In the Media
When Opportunity Trumps Ethics in Essentials Market
Dec 29, 2023 // "Businesses and firms should be ethical in their pricing practices if they indeed want to retain existing customers, attract new ones, and build on future revenues,” write Sharmistha Sikdar and coauthor Swapnil Kothari in an article examining the ethical implications of raising prices during calamities and emergencies.
View at Hindustan Times
Amazon Prime Day, Walmart Plus Week and the Battle of the Retail Giants
Jul 12, 2023 // Quotes Sharmistha Sikdar and highlights research by Sikdar, Prasad Vana, and coauthor Vrinda Kadiyali examining the pricing strategies of Walmart and Amazon in an article about the retailers. “The strategy for Walmart is fairly clear. They follow everyday low pricing,” Sikdar says. “Walmart maintains a very controlled…
View at The New York Times