Anand, P. and B. Sternthal (1984), "The Persuasive Impact of Music in Advertising," presented at the Association for Consumer Research Conference, Elizabeth C. Hirschman and Morris B. Holbrook (Chairpersons).
Anand, P. and B. Sternthal (1985), "The Effect of Resource Availability on Learning," presented at the Advertising and Consumer Psychology Conference, Pat Cafferata and Alice Tybout (Chairpersons).
Anand, P., M. Holbrook, and D. Stephens (1986), "Lateral Asymmetry in the Formation of Preference Judgments," presented at the Association for Consumer Research Conference, Paul Anderson and Melanie Wallendorf (Chairpersons).
Anand, P. and M. B. Holbrook (1986), "Chasing the Wundt Curve: An Adventure in Consumer Esthetics," in Richard Lutz (ed.), Advances in Consumer Research, 13, 655-57.
Anand, P. and A. McGill (1987), "The Effect of Imagery on Information Processing Strategy in a Multiattribute Choice Task," Presented at the Association for Consumer Research Conference, Michael Houston (Chairperson).
McGill, A. and P. Anand (1988), "Processing by Attribute Versus Brand: The Mediating Role of Imagery," in Michael Houston (ed.), Advances in Consumer Research, 15, 184.
Anand, P. (1989), "The Role of Hemispheric Lateralization on Affective Responses," Wharton- Columbia Colloquium.
Anand, P. (1989), "The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses," Rutgers University.
Anand, P. and R. Batra (1990), "The Role of Repetition and Mood in the Processing of Preference Judgments," presented at the Association for Consumer Research conference, Michael Solomon and Rebecca Holman (Chairpersons).
Anand, P. (1990), "The Role of Prior Knowledge and Vividness on the Evaluation of Alternatives," INSEAD, France.
Anand, P. and L. Goldberg (1991), "The Role of Imagery and Other Referencing on the Persuasiveness of Fear Appeals in Advertising," Yale/NYU/Columbia Colloquium.
Anand, P. (1992), "The Differing Effects of Imagery and Self-Referencing on the Persuasiveness of Fear and Non Fear Appeals," USC, UCLA, University of Arizona.
Anand, P. (1992), "Differing Effects of Self-Referencing and Imagery on the Persuasiveness of Low and High Fear Appeals," Stanford University, MIT.
Anand, P. and L. Goldberg (1992), "The Role of Arousal and Elaboration on the Persuasiveness of Fear Appeals," presented at the Association for Consumer Research Conference, Leigh McAlister and Michael Rothschild (Chairpersons).
Goldberg, L. and P. Anand Keller (1994), "When to Accentuate the Negative in Fear Appeals," presented at the Association for Consumer Research Conference, Deborah Roedder John and Chris T. Allen (Chairpersons).
Drolet, A., P. Anand Keller and A. McGill (1995), "The Effect of the Service Provider's Opinion of the Customer on the Customer’s Evaluation of the Service," presented at the Association for Consumer Research Conference, Kim P. Corfman and John G. Lynch (Chairpersons).
Anand, P. (1996), “Vividness Effects: A Resource Allocation Perspective,” Fuqua School of Business, Duke University, Stern School of Business, New York University, Anderson School of Management, UCLA.
Keller, Anand, P. (1997), “Logic and Imagination: Almost World’s Apart,” American Marketing Association, Chicago.
Keller, Anand, P. (1997), “Converting the Unconverted: The Effect of Inclination and Opportunity to Discount the Message on Persuasion,” Duke Medical Center, Tuck School of Business.
Keller, Anand, P. (1998), “Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals,” Harvard Business School, University of Michigan, Ann Arbor.
Keller, Anand, P. (1999), “Depressive Realism and Health-Risk Accuracy,” Dartmouth College, Department of Psychology, Fuqua School of Business-Duke University, Duke Medical Center, Wharton School of Finance, and University of Chicago.
Keller, Anand, P. (1999), “The Role of Emotions on Motivation to Protect Oneself,” Kellogg School of Management, Northwestern University, Dartmouth-Hitchcock Medical Center.
