Tuck

Praveen Kopalle

Professor of Marketing


About

After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

Highlights

Praveen Kopalle Receives the Class of 2015 Teaching Excellence Award in the Tuck MBA Core Curriculum  //


The purpose of this award is to celebrate the learning environment at Tuck by honoring the faculty who, in the eyes of their students, have made an outstanding contribution to the quality of the educational experience. Below are a few comments which capture the sentiment of the class, and the reasons why PK was selected.

  • Engaging and thoughtful in his lectures, PK took the time to really work with me when I was completely lost and explained problems to me multiple times, in multiple ways, until I really understood them. Definitely respected and loved by the student body.
  • As someone who could make Stats this interesting, while at the same time delivering top-tier teaching, PK is a paragon of Tuck teaching.
  • The passion and energy Professor Kopalle brings to the classroom makes a typically dry subject, Statistics, thoroughly enjoyable. He genuinely cares for his students and works hard to make sure every single student is keeping up with him in class. I looked forward to each class!

Competition and Quality  //


In this video, Praveen Kopalle discusses his research paper, "The Impact of Competition, Brand Equity, and the Cost of Overstating Quality on Advertised Quality, Quality, and Price of New Products," forthcoming in the International Journal of Research in Marketing. Watch video

The Top 7 Reasons Why Mobile Ads Don't Work  //

Praveen Kopalle's research is featured in

Retail: The Revolution Will Be Personalized  //


Read Praveen Kopalle's comments in this article from Tuck Today. Click here

Contact

E-Mail

Phone

603-646-3612

Fax

603-646-9297

Degree

  • 1992 PhD, Marketing,
    Columbia University
    New York City, NY
  • 1988 PGDM (MBA), Marketing, Indian Institute of Management, Bangalore, India
  • 1986 BE, Mechanical and Production Engineering, College of Engineering, Osmania University, Hyderabad, India

Awards

  • Class of 2015 Teaching Excellence Award in the Tuck MBA Core Curriculum
  • Distinguished Alumnus Award 2011, Indian Institute of Management, Bangalore
  • Winner, 2014 William R. Davidson Award, Journal of Retailing
  • AMA-Sheth Doctoral Consortium Faculty, 2013
  • Finalist, 2011 Marketing Science Institute's Robert Buzzell Award
  • Winner of 2011 William R. Davidson Honorable mention award, Journal of Retailing
  • Visiting Scholar, July 2011, July 2010, Winter 2009, Indian School of Business
  • Thought Leader, Texas A&M Conference, Spring 2010
  • AMA-Sheth Doctoral Consortium Faculty, 2009
  • Finalist, 2006 John D. C. Little Best Paper Award
  • Winner, 2005 John D. C. Little Best Paper Award
  • Bozzone Visiting Scholar, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Spring 2008
  • Thought Leader, "Customer Experience Management in Retailing," Spring 2008
  • AMA-Sheth Doctoral Consortium Faculty, 2005
  • 2004 Academy of Management Best Paper Proceedings
  • Winner, MSI Competition on Global Marketing, 2003
  • Most Productive Reviewer, Marketing Science, 2003
  • Outstanding Reviewer Award, Journal of Retailing, 2003
  • AMA-Sheth Doctoral Consortium Faculty, 2001
  • 1998 Harvey H. Bundy III Fellowship, Tuck School of Business
  • Research Grant Award, Center for Asia and the Emerging Economies
  • Tuck School Undergraduate Marketing Professor of the Semester, Spring 1996
  • Recognition of Excellence, Spring 1996
  • Faculty Fellow, XIV Annual Doctoral Symposium, April 1996, University of Houston
  • Best undergraduate Marketing instructor, Spring 1995
  • Research Grant Award, University of Arizona Foundation in Fall 1994
  • AMA Doctoral Consortium Fellow, 1991
  • Merit Scholarship, Indian Institute of Management, Bangalore
  • National Merit Scholarship from Government of India (July 1982-May 1986)