Articles

When More Information Leads to More Uncertainty

Jun 09, 2020 // The coronavirus pandemic leaves us in a quandary: Our natural instinct is to try to resolve our intense feelings of uncertainty, but there is so much uncertainty around the virus and its effects that a quest for complete resolution is futile. So what can we do?
View at Harvard Business Review

The Hidden Influence of Numerical Formats

Jun 06, 2018 // Tuck professor Ellie Kyung finds slider scales have a powerful effect on consumer payments.
View at Tuck

Top Courses at Tuck, According to Students

Apr 18, 2018 // One of my favorite courses in Tuck’s core curriculum is Marketing with Professor Kyung. Her ability to bring students’ previous work experiences into the classroom is very impressive...
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Betting on People

Jan 16, 2018 // Marketing professor Ellie J. Kyung took an unconventional path to Tuck, guided by a simple principle: Follow the people you trust.
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Hate Today’s Politics? How to Teach Kids About Tolerance

Oct 19, 2017 // Kneel? Lock arms? Don’t appear at all? However NFL players are responding to the national anthem before the football game, one thing is clear: They are divided...
View at SheKnows

High Marks for Students Competing in Annual Case Challenges

Apr 14, 2017 // Students leveraged lessons learned from Professor Ellie Kyung’s marketing course and presented to Robin Hayes, CEO of JetBlue, along with his executive team...
View at Tuck

What If a Five-Star Rating was Actually Bad?

Feb 15, 2017 // In her latest research on consumer behavior and decision making, Tuck associate professor Ellie Kyung investigates what happens to consumer judgment when our rating system is turned upside down.
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Prices and Memory: Leave It to Intuition

Apr 23, 2013 // Ellie Kyung says you may be better off not pondering what you used to pay.
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Take This Course

Apr 16, 2013 // A sampling of Tuck’s unique electives unveils a curriculum both deep and wide.
View at Tuck

Pressure Mounts for Winter Retailers

Feb 09, 2012 // The first step in terms of driving consumers towards purchase is this need recognition...
View at VPR