Punam Keller

Associate Dean for Innovation and Growth; Charles Henry Jones Third Century Professor of Management


Punam Anand Keller is a behavior change expert. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies).


Social and Behavioral Sciences Team Annual Report  //

Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies. Read the report

Punam Keller Describes MessageWorks  //

A new tool from the Center for Disease Control will enable health care providers to more effectively target messages to specific audiences. Watch the video

Punam Keller Delivers Dartmouth's 25th Presidential Lecture  //

"Building Theory by Breaking Boundaries: Health and Wealth Choice-Making." Watch the video

Social Marketing Elective  //

Social marketing is the application of commercial marketing frameworks and techniques to promote individual and collective well-being. Punam Keller teaches this mini-course. Read more



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  • PhD, Northwestern University, 1984
  • MBA, Jamnalal Bajaj Institute of Management Studies, 1979
  • BA, Bombay University, 1977