EQUAL AUTHORSHIP)

  1. Grewal, Dhruv, Stephan Ludwig, Dennis Herhausen, Lauren Grewal, Francisco V. Ordenes, and Tim Bohling, “Relational Communication Between Frontline Employees and Customers.”
  2. *Schroll, Roland, *Lauren Grewal, Dhruv Grewal,and Stijn van Osselaer“Bored Out of Your(Human) Mind:When and Why Boredom DecreasesSelf-Humanization.”
  3. Segal, Shoshana, JaredWatson, and Lauren Grewal, “Co-Created Parasocial Connections: The DualRole of Consumers and Influencers in Enhancing Influencer Effectiveness.”
  4. Carl-Philip Ahlbom, Lauren Grewal, andDhruv Grewal,“Mobile Technology: The Role of Apps inGoal SettingandChild Financial Literacy.”
  5. Demi Oba,Kelley Gullo Wight, and Lauren Grewal, “The Interpersonal Effects of SimultaneousMulti-Platform Communication.”

    SELECTED RESEARCH IN PROGRESS (LISTED IN ORDER OF COMPLETENESS)

    1. Grewal, Dhruv, Stephan Ludwig, Dennis Herhausen, Lauren Grewal, Francisco V. Ordenes, and Tim Bohling, “Relational Communication Between Frontline Employees and Customers.”
    2. *Schroll, Roland, *Lauren Grewal, Dhruv Grewal, and Stijn van Osselaer “
      Bored Out of Your (Human) Mind: When and Why Boredom Decreases Self-Humanization.”
    3. Segal, Shoshana, Jared Watson, and Lauren Grewal, “Co-Created Parasocial Connections: The Dual Role of Consumers and Influencers in Enhancing Influencer Effectiveness.”
    4. Carl-Philip Ahlbom, Lauren Grewal, and Dhruv Grewal, “Mobile Technology: The Role of Apps in Goal Setting and Child Financial Literacy.”
    5. Demi Oba, Kelley Gullo Wight, and Lauren Grewal, “The Interpersonal Effects of Simultaneous Multi-Platform Communication.”
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