Presentations

Invited University Camps and Seminars

  • Indian Institute of Management Bangalore, India, March 2020
  • Vienna University of Economics and Business, December 2019
  • Marketing Camp, University of Wisconsin-Madison, September 2018
  • University of Hamburg, Germany, June 2017
  • McGill University, May 2017
  • Marketing Camp, Jones School of Business, Rice University, April 2017
  • Keynote Speaker, First Tindemans Symposium on Manufacturer-Retailer Relationships, KU Leuven, Belgium, February 2017
  • Koc University, Turkey, December 2016
  • Baruch College, May 2016
  • University of Miami, January 2016
  • Arison School of Business, IDC Herzliya, Israel, December 2015
  • Cox School of Business, Southern Methodist University, November 2015
  • University of Groningen, The Netherlands, June 2015
  • Goizueta Business School, Emory University, February 2015
  • Distinguished Speaker, Fox School of Business, Temple University, October 2014
  • Distinguished Speaker in Marketing, Georgia Institute of Technology, April 2014
  • University of Leuven Winter Camp, December 2013
  • Fuqua School of Business, Duke University, January 2013
  • University of California, Davis, November 2012
  • Research Colloquium, University of Salamanca, Spain, May 2012
  • Marketing Research Symposium, Moore School, University of South Carolina, April 2012
  • University of Hamburg, September 2011
  • HEC Paris Marketing Research Camp, September 2011
  • Washington University, May 2011
  • INRA-IDEI Seminar, Toulouse School of Economics, May 2011
  • Marketing Modeling Research Camp, University of North Carolina at Chapel Hill, April 2011
  • University of Massachusetts Amherst, January 2011
  • University of Oviedo, May 2010
  • Syracuse University, April 2010
  • University of Texas at Austin, April 2010
  • Erasmus University, December 2009
  • University of Arizona, February 2009
  • University of Houston, November 2008
  • Distinguished Speaker, Lehigh University, April 2008
  • Darden School, University of Virginia, February 2008
  • Plenary Speaker, New Insights in Retailing Research, Autonoma University, Spain, June 2007
  • University of Maryland Research Camp, May 2007
  • University of Cologne and University of Hamburg Research Camp, January 2007
  • London Business School Summer Camp, July 2006
  • State University of New York Buffalo, 2006
  • 6th Annual Tilburg XMas Research Camp, Tilburg University, The Netherlands, 2005
  • University of Cologne, Germany, 2005
  • Marketing Distinguished Speaker, College of Business, University of Missouri – Columbia, 2005
  • School of Business, University of Kansas, 2005
  • MAPS Distinguished Speaker, Case Western Reserve University, 2005
  • Smeal College of Business Administration, Pennsylvania State University, 2004
  • University of Michigan, 2004
  • University of California San Diego, 2003
  • Erasmus University, The Netherlands, 2003
  • University of Texas at Dallas, 2002
  • Katz School, University of Pittsburgh, 2001
  • University of Frankfurt, Germany, 2000
  • University of Virginia, 2000, 1995
  • Boston University School of Management, 2000
  • University of North Carolina at Chapel Hill, 1999
  • University of Kiel, Germany, 1998
  • Harvard Business School, 1993

