Lauren Grewal
ASSOCIATE PROFESSOR OF BUSINESS ADMINISTRATION; Paul E. Raether T’73 Faculty Fellow
ABOUT
Lauren S. Grewal is an associate professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.
CURRENT RESEARCH TOPICS
Identity-based consumption
Digital and social media marketing
Consumer well-being
Highlights
All The New Professors At The Leading Business Schools //
A feature article about the new professors at leading business schools. Among the professors listed who are new to Tuck are: James Smith, Brian Mezler, Lauren Grewal, Jennifer Dannals, J. Ramon Lecuona Torras, Lindsey Leininger. Read more.
How Social Media May Undermine Profits //
Research by Lauren Grewal shows consumers’ online identity can have negative effects on sales. Read more.
Why We Avoid Ugly Food (and What to Do About It) //
Lauren Grewal finds that consumers’ food choices are related to self-perception. Read more.
Contact
lauren.s.grewal@tuck.dartmouth.edu
Phone
603-646-0107
Education
- PhD, University of Pittsburgh, Katz Graduate School of Business, 2018
- BA, Brandeis University, 2013