Research to Practice
The Reason for Ron Johnson's JC Penney Fiasco
Apr 12, 2013 // Kusum Ailawadi says that the chain's attempt to eliminate promotions seemed doomed from the start.
View at U.S. News & World Report
Does Corporate Social Responsibility Build Customer Loyalty?
May 24, 2011 // Don't shy away from CSR initiatives that have real meaning to consumers even if they are expensive, because the returns in customer loyalty are substantial enough to more than cover those costs.
View at Ad Age