In the Media

What Does It Take To Earn the American Dental Association Seal of Acceptance?

Feb 17, 2022 // Features Punam Anand Keller in a piece exploring how dental products receive a seal of approval from the American Dental Association.
View at Marketplace

Want to Win Over Robinhood Users? Pin Down Value Adds that Work

Nov 16, 2021 // Features Punam Anand Keller in an article about what traditional broker-dealers can learn from the success of Robinhood. Keller says firms can take a page out of Robinhood’s book by making it easier for younger, lower-income retail investors to talk with brokers, with an emphasis on financial literacy.
View at Financial Advisor IQ

SEC Chair Flags Conflicts, Investor ‘Tradeoffs’ in Digital Advice

Oct 13, 2021 // Quotes Punam Anand Keller in an article about online brokerages using psychological nudges to spur investors into action.
View at Financial Advisor IQ

Spur DC Engagement with a Bit of Fear, Study Finds

Aug 23, 2021 // Features Punam Anand Keller in an article exploring the potential value of retirement plan providers evoking fear in clients to spur engagement.
View at Pensions & Investments

Sharp Decline in Ads for COVID-19 Vaccines, as the Number of ‘Persuadable’ Americans Diminishes

Aug 06, 2021 // Features Punam Anand Keller in an article about the reduced effectiveness of COVID vaccine advertisements. Keller says that “seizing and freezing” could be to blame.
View at CNN

‘Enhanced Active Choice’ Offers a New Twist on Behavioral Finance

Oct 05, 2018 // Quotes Punam Anand Keller, deputy dean and the Charles Henry Jones Third Century Professor of Management, in an article about why administrators should consider retirement plan participants’ emotions. Keller says considering a participant’s emotions could help boost enrollment and participation.
View at ASPPA

Plan-Design Nudges Need to Take into Account Participants’ Emotions — Dartmouth Professor

Sep 26, 2018 // A feature story about the keynote address Punam Anand Keller, deputy dean and the Charles Henry Jones Third Century Professor of Management, delivered at the annual conference of the National Association of Government Defined Contribution Administrators.
View at Pensions & Investments

Leveraging Emotions to Boost Defined Contribution Outcomes

Apr 13, 2018 // Quotes Punam Anand Keller in an article about Benefits Canada’s Defined Contribution Plan Summit, where Keller delivered the opening keynote address. She says emotions have an impact on a person’s ability to recognize the benefits of defined contribution plans.
View at Benefits Canada

Courses for modern executives

Jun 02, 2017 // Quotes Punam Anand Keller in a feature article highlighting Tuck Executive Education programs.
View at Education Post by South China Morning Post

When a Penny Saved Is Not a Penny Earned

May 10, 2017 // Cites research by Punam Anand Keller and Eesha Sharma that examines how people think about and decide between opportunities to earn and save.
View at Bank Director

Punam Keller of Dartmouth College

Apr 05, 2017 // Punam Anand Keller discusses how enhanced active choice encourages participants to save more for retirement by increasing trust and satisfaction in defined contribution plans.
View at Pensions & Investments

DC plan executives should offer 'enhanced active choice' to build trust

Mar 20, 2017 // Features comments by Punam Anand Keller during a recent keynote address at Pensions & Investments' East Coast Defined Contribution Conference.
View at Pensions & Investments

Here's Why Military Veterans Are Flocking to Elite U.S. Business Schools

Nov 22, 2016 // Quotes Punam Anand Keller, about Tuck's Next Step: Transition to Business program, which is designed for veterans and elite athletes looking to make a move into the business world.
View at BusinessBecause

The Waste-Waist Dilemma

Aug 01, 2016 // An opinion piece by Punam Anand Keller examines the paradoxes of food waste, insecurity and obesity.
View at The Huffington Post

To Waste Food Is Human, But We Can Stop

Jul 21, 2016 // An opinion piece by Punam Anand Keller examines the psychological factors—stemming from evolutionary roots—that cause humans to unconsciously waste food.
View at The Huffington Post

The Difference Between Food Loss and Food Waste

Jul 06, 2016 // An op-ed written by Punam Anand Keller about the growing problem of food waste not only in the U.S., but worldwide.
View at The Huffington Post

Health Education from a Social Marketing Mindset

Apr 04, 2016 // Punam Keller discusses the benefits of health educators using a social marketing approach to get patients to change their health behavior.
View at NEJM Catalyst

Social and Behavioral Sciences Team 2015 Annual Report

Oct 22, 2015 // Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies.
View at Executive Office of the President National Science and Technology Council

From Academia to Plan Design

Oct 19, 2015 // Punam Keller helped Ohio Deferred Compensation simplify its opt-in form for retirement savings, which increased employee participation in its first six months of use.
View at Pensions and Investments

What Marketing Can Do For Hospitals

Sep 15, 2014 // How can hospitals be sure they are providing a good patient experience? Through the RATER model for customer satisfaction, a marketing framework used in all kinds of service contexts, from hospitality to customer support in technology firms.
View at Forbes