Punam Keller

Deputy Dean; Charles Henry Jones Third Century Professor of Management


Punam Anand Keller is a behavior change expert. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies).


Social and Behavioral Sciences Team Annual Report  //

Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies. Read the report

Punam Keller Delivers Dartmouth's 25th Presidential Lecture  //

"Building Theory by Breaking Boundaries: Health and Wealth Choice-Making."

Social Marketing Elective  //

Social marketing is the application of commercial marketing frameworks and techniques to promote individual and collective well-being. Punam Keller teaches this mini-course. Read more



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  • PhD, Northwestern University, 1984
  • MBA, Jamnalal Bajaj Institute of Management Studies, 1979
  • BA, Bombay University, 1977