Tuck

Praveen Kopalle

Professor of Marketing


About

After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

Highlights

Praveen Kopalle Receives IIM Distinguished Alumni Award (DAA)   //


The Indian Institute of Management, Bangalore (IIMB) selected Praveen K. Kopalle, professor of marketing at the Tuck School of Business at Dartmouth, as one of three recipients for their 2011 Distinguished Alumni Award (DAA). Read more

The Top 7 Reasons Why Mobile Ads Don't Work  //

Praveen Kopalle's research is featured in

Retail: The Revolution Will Be Personalized  //


Read Praveen Kopalle's comments in this article from Tuck Today. Click here

Contact

E-Mail

Phone

603-646-3612

Fax

603-646-9297

Degree

  • 1992 PhD, Marketing, Columbia University, New York
  • 1988 PGDM (MBA), Marketing, Indian Institute of Management, Bangalore, India
  • 1986 BE, Mechanical and Production Engineering, College of Engineering, Osmania University, Hyderabad, India