In the Media
Health Education from a Social Marketing Mindset
Apr 04, 2016 // Punam Keller discusses the benefits of health educators using a social marketing approach to get patients to change their health behavior.
View at NEJM Catalyst
Social and Behavioral Sciences Team 2015 Annual Report
Oct 22, 2015 // Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies.
View at Executive Office of the President National Science and Technology Council
From Academia to Plan Design
Oct 19, 2015 // Punam Keller helped Ohio Deferred Compensation simplify its opt-in form for retirement savings, which increased employee participation in its first six months of use.
View at Pensions and Investments
What Marketing Can Do For Hospitals
Sep 15, 2014 // How can hospitals be sure they are providing a good patient experience? Through the RATER model for customer satisfaction, a marketing framework used in all kinds of service contexts, from hospitality to customer support in technology firms.
View at Forbes
Why We Don't Protect Our Passwords
Aug 15, 2014 // Punam Anand Keller tells us why we don't act in our best interest and how we can get better at it.
View at Harvard Business Review