Ph.D. (Marketing), Darden Graduate School of Business Administration, University of Virginia, 1991
MBA, Indian Institute of Management, 1984
B.Sc. (Physics Honors) St. Stephens College, Delhi University, 1982
Academic Experience
Charles Jordan 1911 TU’12 Professor of Marketing Professor of Marketing, Tuck School of Business, Dartmouth College, 2006-present
Professor of Marketing, Tuck School of Business, Dartmouth College, 2005-06
Associate Professor of Business Administration (Tenured in 2000), Tuck School of Business, Dartmouth College, 1997-2005
Assistant Professor of Business Administration Tuck School of Business, Dartmouth College, 1993-97
Assistant Professor of Marketing, Wallace E. Carroll School of Management, Boston College Chestnut Hill, MA, 1992-93
General Motors Teaching and Research Fellow, Darden Graduate School of Business Administration, University of Virginia Charlottesville, VA, 1991-92
Faculty Member, Executive Training Seminars, CMC Limited New Delhi, India, 1985-87
Research Interests
Manufacturer-Retailer Interaction, Distribution of Power, and Performance
Retailing
Consumer and Competitor Response to Marketing Policy Changes
Determinants and Effects of Marketing Spending
Consumer Food Choices and Marketing
Industry Experience
Marketing Executive, Computer Maintenance Corporation Limited (CMC Limited) New Delhi, India, 1984-1987
Professional Service
Associate and Co-Editor:
AE, International Journal of Research in Marketing, 2009 – 2015.
AE, Journal of Marketing, 2011 –.
AE, Journal of Marketing Research, 2018 –.
AE, Journal of Retailing, 2014 – 2018.
AE, Marketing Science, 2019 –.
Senior Co-editor, Marketing Science Special Issue on Health, 2016 – 2018.
Editorial Review Boards:
International Journal of Research in Marketing, 2015 – 2018.
Journal of the Academy of Marketing Science, 2012 –2013, 2015 –.
Journal of Marketing, 2004 – 2011.
Journal of Marketing Research, 2008 – 2018.
Journal of Retailing, 2000 – 2014.
Marketing Science, 2005 – 2018.
Boards:
President-Elect, INFORMS Society for Marketing Science, 2020 –2021.
Secretary, INFORMS Society for Marketing Science, 2016 –2019.
Academic Trustee, AiMark, 2009 –.
Academic Trustee, Marketing Science Institute, 2013 –.
Advisory Board, Global Center on Big Data in Mobile Analytics, Fox School, Temple University, 2015 –.
Trustee, Southern New Hampshire University (SNHU), 2009 – 2016.
Marketing Advisor, Query Mall.com, 2016 –.
Chair/Co-chair:
4th International Conference on Research on National Brand & Private Label Marketing (NB&PL2017), “Multi- and Omni-Channel Marketing: Opportunities and Pitfalls for Manufacturers and Retailers”, June 2017.
J.B. Steenkamp Long Term Impact Award Selection Committee, 2014, International Journal of Research in Marketing.
Special Session on Consumer Health and Food Marketing, ISMS Marketing Science Conference, Boston University, 2012.
Special Session on Implementing Marketing Science, ISMS Practice Conference, MIT Sloan School, 2010.
Communication and Promotion Decisions, Retailing Thought Leaders Conference, Babson College, 2008.
Empirical Models of Manufacturer-Retailer Interaction Track, The Erin Anderson Conference, Wharton School, 2008.
Special Session on Retailing, Practice and Impact of Marketing Science Conference, Wharton School, 2007.
Special Session on Store Brands, Marketing Science Conference, Emory University, 2005.
Special Sessions on Promotions, Marketing Science Conference, Erasmus University, 2004.
Marketing Research Track, AMA Winter Educators Conference, 2001.
Member:
Selection Committee, ISMS Practice Prize Competition, 2020.
Selection Committee, 2018 Lehmann Award for Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research.
Faculty Advisor, Marketing Science Institute Marketing Analytics Roundtable, 2013-2015.