Invited Academic-Practitioner Collaborative Research Workshops

  • A Framework, Metrics, and Tools to get Distribution Right, AiMark Business Challenge Webinar Series, November 2020 (forthcoming).
  • Getting Multichannel Distribution Approximately Right, Marketing Science Institute Spring Trustee Meeting, April 2019.
  • Managing Multichannel Distribution, Marketing Science Institute Webinar, November 2018.
  • Managing Omnichannel to Win at Retail, Panel Moderator, Tuck Marketing Symposium, October 2017.
  • Managing Your Brand in a Multi-channel Ecosystem Panel Moderator, Tuck Marketing Symposium, November 2016
  • Corporate Social Responsibility Panel, Business and Society Conference, Tuck School of Business at Dartmouth, February 2015
  • Inaugural Sir Stephen Tindall Distinguished Professor Lecture, Massey University, New Zealand, January 2015
  • The Economics of Conditional Pricing, Federal Trade Commission / Department of Justice Workshop, Washington DC, June 2014
  • Shopper Marketing and Pricing Conference, Stockholm School of Economics, May 2014
  • Multi-Channel and Multi-Screen Marketing Conference, Marketing Science Institute, Dallas, May 2014
  • 7th AiMark Summit, Paris, March 2013
  • Baker Center for Retailing IMPACT Panel on Online-Offline Interaction, Wharton School, February 2012
  • ISMS Practice Conference, University of Maryland, December 2011
  • AiMark 4th Annual Summit, March 2010
  • Innovations in Retail Price Promotions, Thought Leaders Conference, Texas A&M, January 2010
  • Implementing Marketing Science, ISMS Practice Conference, MIT, January 2010
  • Evidence Based Marketing Conference, Georgia State University, July 2008
  • Retailing Thought Leaders Conference, Babson College, April 2008
  • Conference on Practice and Impact of Marketing Science, Wharton School, October 2007
  • ISMS Practice Prize Reprise, European Marketing Academy Conference, Athens, 2006
  • Tuck School Board of Overseers, 2005
  • Private Label Research Symposium, Johnson & Johnson, 2005
  • Plenary Session, Practitioner-Academic Collaborative Research Conference, Yale University, 2004
  • Procter and Gamble Professors’ Summit, 2004
  • Marketing Science Institute Research Generation Workshop, Emory University, 2004
  • MSI Conference on Linking Marketing to Financial Performance, Dallas, 2002
  • Institute for International Research Conference on Trade Promotion, 2001
  • Colgate Palmolive Company, 2001
  • Marketing Science Institute Conference on Marketing Myths and Realities, 1993

Invited Conference Sessions

  • Marketing Strategy Consortium, University of Texas at Austin, April 2020 (forthcoming)
  • ISMS Marketing Science Doctoral Consortium, Duke University, June 2020 (forthcoming)
  • Journal of Marketing Research Paul Green Award Session, American Marketing Association Summer Conference, Chicago, August 2019
  • Keynote Speaker, Marketing Effectiveness Through Customer Journeys and Multichannel Management Conference, University of Bologna, Italy, June 2019
  • ISMS Marketing Science Doctoral Consortium, Rome, Italy, June 2019
  • Theory + Practice Conference, Columbia University, May 2019
  • LehmannFest Conference, Columbia Business School, May 2019
  • Shelby D. Hunt/Harold H. Maynard + Marketing Science Institute/H. Paul Root Award Session, American Marketing Association Summer Conference, Boston, August 2018

ISMS Marketing Science Doctoral Consortium, Temple University, Philadelphia, June 2018.

