Apr 22, 2020 // Quotes Lauren Grewal in an article about the outlook for economic recovery following the COVID-19 pandemic.
View at Los Angeles Times
Dec 23, 2019 // Quotes Lauren Grewal in an article collecting predictions for 2020 from top business school professors.
View at Poets and Quants
Jul 29, 2019 // “Mobile is seen as more effortful. It takes a little bit more physical effort to write a good review on a small device,” says Lauren Grewal in an article featuring her new research exploring why consumers are more likely to trust product reviews written from mobile devices.
View at Concord Monitor
Apr 10, 2019 // A feature story about research from Lauren Grewal and coauthors exploring why consumers are less likely to choose unattractive produce.
View at Pittsburgh City Paper
Oct 18, 2018 // Mentions research in progress by Lauren Grewal about how businesses can better communicate with customers. Grewal’s research explores mimicry, and has linked mimicry to customer satisfaction.
View at Harvard Business Review
Aug 29, 2018 // A new study explores the connection between unattractive produce and consumers’ self-perception. The authors of the study find that buyers devalue ugly produce because of altered self-perceptions, and write that a potential antidote is to boost shoppers’ self-esteem through marketing.
View at Forbes
Dec 19, 2018 // A feature article about the new professors at leading business schools.
View at Poets & Quants
Oct 30, 2018 // Quotes Lauren Grewal, assistant professor of business administration, in a feature story about a new study from Dartmouth and Johns Hopkins University researchers exploring the prevalence of smoking in hip-hop music videos, and whether companies are using the videos as a form of advertising.
View at The Dartmouth