Kevin Lane Keller

E. B. Osborn Professor of Marketing


Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management. More.


Brand Champion: A Q&A with Kevin Lane Keller  //

What makes Kevin Keller tick? Empathy, collegiality and rock 'n roll. Read the article from Tuck Today

Kevin Lane Keller Named One of the World's Best B-School Professors  //

Poets & Quants calls him a "Marketing and Branding Guru." Read more

Kevin Lane Keller Named 2013-15 MSI Executive Director  //

Will oversee the quality and content of MSI-sponsored research and facilitate the matching of research interests between MSI’s corporate members and academics. Read more






  • PhD, Duke University, 1986
  • MSIA, Carnegie Mellon University, 1980
  • AB, Cornell University, 1978