Curriculum Vitae

EDUCATION

  • Ph.D. (Marketing), Darden Graduate School of Business Administration, University of Virginia, 1991
  • MBA, Indian Institute of Management, 1984
  • B.Sc. (Physics Honors) St. Stephens College, Delhi University, 1982

Academic Experience

  • Charles Jordan 1911 TU’12 Professor of Marketing Professor of Marketing, Tuck School of Business, Dartmouth College, 2006-present
  • Professor of Marketing, Tuck School of Business, Dartmouth College, 2005-06
  • Associate Professor of Business Administration (Tenured in 2000), Tuck School of Business, Dartmouth College, 1997-2005
  • Assistant Professor of Business Administration Tuck School of Business, Dartmouth College, 1993-97
  • Assistant Professor of Marketing, Wallace E. Carroll School of Management, Boston College Chestnut Hill, MA, 1992-93
  • General Motors Teaching and Research Fellow, Darden Graduate School of Business Administration, University of Virginia Charlottesville, VA, 1991-92
  • Faculty Member, Executive Training Seminars,  CMC Limited New Delhi, India, 1985-87

Research Interests

  • Manufacturer-Retailer Interaction, Distribution of Power, and Performance
  • Retailing         
  • Consumer and Competitor Response to Marketing Policy Changes
  • Determinants and Effects of Marketing Spending
  • Consumer Food Choices and Marketing                                                                                   

Industry Experience

  • Marketing Executive, Computer Maintenance Corporation Limited (CMC Limited) New Delhi, India, 1984-1987

Professional Service

Associate and Co-Editor:

  • AE, International Journal of Research in Marketing, 2009 – 2015.
  • AE, Journal of Marketing, 2011 –.
  • AE, Journal of Marketing Research, 2018 –.
  • AE, Journal of Retailing, 2014 – 2018.
  • AE, Marketing Science, 2019 –.
  • Senior Co-editor, Marketing Science Special Issue on Health, 2016 – 2018.

Editorial Review Boards:

  • International Journal of Research in Marketing, 2015 – 2018.
  • Journal of the Academy of Marketing Science, 2012 –2013, 2015 –.
  • Journal of Marketing, 2004 – 2011.
  • Journal of Marketing Research, 2008 – 2018.
  • Journal of Retailing, 2000 – 2014.
  • Marketing Science, 2005 – 2018.

Boards:

  • President-Elect, INFORMS Society for Marketing Science, 2020 –2021.
  • Secretary, INFORMS Society for Marketing Science, 2016 –2019.       
  • Academic Trustee, AiMark, 2009 –.
  • Academic Trustee, Marketing Science Institute, 2013 –.
  • Advisory Board, Global Center on Big Data in Mobile Analytics, Fox School, Temple University, 2015 –.  
  • Trustee, Southern New Hampshire University (SNHU), 2009 – 2016.
  • Marketing Advisor, Query Mall.com, 2016 –.

Chair/Co-chair:

  • 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL2017), “Multi- and Omni-Channel Marketing: Opportunities and Pitfalls for Manufacturers and Retailers”, June 2017.
  • J.B. Steenkamp Long Term Impact Award Selection Committee, 2014, International Journal of Research in Marketing.
  • Special Session on Consumer Health and Food Marketing, ISMS Marketing Science Conference, Boston University, 2012.
  • Special Session on Implementing Marketing Science, ISMS Practice Conference, MIT Sloan School, 2010.
  • Communication and Promotion Decisions, Retailing Thought Leaders Conference, Babson College, 2008.
  • Empirical Models of Manufacturer-Retailer Interaction Track, The Erin Anderson Conference, Wharton School, 2008.
  • Special Session on Retailing, Practice and Impact of Marketing Science Conference, Wharton School, 2007.
  • Special Session on Store Brands, Marketing Science Conference, Emory University, 2005.
  • Special Sessions on Promotions, Marketing Science Conference, Erasmus University, 2004.
  • Marketing Research Track, AMA Winter Educators Conference, 2001.

Member:

  • Selection Committee, ISMS Practice Prize Competition, 2020.
  • Selection Committee, 2018 Lehmann Award for Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research.
  • Faculty Advisor, Marketing Science Institute Marketing Analytics Roundtable, 2013-2015.
  • Ph.D. Committee for Iben Ricket, Quantitative Biomedical Sciences, Dartmouth College, 2020–.
  • Ph.D. Committee for Sara Van der Maelen, KU Leuven, 2014–2018.
  • Ph.D. Committee for Maya Vuegen, KU Leuven, 2015–2019.
  • Ph.D. Committee for Maciej Szymanowski, Tilburg University, 2009.
  • Search Committee for Journal of Marketing editor, 2008.
  • Practice (PRAC) Committee, INFORMS Society for Marketing Science, 2008-2009.
  • American Marketing Association, 1991–.
  • INFORMS, 1991–.