  • Marketing Strategy Consortium, University of Texas at Austin, April 2020 (forthcoming).
  • ISMS Marketing Science Doctoral Consortium, Duke University, June 2020 (forthcoming).
  • Journal of Marketing Research Paul Green Award Session, American Marketing Association Summer Conference, Chicago, August 2019.
  • Keynote Speaker, Marketing Effectiveness Through Customer Journeys and Multichannel Management Conference, University of Bologna, Italy, June 2019.
  • ISMS Marketing Science Doctoral Consortium, Rome, Italy, June 2019.
  • Theory + Practice Conference, Columbia University, May 2019.
  • LehmannFest Conference, Columbia Business School, May 2019.
  • Shelby D. Hunt/Harold H. Maynard + Marketing Science Institute/H. Paul Root Award Session, American Marketing Association Summer Conference, Boston, August 2018.
  • ISMS Marketing Science Doctoral Consortium, Temple University, Philadelphia, June 2018.
  • ISMS Marketing Science Doctoral Consortium, Johns Hopkins University, Baltimore, June 2015
  • ISMS Marketing Science Doctoral Consortium, Oyzegin University, Turkey, July 2013
  • Plenary Speaker, AMA Sheth Doctoral Consortium, University of Michigan, Ann Arbor, June 2013
  • AMA Sheth Doctoral Consortium, University of Washington, June 2012
  • Marketing Science Emerging Markets Conference, Wharton School, September 2012
  • AMA Sheth Doctoral Consortium, University of Washington, June 2012
  • ISMS Marketing Science Doctoral Consortium, Boston University, June 2012
  • Research Rigor and Relevance Panel, AMA Winter Educators Conference, Florida, February 2012
  • AMA Sheth Doctoral Consortium, Texas Christian University, June 2010
  • Special Session on the Future of Marketing Education, Winter AMA Conference, February 2010
  • AMA Sheth Doctoral Consortium, Georgia State University, June 2009
  • The Erin Anderson Research Conference on B2B Relationships, Wharton School, October 2008
  • Plenary Speaker, AMA Sheth Doctoral Consortium, University of Missouri-Columbia, June 2008
  • AMA Sheth Foundation Doctoral Consortium, 2005
  • KPMG Ph.D. Project Marketing Doctoral Students Association Conference, 2005
  • Northeast Research Forum, Babson College, 2002
  • PIMS in Retrospect and Prospect Conference, University of Virginia, 2002
  • AMA Doctoral Consortium, University of Miami, 2001
  • Marketing Research Special Interest Group Session, AMA Summer Conference, 1998
  • Special Journal of Retailing Award Session at the AMA Summer Conference, 1997
  • Special Session of Recent Advances in Retailing and Service Science, Alberta, 1994

