Jul 20, 2021 // Quotes Kusum Ailawadi in a piece about tactics food manufacturers and grocers employ to make price increases less noticeable.
View at Marketplace
May 31, 2019 // Highlights research by Kusum Ailawadi which found that consumers who shop at club stores, like Costco, shop more often and spend more per trip than those who don’t shop at club stores.
View at Refinery29
May 23, 2019 // Mentions a 2017 study by Kusum Ailawadi which found that people who shop at club stores, like Costco, spend more on food and consume more calories on average.
View at CNBC
Nov 21, 2018 // As a guest on NHPR’s “The Exchange,” Kusum Ailawadi, discusses the current state of grocery stores, what changes are underway in how we gather food, popular shopping trends, and what stores people gravitate toward—including warehouse club stores, which Ailawadi has studied extensively.
View at NHPR
Apr 03, 2018 // Highlights research by Kusum Ailawadi exploring the effect that shopping at warehouse club stores has on consumers. Ailawadi found that people who shop at club stores shop more, spend more, and eat more than those who don’t, but says the research is not an indictment of the club store format.
View at DealCrunch
Feb 27, 2018 // Highlights research by Kusum Ailawadi exploring the effects that shopping at warehouse club stores, like Costco, has on consumers.
View at KSL-TV
Dec 28, 2017 // An article about financial mistakes to avoid in 2018 highlights research by Kusum Ailawadi on the effect shopping at club stores, like Costco, has on consumers.
View at CNN Money
Nov 30, 2017 // Continued coverage of new research by Kusum Ailawadi, the Charles Jordan 1911 TU’12 Professor of Marketing. Ailawadi found that people who shop at club stores spend more, shop more often, and consume more calories than those who don’t.
View at Food Dive
Nov 24, 2017 // Features Kusum Ailawadi in continued coverage of her new research regarding how shopping at club stores affects consumers. Ailawadi found that consumers who shop at club stores spend more money, shop more often, and consume more calories than those who do not shop at club stores.
View at KTLA
Nov 24, 2017 // A feature article about new research by Kusum Ailawadi regarding how club store shopping affects consumers.
View at CNN Money
Apr 22, 2014 // Kusum Ailawadi explains if we want to truly eat healthy, we have to learn to outsmart the marketers.
View at TEDx
Nov 07, 2013 // Well-targeted promotions are more necessary and more effective than ever.
View at Forbes
Jul 21, 2013 // Kusum Ailawadi notes strategic ways in which retailers can raise prices.
View at Wall Street Journal
Jun 17, 2013 // The study by Kusum Ailawadi, professor of marketing, shows that contrary to most current corporate marketing approaches, low-sugar products will be on the rise.
View at Valley News
Apr 12, 2013 // Kusum Ailawadi says that the chain's attempt to eliminate promotions seemed doomed from the start.
View at U.S. News & World Report
May 24, 2011 // Don't shy away from CSR initiatives that have real meaning to consumers even if they are expensive, because the returns in customer loyalty are substantial enough to more than cover those costs.
View at Ad Age