Articles
Uncertainty Isn't Going Away. Learn How to Deal With it Better
Mar 19, 2021 // Googling everything about a complex topic offers an illusion of control, but overresearching can compound stress. Ambiguous or conflicting information undermines certainty, says Ellie Kyung, Ph.D., an associate professor of marketing at the Tuck School of Business at Dartmouth College.
View at Men's Health
When More Information Leads to More Uncertainty
Jun 09, 2020 // The coronavirus pandemic leaves us in a quandary: Our natural instinct is to try to resolve our intense feelings of uncertainty, but there is so much uncertainty around the virus and its effects that a quest for complete resolution is futile. So what can we do?
View at Harvard Business Review
The Hidden Influence of Numerical Formats
Jun 06, 2018 // Tuck professor Ellie Kyung finds slider scales have a powerful effect on consumer payments.
View at Tuck
Top Courses at Tuck, According to Students
Apr 18, 2018 // One of my favorite courses in Tuck’s core curriculum is Marketing with Professor Kyung. Her ability to bring students’ previous work experiences into the classroom is very impressive...
View at Tuck
Betting on People
Jan 16, 2018 // Marketing professor Ellie J. Kyung took an unconventional path to Tuck, guided by a simple principle: Follow the people you trust.
View at Tuck
Hate Today’s Politics? How to Teach Kids About Tolerance
Oct 19, 2017 // Kneel? Lock arms? Don’t appear at all? However NFL players are responding to the national anthem before the football game, one thing is clear: They are divided...
View at SheKnows
High Marks for Students Competing in Annual Case Challenges
Apr 14, 2017 // Students leveraged lessons learned from Professor Ellie Kyung’s marketing course and presented to Robin Hayes, CEO of JetBlue, along with his executive team...
View at Tuck
What If a Five-Star Rating was Actually Bad?
Feb 15, 2017 // In her latest research on consumer behavior and decision making, Tuck associate professor Ellie Kyung investigates what happens to consumer judgment when our rating system is turned upside down.
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Prices and Memory: Leave It to Intuition
Apr 23, 2013 // Ellie Kyung says you may be better off not pondering what you used to pay.
View at Tuck
Take This Course
Apr 16, 2013 // A sampling of Tuck’s unique electives unveils a curriculum both deep and wide.
View at Tuck
Pressure Mounts for Winter Retailers
Feb 09, 2012 // The first step in terms of driving consumers towards purchase is this need recognition...
View at VPR