Praveen Kopalle

Associate Dean for the MBA Program; Signal Companies' Professor of Management


After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.


Innovate to Educate  //

Last year, Praveen Kopalle began implementing the Tuck MBA taskforce’s recommendations. As a result, the MBA program has rolled out six major innovations that have made a significant impact on students’ Tuck experience, both academically and personally. Read more.

Praveen Kopalle Receives 2015 Teaching Excellence Award in the Tuck MBA Core Curriculum  //

The purpose of this award is to celebrate the learning environment at Tuck by honoring the faculty who, in the eyes of their students, have made an outstanding contribution to the quality of the educational experience. Below are a few comments which capture the sentiment of the class, and the reasons why PK was selected. Read more.






  • PhD, Marketing, Columbia University, New York, 1992
  • MBA, Indian Institute of Management, Bangalore, 1988
  • BE, Mechanical & Product Engineering, Osmania University, Hyderabad, 1986


  • AMA-Sheth Doctoral Consortium Faculty, 2016, 2015, 2013, 2009, 2005, 2001
  • 2015 Teaching Excellence Award in Core Curriculum at Tuck
  • Finalist, 2015 INFORMS Society on Marketing Long Term Impact Award
  • Best Paper Award of the Special Issue on Marketing and Innovation, International Journal of Research in Marketing

See more awards.