Curriculum Vitae
Academic Positions
Tuck School of Business, Dartmouth College
Associate Professor of Business Administration (without tenure), July 2022 - Present
Daniel R. Revers T’89 Faculty Fellow, July 2022—present
Harvey H. Bundy III T’68 Faculty Fellow, July 2021—June 2022
Assistant Professor of Business Administration, July 2018—June 2022
Education
Katz Graduate School of Business, University of Pittsburgh
Ph.D., Marketing. April 2018
Brandeis University
B.A., Cum Laude, Psychology (Highest Honors) and Anthropology. June 2013
Publications: Academic Papers (*equal authorship)
- Herhausen, Dennis, Lauren Grewal, Krista Hill Cummings, Anne Roggeveen, Francisco V. Ordenes, and Dhruv Grewal, “Complaint Deescalation Strategies on Social Media,” Forthcoming at the Journal of Marketing.
- Grewal, Lauren, Eugenia Wu, and Keisha Cutright, “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products.” Journal of Consumer Research, .49 (1), 154-174.
- *Appel, Gil, *Lauren Grewal, *Rhonda Hadi, and *Andrew T. Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95.
- Grewal, Lauren and Andrew T. Stephen (2019), “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808.
- Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman (2019), “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest,” Journal of Marketing Research, 56 (2), 197 - 210.
- *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” Journal of Marketing, 83 (1), 89 – 107.
- Gutchess, Angela H., Rebecca Sokal, Jennifer A. Coleman, Gina Gotthilf, Lauren Grewal, and Nicole Rosa (2015), “Age Differences in Self-referencing: Evidence for Common and Distinct Encoding Strategies.” Brain Research, 1612, 118-127
Publications: Research Reports and Book Chapters (*equal authorship)
- Grewal, Lauren and Andrew T. Stephen (2019), “Identity in the digital age,” Handbook of Research on Identity Theory in Marketing, A. Reed and M. Forehand. Pages 388 – 403.
- *Grewal, Lauren, *Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2018), “Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce.” MSI Research Report, 18-123-08.
Research Under Review (*equal authorship)
- Grewal, Lauren, Andrew T. Stephen, and Yakov Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.” Invited revision at the Journal of Marketing Research.
- Grewal, Lauren, Prasad Vana, and Andrew T. Stephen, “Brands In Unsafe Places: Effects of Brand Safety Incidents on Consumers’ Brand Attitudes.” Invited revision at the Journal of Marketing Research.
- *Grewal, Lauren and *Helen Van der Sluis, “On Disability Accessibility: A Consideration of Perceived Marketplace Tradeoffs and Research Opportunities” Invited revision at the Journal of Consumer Research.
- "Grewal, Dhruv, *Lauren Grewal, *Francisco V. Ordenes, Dennis Herhausen, and Stephan Ludwig, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.” Invited revision at the Journal of Marketing Research.
Selected Working Papers (*equal authorship)
- *Wu, Freeman, *Lauren Grewal, Helen Van der Sluis, and Aradhna Krishna, “Grid or Story? Understanding How Public Stance Placement on Social Media Impacts Firms’ Perceived Commitment to Political Advocacy.”
- Hughes, Christian, Lauren Grewal, and J. Jeffrey Inman, “Normative Effects in Sequential Group Decisions: The Role of the First Follower.”
- *Schroll, Roland, *Lauren Grewal, and Dhruv Grewal, “Bored Out of Your (Human) Mind: When and Why Boredom Decreases Prosocial Behavior.”
- Grewal, Lauren, Peggy J. Liu, and Cait Lamberton “You are What (and How, and with Whom) You Eat: Consumer Food Identity.”
