Peter Golder joined the Tuck School in 2009 as Professor of Marketing and teaches the marketing core course and an elective course in Global Marketing. His research on market entry timing, new products, long-term market leadership, and quality has won more than 10 best paper or best book awards including several of the most prestigious awards in the field: William F. O'Dell (Journal of Marketing Research), Harold H. Maynard (Journal of Marketing), INFORMS Long Term Impact Award (Marketing Science), Frank M. Bass Award (Marketing Science), and Berry Book Prize (American Marketing Association). His research has also been featured in numerous mass-media outlets including The Wall Street Journal, The Financial Times, The Economist, and Advertising Age.

Prior to joining Tuck, Peter was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University's Stern School of Business. He has also held faculty appointments at UCLA and Peking University. He has appeared on CBS, CNN, and the Nightly Business Report to comment on business news stories, and has been a long-time advisor and speaker to corporate executives and industry audiences.