In the Media
Acting with Purpose: Brands & Social Justice
Nov 10, 2020 // As a guest on the Brand & New podcast, Peter Golder discusses when brands get involved in social issues, including potential risks, how to assess the effectiveness of a brand’s reaction, and more.
View at Brand & New
MBA News You Need: Tuck Talks Global Immersions, U Chicago Launches Alumni Venture Accelerator, and More
Oct 25, 2018 // A roundup of the latest MBA news highlights a Q&A with Peter Golder. “TuckGO teaches our students to lead across cultures. This is not just a global imperative. It’s a national imperative,” Golder says.
View at Clear Admit
Forget What You’ve Heard. Direct Primary Care Is Here to Stay.
Jul 30, 2017 // References the book Will and Vision: How Latecomers Grow to Dominate Markets by Peter Golder, professor of marketing, in an article prompted by the closure of Qliance, a primary care giant and pioneer.
View at MedPage Today
3 big brands that may be going extinct—and how to avoid their mistakes
Jan 15, 2015 // Peter Golder comments on how consumers interact with brands.
View at MarketingDIVE
Why China's Singles Day Won't Become an American Shopping Holiday
Nov 12, 2014 // Peter Golder comments on Alibaba's push to bring Singles Day, the world's largest online shopping day, to the U.S.
View at Businessweek
American/US Airways Merger Settlement Could Allow New Entrants, Experts Say
Aug 26, 2013 // A Dartmouth professor says the path to a settlement in the American/US Airways merger US could include increased access to congested airports not just for existing carriers but also for carriers that have not yet been created.
View at Forbes
Four Insights On How Great Brands Fail
Jul 12, 2013 // Professor Peter Golder describes four insights that have been surprising to marketers and investors.
View at Forbes
The Battle to Retain Market Leadership
Jul 05, 2013 // Research by Peter Golder shows that, when market leaders lose their perch, they typically have a very short time in which to regain it.
View at Strategy+Business
Brand Leadership Is Unlikely to Be Regained Once Lost
Jun 06, 2013 // In "Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types," Peter Golder and co-authors Julie R. Irwin and Debanjan Mitra present surprising and significant findings about the nature of brand leadership, showing it to be hugely beneficial but also frighteningly fragile.
View at Science Daily