Curriculum Vitae

210, Tuck Hall
Tuck School of Business
Dartmouth College
Hanover, NH 03755
Tel: 603-646-0386
Email: sharmistha.sikdar@tuck.dartmouth.edu

Current Position

Assistant Professor, Tuck School of Business, Dartmouth College

Courses

Tuck Marketing Core, Thayer MEM Marketing

Education

SC Johnson Graduate School of Management, Cornell University (2013 – 2019)
Master of Science, Marketing (2018)
PhD in Marketing (Major, Chair: Vrinda Kadiyali), Statistics (Minor, Advisor: Giles Hooker) 2019

Indian Statistical Institute, Calcutta (2000- 2002)
MSc in Quantitative Economics (First Class)

Scottish Church College, Calcutta University (1997-2000)
BSc in Economics (Honours, First Class)

Research Interests

Multivariate Modeling Problems, Ecommerce, Customer Relationship Management, Customer Analytics, Multichannel Marketing, Statistical Modeling, Machine Learning, Markov Models, Bayesian Methods

Manuscripts Under Review or Revision

  • Sharmistha Sikdar, Vrinda Kadiyali and Giles Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”
  • Sharmistha Sikdar and Giles Hooker, “A Hidden Semi-Markov Model of Multi-Channel Customer Engagement Dynamics”
  • Sharmistha Sikdar, Giles Hooker and Vrinda Kadiyali, “Variable Importance Measures for Variable Selection and Statistical Inference in Multivariate Random Forests”

Research in Progress

  • With Wayne Taylor, Scott Neslin and Wenyu Jiao, “Creating More Successful Customer Journeys by Managing Holidays and Abandonment”
  • With Vrinda Kadiyali and Prasad Vana, “Aftermath of a Pandemic: A comparative analysis of Amazon and Walmart responsiveness to the Covid-19 crisis”

Invited Talks

2022

  • Sharmistha Sikdar, Vrinda Kadiyali and Giles Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”, A. Gary Anderson Graduate School of Business, University of California, Riverside, February 2022
  • Sharmistha Sikdar, and Giles Hooker, “A Hidden Semi-Markov Model of Multi-channel Customer Engagement”, invitation-only mini-conference on Customer Journeys in a Digital World, Bocconi University, June 2022 (scheduled)

2018

  • Sharmistha Sikdar, Vrinda Kadiyali and Giles Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”
  • Tuck School of Business, Dartmouth College, September 2018
  • Terry College of Business, University of Georgia, September 2018
  • Mays Business School, Texas A&M, October 2018
  • UC Davis Graduate School of Management, University of California Davis, October 2018
  • The Kenan-Flagler Business School, University of North Carolina, Chapel Hill, October 2018
  • Belk College of Business, University of North Carolina, Charlotte, October 2018

Research Presented in Conference and Workshops

2022

  • Sharmistha Sikdar, and Giles Hooker “A Hidden Semi-Markov Model of Multi-channel Customer Engagement”, Marketing Camp, Tuck School of Business at Dartmouth May 2022 (scheduled)
  • Sharmistha Sikdar, Wayne Taylor, Scott Neslin and Wenyu Jiao, “Creating More Successful Customer Journeys by Managing Holidays and Abandonment”, Marketing Science Virtual Conference, Chicago Booth School of Business, U. Chicago, June 2022 (scheduled)

2021

  • Sharmistha Sikdar, Giles Hooker and Vrinda Kadiyali, “Variable Importance Measures for Variable Selection and Statistical Inference in Multivariate Random Forests”, Marketing Science Virtual Conference, U. Rochester, June 2021 

2019-2020

  • Sharmistha Sikdar, Vrinda Kadiyali and Giles Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”
  • Marketing Analytics Symposium Sydney, UNSW, February 2020
  • Marketing Seminar, Tuck School of Business at Dartmouth, August 2019 

2017-2018

  • Sharmistha Sikdar, and Giles Hooker, “A Hidden Semi-Markov Model of Multi-channel Customer Engagement”  
  • Digital Marketing and Machine Learning Conference, Tepper School, CMU, December 2018
  • Marketing Brown Bag Series, SC Johnson College of Business, Cornell University, November 2017
  • Marketing Science Conference, University of Southern California, June 2017
  • Sikdar Sharmistha, Vrinda Kadiyali and Giles Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”
  • Marketing Brown Bag Series, SC Johnson College of Business, Cornell University, December 2017; May 2018
     

Teaching Experience (prior to start of tenure-track position)

  • Spring 2019 Instructor for AEM 4410 Marketing Research, Dyson School, Cornell University
  • Spring 2017 Instructor for NCC 5530 Marketing Management, Johnson School, Cornell University
  • Fall 2016 Co-Instructor (with Jialie Chen) for NCC 5530 Marketing Management, Johnson School, Cornell University
  • Fall 2012, Spring 2013 Visiting Faculty, Ramaiah Institute of Management Studies, Mysore University
  • May 2012 – May 2013 Visiting Faculty, Laqsh Job Skills Academy


Software Development

  • R package: MulvariateRandomForestVarImp: Variable Importance Measures for Multivariate Random Forests, Author: Sharmistha Sikdar, Giles Hooker, Contributor: Vrinda Kadiyali, Maintainer: Nika Dogonadze
    • Working Paper “Variable Importance Measures for Variable Selection and Statistical Inference in Multivariate Random Forests” with Giles Hooker and Vrinda Kadiyali

Professional Experience

  • August 2009 – August 2010 Practice Lead, Analytics Center of Excellence, Infosys Ltd., Bangalore, India
  • June 2006 – May 2009 Manager, Advanced Analytical Solutions, Citigroup, Bangalore, India
  • May 2005 – May 2006 Senior Analyst, Short Term International Rotation, GE, Alpharetta, GA, USA
  • June 2002 – April 2005 Senior Analyst, Analytics Center of Excellence, GE Capital, Bangalore and Gurgaon, India

Professional Achievements

  • 2013 Patent (Publication number US8504408 B2) on Customer Analytics Solution for Enterprises, Infosys Ltd.
  • 2007 Super Stars Team Award from Citigroup Global Decision Management
  • 2006 Super Stars Team Award from Citigroup Global Decision Management
  • 2005 “Build, Lead, Imagine & Solve” Award from GE Consumer Finance, North America
  • 2005 Imagination Breakthrough Award from GE Consumer Finance, North America
  • 2005 Partnership Award from GE Consumer Finance, North America
  • 2004 Customer Award from GE Consumer Finance, North America
  • 2003 Six-Sigma Green Belt Certification from GE Capital
  • 2003 Customer Award from GE Consumer Finance, North America

Other Information

Technical/Programming Skills: SAS, R, SAS Enterprise Miner, Knowledge Seeker, Python

Executive Education (3-Tier Program) in Middle Management 2012, Indian Institute of Management, Ahmedabad

Citizenship: United States Naturalized Citizen