Research

Articles

Through more than 40 years of research in the broad field of strategic management, VG's research output has been cited more than 50,000 times. Here is a list of his publications:

Design Products That Won’t Become Obsolete
Harvard Business Review, Nov-Dec 2024

When Heavy Machinery Meets AI
Harvard Business Review, March-April 2024

The Next Great Digital Advantage
Harvard Business Review, May-June 2022

Becoming a Better Corporate Citizen: How PepsiCo Moved Toward A Healthier Future
Harvard Business Review, March-April 2020

No, We Work Isn’t a Tech Company. Here’s Why That Matters
Harvard Business Review, August 2019.

The Only Way Manufacturers Can Survive
MIT Sloan Management Review, March 2019

Transforming Health Care from The Ground Up
Harvard Business Review, July-August 2018

From Accountant to Yogi, Making a Radical Career Change
Harvard Business Review, May 2018

Can Anyone Stop Amazon from Winning the Industrial Internet?
Harvard Business Review, Feb 2018

Can Reverse Innovation Catalyse Better Value Health Care?
The Lancet, October 2017

The Scary Truth About Corporate Survival
Harvard Business Review, December 2016

Planned Opportunism
Harvard Business Review, May 2016

Engineering Reverse Innovation
Harvard Business Review, July-Aug 2015

Delivering World-Class Healthcare, Affordably
Harvard Business Review, November 2013

A Reverse Innovation Playbook
Harvard Business Review, April 2012

Designing a $300 House
Harvard Business Review, Jan-Feb 2011

The CEO's Role in Business Model Reinvention
Harvard Business Review, Jan-Feb 2011

Stop The Innovation Wars
Harvard Business Review, July-August 2010, 88(7/8), pp. 76-83 (with Chris Trimble)
Winner of the McKinsey Award for the Best Article in HBR

How GE Is Disrupting Itself
Harvard Business Review, October 2009, 87(10), pp. 56-65 (with Jeff Immelt and Chris Trimble)

"Organizational DNA for Strategic Innovation"
California Management Review, Spring 2005, 47(3), p. 47-76 (with Chris Trimble)
Winner of the Accenture Award for the Best Article in CMR

Disruptiveness of Innovations: Measurement and an Assessment of Reliability and Validity
Strategic Management Journal, February 2006, 27(2), pp. 189-199 (with Praveen Kopalle)

Building Breakthrough Businesses Within Established Organizations"
Harvard Business Review, May 2005, 83(5), p. 58-68 (with Chris Trimble)

"Strategic Innovation and the Science of Learning"
MIT Sloan Management Review, Winter 2004, 45(2), pp. 67-75 (with Chris Trimble)

"Building an Effective Global Business Team"
MIT Sloan Management Review, Summer 2001, 42(4), pp. 63-71 (with Anil K. Gupta)

"Knowledge Management's Social Dimension: Lessons from Nucor Steel"
MIT Sloan Management Review, Fall 2000, 42(1), pp. 71-80 (with Anil K. Gupta)

"Taking Wal-Mart Global"
Strategy and Business, 17, Fourth Quarter 1999 (with Anil K. Gupta)

"Knowledge Flows Within Multinational Corporations"
Strategic Management Journal, 21, 2000, pp. 473-496 (with Anil K. Gupta)

"Feedback Seeking Behavior Within Multinational Corporations"
Strategic Management Journal, March 1999, 20(3), pp. 205-222 (with Anil K. Gupta and Ayesha Malhatra)

"Strategic Cost Analysis of Technology Investments"
MIT Sloan Management Review, Vol. 34, No. 1, Fall 1992, pp. 39-51 (with John K. Shank)

"Profit Center Manager Compensation: Impact of Market, Political, and Human Capital Factors"
Strategic Management Journal, 1992, 13 (3), pp. 205-217 (with Joe Fisher)

"Knowledge Flows and Structure of Controls in Multinational Corporations"
Academy of Management Review (with Anil K. Gupta), October 1991, 16, 4, pp. 768-792

"Impact of Output versus Behavior Controls and Resource Sharing on Performance: Strategy as a Mediating Variable"
Academy of Management Journal (with Joe Fisher), June 1990, 33,2, pp. 259-285

"On Assessing a Firm's Cash Generating Ability"
The Accounting Review (with Ray Stephens), January 1990, 65, 1, pp. 242-257

"Implementing Competitive Strategies at the Business Unit Level: Implications of Matching Managers with Strategies"
Strategic Management Journal, 1989, 10, pp. 251- 269

"Strategy Control-Systems and Resource Sharing: Effects on Business-Unit Performance"
Academy of Management Journal, June 1990, 33(2), pp. 259-285 (with Fisher, J)

"A Contingency Approach to Strategy Implementation at the Business Unit Level: Integrating Administrative Mechanisms with Strategy"
Academy of Management Journal, 31, 4, 1988, pp. 828-853

"Making Strategy Explicit in Cost Analysis: A Case Study"
MIT Sloan Management Review (with John K. Shank), Spring 1988, 29, 3, pp. 19-29

"Decentralization, Strategy, and Effectiveness of Strategic Business Units in Multi-Business Organizations"
Academy of Management Review, 11, 4, 1986, pp. 844-856

"Resource Sharing Among SBUs: Strategic Antecedents and Administrative Implications"
Academy of Management Journal (with Anil K. Gupta), 29, 4, 1986, pp. 695-714

"Impact of Participation in the Budgetary Process on Managerial Attitudes and Performance: Universalistic and Contingency Perspectives"
Decision Sciences, 17, 4, Fall 1986, pp. 496-516

"Cash Sufficiency: The Missing Link in Strategic Planning"
The Journal of Business Strategy (with John K. Shank), Summer 1986, pp. 88-95

"Linking Control Systems to Business Unit Strategy: Impact on Performance"
Accounting, Organizations and Society (with Anil K. Gupta), 1985, pp. 51-66

"Appropriateness of Accounting Data in Performance Evaluation: Environmental Uncertainty as an Intervening Variable"
Accounting, Organizations and Society, 9, 2, 1984, pp. 125-135

"Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation"
Academy of Management Journal (with Anil K.Gupta), 27, 1, March 1984, pp. 25-41

"The Contingent Relationship Between the Controller and Internal Audit Functions in Large Organizations"
Accounting, Organizations and Society (with J.G. San Miguel), 9, 2, 1984, pp. 179-188

"Build, Hold, Harvest: Converting Strategic Intentions into Reality"
Journal of Business Strategy (with Anil K. Gupta), 4, 3, Winter 1984, pp. 34-47

"The Objectives of Financial Statements: An Empirical Study of the Use of Cash Flow and Earnings by Security Analysts"
Accounting, Organizations and Society, 5,4, 1980, pp. 383-392

"Extending Corporate Accountability: A Survey and Framework for Analysis"
Accounting, Organizations and Society (with J.G. San Miguel and John K. Shank), 2, 4, 1977, pp. 333-347