Research & Publications

PUBLICATIONS

WORKING PAPERS IN PROGRESS

  • Kyung, Ellie J., Yael Shani Feinstein, and Jacob Goldenberg, “Speeding Away from the Here and Now: Velocity and Mental Representation,” under revision (for 3rd round), Journal of Consumer Research
  • Ding, Yu and Ellie J. Kyung, “Time Flies…But Only When the Speed is ‘Just Right’: How Animation Speed Affects Perceived Waiting Time and the Online Customer Experience,” under revision (for 2nd round), Journal of Consumer Research
  • Shalev, Edith, Meyrav Shoham, Ellie J. Kyung, and Coby Morvinski, "Can You Catch More Followers with Honey? How Aggregate Reviewer Sentiment Affects Consumer Followership," under revision (for 2nd round), Journal of Consumer Research
  • Kyung, Ellie J., Manoj Thomas, and Aradhna Krishna, “Mental Mapping of Magnitude: How Horizontal versus Vertical Scale Orientation Biases Judgments”
  • Pleskac, Tim, Ellie J. Kyung, Gretchen Chapman, and Oleg Urminsky, “Comparing Single- vs. Double-blind Review of Scientific Abstracts for a High Stakes International Conference”
  • Longoni, Chiara, Luca Cian, Kellen Mrkva, and Ellie J. Kyung, “Algorithmic Unfairness Reduces Sensitivity to Bad Behaviors” 
  • Kyung, Ellie J., “Examining the Privacy Paradox: The Role of Perceived Constraints” 

SELECTED WORK IN PROGRESS

  • Kyung, Ellie J. and Manoj Thomas, “The Slider Scale versus Text Box Effect: Moderation by Interface Considerations”
  • Kyung, Ellie J. and Hal Arkes, “Effect of Construal Mindsets on Medical Malpractice Judgments”
  • Kyung, Ellie J., Sarah Memmi, and Manoj Thomas, “Shades of Gray: Scales and Truthful Disclosure”
  • Kyung, Ellie J., Yael Shani-Feinstein, and Jacob Goldenberg, “The Effect of Mental Representation on Perceived Speed”
  • Yael Shani-Feinstein, Ellie J. Kyung, and Jacob Goldenberg, “The Effect of Perceived Speed on Risk Taking” 

CONFERENCE PROCEEDINGS

  • Thomas, Manoj and Ellie J. Kyung (2018), “How Slider Scales Systematically Bias Willingness-To-Pay: Implicit Recalibration of Monetary Magnitudes,” European Advances in Consumer Research, Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN: Association for Consumer Research.
  • Shalev, Edith, Meyrav Shoham, Ellie J. Kyung, and Coby Morvinski (2018), “The Reviewer Halo Effect: When What You Write Becomes Who You Are,” European Advances in Consumer Research, Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN: Association for Consumer Research.
    Kyung, Ellie, Manoj Thomas, and Aradhna Krishna (2015), “The Rating Polarity Effect: Overcoming the Surreptitious Influence of Implicit Numerical Associations on Consumer Judgments,” Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research.
  • Kyung, Ellie (2014), “Speeding Away From the Here and Now: Velocity and Mental Representation,” Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research.
  • Kyung, Ellie (2013), “Behind the ‘Privacy Paradox’: Decreasing Disclosure By Viewing Information As a Constrained Resource,” in Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research.
  • Galak, Jeff, Ellie Kyung, Joseph Redden , and Yang Yang (2011), “Feels Far Or Near? How Subjective Perception of When One Last Consumed Influences Satiation,” in Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research.
  • Thomas, Manoj and Ellie Kyung (2011), “When Recall Disrupts Memory: Evidence For Implicit Reference Prices,” in Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research.
  • Nidhi Agrawal, Ellie Kyung, Amit Bhattacharjee, Suresh Ramanathan, Manoj Thomas, Eric Yorkston, Priya Raghubir, Sucharita Chandran, Rajagopal Raghunathan, Gita V. Johar (2010), "Special Session: All My Children: Fostering Diverse Approaches to Consumer Well-Being Research," Advances in Consumer Research, ed. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Vol. 38.
  • Menon, Geeta, Ellie Kyung, and Nidhi Agrawal (2010), “Biases on Social Comparisons: Optimism or Pesssimism?,” Advances in Consumer Research, ed. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Vol. 37.
  • Kyung, Ellie J., Geeta Menon, and Yaacov Trope (2007), “Reconstructing History: Construing Past Events to Influence Judgments of Recency and Culpability,” Advances in Consumer Research, ed. Angela Y. Lee and Dilip Soman, Vol. 35.

BOOK CHAPTERS

  • Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), “The Interface Audit,” in Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers, Boston, MA: Harvard Business School Press, 207-228.
  • Rayport, Jeffrey, Bernie Jaworski, Ellie J. Kyung, and Dorsey McGlone (2004), “Human and Financial Capital,” in Introduction to e-Commerce, 2nd ed., New York, NY: McGraw-Hill/Irwin, marketspaceU, 367-410.
  • Jaworski, Bernard J., Jeffrey Rayport, Nancy Michels, Ellie J. Kyung, Jennifer Baron, Marco Smit, Rafi Mohammed (2001), “Market Communications and Branding,” in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 169-211.

CASE STUDIES

  • Pennings, Melissa, Ellie J. Kyung, Silvia Springolo (January 2003), “Driving Revenue through Usability: A Comparative Analysis of QVC.com versus HSN.com,” Marketspace Case Study, 1-14.
  • Rayport, Jeffrey, Madeline Choquette, Dickson Louie, and Ellie J. Kyung (2002), “iVillage.com,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 283-301.
  • Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “E-LOAN,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 391-409.
  • Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “CBS Marketwatch,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 573-593.
  • Kyung, Ellie J. (September 2002), “A Study in Selling Simplicity: TechTarget,” Marketspace Case Study, 1-21.
  • Kyung, Ellie J. (April 2002), “The Challenge to Position for Transition: Eastman Kodak,” Marketspace Case Study, 1-10.