Other Conference Presentations

  • With Y. Ma, M. Martos-Partal, and O. Gonzalez, “Private Label Supply by National Brand Manufacturers: An Empirical Analysis,” Marketing Science Conference, 2019 (presented by Yu Ma)
  • With M. Vuegen, A. ter Braak, and L. Lamey, “How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases,” Marketing Science Conference, 2018
  • With S. Van der Maelen, E. Breugelsmans, K. Cleeren, and S. Neslin (2017), “Who Stays and Who Goes? Testing the Boundaries of Loyalty,” Marketing Science Conference, 2017 (presented by Els Breugelsmans)
  • With H. van Heerde and H. Datta, “Consumer-Based and Sales-Based Brand Equity: How Well Do They Align”, Marketing Science Conference, (presented by H. van Heerde) 2016
  • With Y. Ma and D. Grewal, “Warehouse Club Shopping and Household’s Nutritional Intake”, Marketing Science Conference, (presented by Y. Ma), 2015
  • With Y. Ma and D. Grewal, “Drivers of Regular Food Purchases and the Impact of a Change in Health Status: The Case of Diabetes Diagnosis”, Marketing Science Conference, 2012
  • Kusum Ailawadi, Jackie Luan, Scott Neslin, and Gail Taylor, “Does Retailer CSR Enhance Behavioral Loyalty: A Case for Benefit Segmentation,” AMA Winter Educators Conference, 2012
  • With Y. Ma and D. Grewal, “Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis,” New England Schools Marketing Consortium, 2011
  • With J. Luan, S. Neslin, and G. Taylor, “The Impact of Retailers’ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty,” Marketing Science Conference, 2011
  • With T. Langer, K. Gedenk, and S. Neslin, “The Effectiveness of Conditional Promotions,” Marketing Science Conference, 2011
  • With K. Pauwels and J.B. Steenkamp, “Private Label Use and Store Loyalty,” Special Session, Marketing Science Conference, 2008
  • With S. Neslin, “The Determinants of Consumption Flexibility,” Marketing Science Conference, 2006
  • With B. Harlam, “Quantifying and Improving Promotion Profitability at CVS,” ISMS Practice Prize Session, Marketing Science Conference, 2005
  • With K. Pauwels and J.B. Steenkamp, “The Relationship Between Store Brand Use and Store Loyalty,” Special Session, Marketing Science Conference, 2005
  • With B. Harlam, “Why Promotion Profitability Varies” Special Session, Marketing Science Conference, 2004
  • WIth K. Gedenk, C. Lutzky, and S. Neslin, “The Benefits of Promotion Induced Stockpiling,” Special Session, Marketing Science Conference, 2004
  • “An Empirical Analysis of Retail Margins: The Role of Store Brand Share,” Northeast Universities Marketing Consortium, Harvard Business School, 2003
  • “Channel Relationships and Performance: The Validity of Perceptual Performance Measures,” Marketing Science Conference, University of Maryland, 2003
  • With R. Dant and D. Grewal, “Linking Performance and Channel Relationship: Perceptual versus Objective Measures of Performance,” Special Session, AMA Winter Educators Conference, 2003
  • “The Determinants of Retailer Pass-through of Trade Promotions: An Empirical Analysis”, Marketing Science Conference, University of Alberta, 2002
  • With D. Lehmann and S. Neslin, “A Product-Market Based Measure of Brand Equity,” Marketing Science Conference, University of Alberta, 2002
  • With P. Kopalle and S. Neslin, “Competitive Reaction to P&G’s Value Pricing Move: National Brands Versus Private Labels,” plenary session of MSI Conference on Competitive Responsiveness, 2001
  • With P. Kopalle and S. Neslin, “Predicting Competitive Response to P&G’s Value Pricing Move,” Marketing Science Conference, 2001.
  • “Do Store Brands Benefit Retailers?” Marketing Science Conference, 2000
  • With J. Inman and S. Neslin, "A Decision Support System for Designing Quantity Limit Promotions", Marketing Science Conference, 2000
  • With D. Lehmann and S. Neslin, "Understanding Market Response to a Long-Term Change in Marketing Mix: An Analysis of P&G's Value Pricing Strategy," Northeast Universities Marketing Consortium, Cornell University, 1999
  • With D. Lehmann and S. Neslin, "Understanding Market Response to a Long-Term Change in Marketing Mix: An Analysis of P&G's Value Pricing Strategy," Northeast Universities Marketing Consortium, Cornell University, 1999
  • With D. Lehmann and S. Neslin, "P&G's Value Pricing Strategy," Marketing Science Conference, 1999
  • With K. Gedenk, and S. Neslin, "The Relationship Between Deal Proneness and Private Label Proneness," Marketing Science Conference, 1998
  • With K. Gedenk and S. Neslin, “Modeling Heterogeneity in Brand Choice Models: A Comparison of Alternative Approaches,” Marketing Science Conference, 1997
  • With S. Neslin, "The Effect of Promotion on Consumption: Buying More and Consuming it Faster," Marketing Science Conference, 1996.
  • With S. Neslin, "The Effect of Promotion on Consumption: Buying More and Consuming it Faster," special session, Association for Consumer Research Conference, 1996
  • With P. Farris and M. Parry, "Market Share and ROI: A Peek at Some Unobserved Variables," Marketing Science Conference, 1994.
  • With P. Farris and M. Parry, "Market Share and ROI: A Peek at Some Unobserved Variables," Northeast Marketing Consortium, Cornell University, 1994
  • With N. Borin and P. Farris, "Channel Power and Profitability," Marketing Science Conference, 1993
  • With P. Farris, "Tests of Significance in Models With Definitional Relationships," Marketing Science Conference, 1992
  • With P. Farris and M. Parry, "Market Share and ROI: The Key Role of the Purchases/Sales Ratio," Marketing Science Conference, 1991
  • With P. Farris and M. Parry, "Regression Analyses of Composite Variables," Marketing Science Conference, 1991