In the Media

A ‘Rocket Ship’ of an Economic Recovery? Don’t Count on It

Apr 22, 2020 // Quotes Lauren Grewal in an article about the outlook for economic recovery following the COVID-19 pandemic.
View at Los Angeles Times

B-Schools Predict What 2020 Has in Store

Dec 23, 2019 // Quotes Lauren Grewal in an article collecting predictions for 2020 from top business school professors.
View at Poets and Quants

With Online Reviews, ‘In Mobile We Trust’

Jul 29, 2019 // “Mobile is seen as more effortful. It takes a little bit more physical effort to write a good review on a small device,” says Lauren Grewal in an article featuring her new research exploring why consumers are more likely to trust product reviews written from mobile devices.
View at Concord Monitor

University of Pittsburgh Market Research Proves we can reduce food waste by boosting consumer self-esteem

Apr 10, 2019 // A feature story about research from Lauren Grewal and coauthors exploring why consumers are less likely to choose unattractive produce.
View at Pittsburgh City Paper

The Words and Phrases to Use—and to Avoid—When Talking to Customers

Oct 18, 2018 // Mentions research in progress by Lauren Grewal about how businesses can better communicate with customers. Grewal’s research explores mimicry, and has linked mimicry to customer satisfaction.
View at Harvard Business Review

How Can Retailers Keep Ugly Produce out of Trash? Paying You a Compliment Helps, Study Finds

Aug 29, 2018 // A new study explores the connection between unattractive produce and consumers’ self-perception. The authors of the study find that buyers devalue ugly produce because of altered self-perceptions, and write that a potential antidote is to boost shoppers’ self-esteem through marketing.
View at Forbes

All the New Professors at the Leading Business Schools

Dec 19, 2018 // A feature article about the new professors at leading business schools.
View at Poets & Quants

Study Finds Smoking Is Prevalent in Hip-Hop Music Videos

Oct 30, 2018 // Quotes Lauren Grewal, assistant professor of business administration, in a feature story about a new study from Dartmouth and Johns Hopkins University researchers exploring the prevalence of smoking in hip-hop music videos, and whether companies are using the videos as a form of advertising.
View at The Dartmouth