Keller, Anand, P. (1999), “Affective States, Framing Preferences and Perceived Risk,” presented at the Association for Consumer Research Conference, Steve Hoch and Robert Meyer (Chairpersons).
Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2000), “Mood, Framing and Health-Related Persuasion,” presented at the Association for Consumer Research Conference, Joan Meyers-Levy and Mary Gilly (Chairpersons).
Keller, Anand, P., Olson, A. L., and D. Shields (2000), “Emotional Antecedents of Protection Motivation in Adolescents,” presented at the Association for Consumer Research Conference, Joan Meyers-Levy and Mary Gilly (Chairpersons).
Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2001), “Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood,” presented at Cornell and University of Houston, and the Association for Consumer Research Conference, Susan M. Broniarczyk and Kent Nakamoto (Chairpersons).
Keller, Anand, P., Lee, A. Y., and B. Sternthal (2002), “Stability versus Change: The Effects of Regulatory Focus Compatibility on Behavior Change,” presented at University of Colorado, Boulder.
Keller, Anand P. and I. Lipkus (2003), “Risk Information: Truth and Consequences,” presented at the Association for Consumer Research Conference, Barbara Kahn and Mary Frances Luce (Chairpersons).
Keller, Anand P. and A. L. Olson (2003), “Negative Emotions and Coping Appraisal,” presented at the Association for Consumer Research Conference, Barbara Kahn and Mary Frances Luce (Chairpersons).
Keller, Anand P., and A. L. Olson (2004), “Negative Emotions and Coping Appraisal,” presented at the University of Massachusetts, Amherst, University of Washington, St. Louis, and at the University of Wisconsin, Madison.
Keller, Anand P. (2004), “Regulatory Focus and Efficacy,” presented at Tulane University and at the University of Chicago.
Keller, Anand P. (2005), “Health Communications: A Meta-Analysis,” presented at USC.
Keller, Anand P. (2007), Keynote Speaker, “Advisor for Risk Communication,” Conference on Improving the Effectiveness of Financial Education and Saving Programs, Dartmouth College.
Keller, Anand P. (2006), “The Path to Strong Intentions is not Paved with Positive Attitudes,” presented at University of Florida, Gainsville, Social Psychology and Sociology group at Dartmouth College.
Keller, Anand P. (2006), “Changing Health Behavior: Message Frames Revisited,” presented at NYU, Georgetown, Risk Workshop, USC.
Keller, Anand P. (2007), “Emotions and Risk: Gender Differences,” presented at the University of Manitoba, Canada.
Keller, Anand P. (2007), “Transformative Marketing: Helping Consumers and Employees Help Themselves,” Marketing Science Institute, Cambridge, MA.
Keller, Anand P. (2007), Keynote Speaker, “New Ways to Make People Save: A Social Marketing Approach,” NBER Conference on Improving the Effectiveness of Financial Education and Saving Programs, Cambridge, MA.
Keller, Anand P. (2008), “Affect and Risk: Gender Differences,” presented at University of Texas, SA.
Keller, Anand P. (2008), “Role of Opportunity and Planning Costs on Inter Temporal Discounting,” presented at University of Miami, Arizona State University, Duke University, Yale University.
Keller, Anand P. (2008), “Marketing Consumer Research,” Harvard University, University of Arizona.
Keller, Anand P. (2008), “Leveraging Consumer Psychology for Effective Communications,” Advertising and Consumer Psychology Conference: Ross School of Business, University of Michigan, Co-Chair.
Keller, Anand P. (2009), Keynote Speaker, “Designing Effective Health Communications,” National Conference for Health Marketing, Center for Disease Control, Atlanta, GA.
Keller, Anand P. (2010), “Hug ‘em, Nudge ‘em, Sludge ‘em,” National Conference for Health Marketing, Center for Disease Control, Atlanta, GA.
Keller, Anand P. (2010), “The Importance of Marketing for Financial Literacy,” Financial Literacy Research Consortium, Washington, DC.
Keller, Anand P. (2011), “Customizing Consumer Choice in Financial Services,” Filene’s Research Institute, Washington, DC.