Praveen Kopalle

Professor of Marketing


After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.


Competition and Quality  //

In this video, Praveen Kopalle discusses his research paper, "The Impact of Competition, Brand Equity, and the Cost of Overstating Quality on Advertised Quality, Quality, and Price of New Products," forthcoming in the International Journal of Research in Marketing. Watch video

The Top 7 Reasons Why Mobile Ads Don't Work  //

Praveen Kopalle's research is featured in

Retail: The Revolution Will Be Personalized  //

Read Praveen Kopalle's comments in this article from Tuck Today. Click here








  • 1992 PhD, Marketing, Columbia University, New York
  • 1988 PGDM (MBA), Marketing, Indian Institute of Management, Bangalore, India
  • 1986 BE, Mechanical and Production Engineering, College of Engineering, Osmania University, Hyderabad, India