Kevin Lane Keller

E.B. Osborn Professor of Marketing


Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.  Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities and faculty positions at Berkeley, Stanford, and UNC.  Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung.  With over 120 published papers, he is also one of the most heavily cited of all marketing academics.  His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”  He is also the co-author with Philip Kotler and Alex Chernev of the all-time best-selling introductory MBA marketing textbook, Marketing Management, now in its 16th edition. More.


Findings: Should I Extend My Brand?  //

Kevin Lane Keller talks about the strategy behind brand stretch or building a multi-category brand. Read more

Inventing the Edge: Kevin Lane Keller  //

The series "Inventing the Edge" explores the research of 10 celebrated professors, including Professor Kevin Lane Keller, and its impact on business knowledge. Read more

Kevin Lane Keller Wins 2019 Blair Award for Marketing Accountability  //

Keller, the E.B. Osborn Professor of Marketing at Tuck, was a joint recipient with Dr. Roger Sinclair of the inaugural Blair Award from the Marketing Accountability Standards Board. Read more






  • PhD, Duke University, 1986
  • MSIA, Carnegie Mellon University, 1980
  • AB, Cornell University, 1978