Selected Research in Progress (listed in order of completeness)
- “The Role of Parasocial Interactions When Considering Social Media Influencers” with Jared Watson and Shoshana Segal
- “Mobile Technology: The Role of Apps in Goal Setting and Child Financial Literacy” with Carl-Philip Ahlbom and Dhruv Grewal
- “When Giving Thanks Means More: A Giver-recipient Mismatch in Preferences for Public or Private Expressions of Gratitude” with Mary Steffel and Dhruv Grewal
Awards and Honors
- AMS Sheth Foundation Best Paper Award Finalist, 2020
- AMA-EBSCO Responsible Research in Marketing Award Finalist, 2020-21
- AMA-MRSIG Don Lehmann Award, Honorable Mention for best dissertation-based paper in the Journal of Marketing or the Journal of Marketing Research in 2019
- Invited Marketing Strategy Consortium Fellow, 2020
- John A. Howard AMA Doctoral Dissertation Award Honorable Mention, 2018
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
- Ben L. Fryrear Competitive Student Fellowship for 5th Year Funding, 2017-2018
- MSI Research Grant for $4,000, 2017
- Robert Perloff Doctoral Student Award, 2017
- MSI Alden G. Clayton Dissertation Proposal Honorable Mention, 2016
- AMA CBSIG Rising Star Award, 2016-2017
- University of Pittsburgh Honors College: Student Honoree, 2015
- Women in Marketing Leadership Conference – invited participant, 2015
- Qualtrics Behavioral Research Grant, 2015
- Sheth Fund Recipient, 2015, 2016, 2017
- Roger S. Albrandt Sr. Fellowship Award, 2013 – 2017
- Small Dean's Research Grants, University of Pittsburgh, 2013, 2014, 2015, 2016, 2017
- Research Circle on Democracy and Cultural Pluralism Grant, Brandeis University, 2013
Conference Presentations (*presenter)
“Complaint Deescalation Strategies on Social Media”
Association for Consumer Research Conference in Denver, Colorado (Scheduled October 2022)
“Grid or Story?”
Association for Consumer Research Conference in Denver, Colorado (Scheduled October 2022)
“Accessibility and Sustainability Trade-offs”
Society of Consumer Psychology Conference (Virtual; Feb 2021; Session Moderator)
“Social Media Influencers”
Association for Consumer Research Conference (Virtual; October 2020)
Society of Consumer Psychology Conference in Huntington Beach, CA. (March 2020)
“Managing Online Venting”
*Association for Consumer Research Conference in Atlanta, GA. (October 2019)
*CBSig Conference in Bern, Switzerland. (July 2019)
*Society of Consumer Psychology Conference in Savannah, GA. (February 2019; Session Chair)
“Grateful for What God Gave Me”
*Association for Consumer Research Conference in Atlanta, GA. (October 2019; Session Chair)
*Marketing Science Conference in Rome, Italy. (June 2019)
“Goal Pursuit Recommendations and Self-Conscious Emotions”
Association for Consumer Research Conference in Atlanta, GA. (October 2019)
*Society of Consumer Psychology Conference in Savannah, GA. (February 2019)
“Dialogue Dynamics in Online Service Resolution”
Association for Consumer Research Conference in Atlanta, GA. (October 2019)
American Marketing Association Winter Educators’ Conference in Austin, TX. (February 2019)
American Marketing Association Winter Educators’ Conference in New Orleans, LA. (February 2018)
“The Self-Perception Connection”
*Association for Consumer Research Conference in Dallas, TX. (October 2018)
Society for Consumer Psychology Conference in Denver, CO (August 2017)
*Marketing Academic Research Colloquium at Robert H. Smith School of Business in College Park, MD. (May 2016; Poster)
*Society for Consumer Psychology Conference in St. Pete Beach, FL. (February 2016; Poster)
“In Mobile We Trust”
*Society of Consumer Psychology Conference in Dallas, TX. (February 2018; Special session co- organizer and chair)
*Association for Consumer Research Conference in San Diego, CA. (October 2017)
SCP - JACS Collaborative Conference in Tokyo. (May 2017)
*Society for Consumer Psychology Conference in St. Pete Beach, FL. (February 2016)
Association for Consumer Research Conference in New Orleans, LA. (October 2015)
“How Shall I Thank Thee?”
*Association for Consumer Research Conference in San Diego, CA. (October 2017)
Society of Consumer Psychology Conference in San Francisco, CA. (February 2017)
*Society of Judgment and Decision-Making Conference in Boston, MA. (November 2016; Poster)
*Association for Consumer Research Conference in Berlin, Germany. (October 2016; Poster)
“Consumer Food Identity”
*Society for Consumer Psychology Conference in Huntington Beach, CA. (March 2020)
*Association for Consumer Research Conference in New Orleans, LA. (October 2015)
*Marketing Academic Research Colloquium at Darden Business School, Charlottesville, VA. (May 2015; Poster)
*Society for Consumer Psychology Conference in Phoenix, AZ. (February 2015; Poster)
“When Posting About Products in Social Media Backfires”
*Marketing Academic Research Colloquium at the Katz Graduate School of Business in Pittsburgh, PA. (May 2017; Poster)
*Boston Judgment and Decision-Making Conference at Boston College, Boston, MA. (November 2016; Poster)
*Association for Consumer Research Conference in New Orleans, LA. (October 2015)
*Society for Consumer Psychology Conference in Phoenix, AZ. (February 2015)
*Association for Consumer Research Conference in Baltimore, MD (October 2014; Poster)
Conference Panels
- Chair (2021), “Competitive Papers Roundtable Discussion: Digital Influencers and Social Media,” Association for Consumer Research Conference (Virtual)
- Panelist (2019), “Interpersonal Decision Making and Consumption: Developing Ideas and Fostering Collaborations,” Association for Consumer Research Conference in Atlanta, GA.
