Punam Keller

Associate Dean for Innovation and Growth; Charles Henry Jones Third Century Professor of Management


Punam Anand Keller is an expert in consumer information processing and choice behavior. Her current research—supported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Education—focuses on designing and implementing consumer communication programs. She teaches the Social Marketing elective.


Punam Keller Describes MessageWorks  //

A new tool from the Center for Disease Control will enable health care providers to more effectively target messages to specific audiences. Watch the video

Punam Keller Delivers Dartmouth's 25th Presidential Lecture  //

"Building Theory by Breaking Boundaries: Health and Wealth Choice-Making." Watch the video

Social Marketing Elective  //

Social marketing is the application of commercial marketing frameworks and techniques to promote individual and collective well-being. Punam Keller teaches this mini-course. Read more



Click here




  • PhD, Northwestern University, 1984
  • MBA, Jamnalal Bajaj Institute of Management Studies, 1979
  • BA, Bombay University, 1977