- Presenter (2019), “Belonging in the Journals,” The PhD Project Conference in Chicago, Il.
- Co-chair with Andrew T. Stephen (2019), “The Future is Omni-Social: How Consumer Behavior Researchers can Address Emergent Trends in Digital, Mobile, and Social Media Marketing,” American Marketing Association Winter Educators’ Conference in Austin, TX.
- Panelist (2019), “New Findings in Social Media and Influencer Marketing,” American Marketing Association Winter Educators’ Conference in Austin, TX.
Invited Talks
- University of St. Gallen, Virtual, May 2021
- Marketing Camp Speaker, Tuck School of Business, Virtual, May 2021
- King’s College London, King’s Business School, Virtual, February 2021
- New York University, Stern School of Business, April 2020 (Postponed due to COVID19)
- UCLA, Anderson School of Management, BDM Seminar, March 2020
- MSI Annual State of Marketing Science Summit, February 2020
- Junior Faculty Workshop, Emory University, January 2020
- University of Cincinnati, Carl H. Lindner College of Business, September 2019
- Southern Methodist University, Cox School of Business, November 2017
- Georgetown University, McDonough School of Business, November 2017
- University of South Florida, Muma School of Business, October 2017
- University of Arkansas, Walton College, October 2017
- Notre Dame, Mendoza College of Business, October 2017
- Columbia University, Columbia Business School, October 2017
- University of Miami, School of Business Administration, October 2017
- University of Washington, Foster School of Business, October 2017
- Dartmouth College, Tuck School of Business, September 2017
- University of Minnesota, Carlson School of Management, September 2017
- University of Illinois at Chicago, UIC Business, September 2017
Teaching
Tuck School of Business, Dartmouth College
- Digital and Social Media Strategy (Graduate), Winter 2020, 2021
- Diversity in Digital Excellence Program (Exec Ed), Fall 2019
- Principles of Marketing (Undergraduate), Fall 2018, 2019, 2020, 2021
University of Pittsburgh
- Introduction to Marketing (Undergraduate)
- Instructor: Summer 2016, Spring 2017
- Teaching Assistant: Fall 2014, Spring 2015, Fall 2015, Spring 2016, Fall 2016
Service
Ad-Hoc Reviewing: Journals
- Journal of Consumer Research
- Editorial Review Board Member July 2022 – Present
- Reviewer August 2018 – Present
- Trainee Reviewer August 2016 – July 2018
- Journal of Marketing Research September 2018 - Present
- Journal of Marketing September 2018 - Present
- Journal of Retailing October 2021 - Present
- Journal of the Academy of Marketing Science April 2020- Present
- Journal of Consumer Psychology May 2019 – Present
- International Journal of Research in Marketing January 2019 – Present
- Journal of Public Policy and Marketing September 2016 - Present
Ad-Hoc Reviewing: Conferences
- CBSig Conference on Managerially Relevant Consumer Insights 2019
- American Marketing Association 2018 – Present
- Association for Consumer Research 2016 - Present
- Society for Consumer Psychology 2015 - Present
Ad-Hoc Reviewing: Grants and Awards
- Shankar-Spiegel Award Competition, 2021-2022
- SCP Dissertation Proposal Competition, 2020-2021
- MSI Alden G. Clayton Dissertation Proposal Award, 2019
- Foundation for Food and Agriculture Research, 2018
Dissertation Committees
Esther Uduehi, Wharton (external committee member, completed April 2021)
Conference Writing
- “The Customer Experience and Lifetime Journey in Retailing: When and How Retailers Need to Embrace Technology Intelligently to Succeed.” Baker Retailing Center, Disruption in Retail: How Technology and Data are Transforming the World of Shopping, 13- 22. (2017)
- Marketing Science Institute; “Knowledge Generation Initiative on Digital and Social Media Meeting” (Scribe: 2016)
Leadership Positions
- PhD Representative for the SCP Executive Committee Fall 2016 – Spring 2018
- PhD Representative to the Katz Planning and Budget Committee 2016 - 2017
- Katz Doctoral Student Organization President 2015 - 2017
Professional Affiliations
- American Marketing Association (AMA)
- Association for Consumer Research (ACR)
- Society for Consumer Psychology (SCP)
