Bryan Bollinger

Professor of Marketing and Economic Policy

ABOUT

Professor Bollinger is a Professor of Marketing and Economic Policy at Dartmouth Tuck School of Business. He was formerly a Professor of Marketing at NYU Stern School of Business where he served as the Academic Director of Doctoral Studies. His interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions and the interdependent reactions by consumers and firms. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency, and others, and it has been highlighted in news outlets such as the Economist, NPR, the New York Times, and Harvard Business Review. Professor Bollinger received his B.A. and B.E. in engineering at Dartmouth College and his M.A. in Economics and Ph.D. in Marketing at Stanford University.

HIGHLIGHTS

Journal of Marketing Research Welcomes New Editorial Team for 2026–2029  //

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Solar Energy Evolution and Diffusion Studies (SEEDS)  //

Through the Solar Energy Evolution and Diffusion Studies, or SEEDS, program, seven projects are investigating strategies to accelerate the pace of change for solar energy technologies as they are developed and deployed. The projects integrate the use of cutting-edge analytical and computational tools with real-world market data and pilot tests to speed the pace of solar energy becoming cost competitive On January 30, 2013, the U.S. Department of Energy (DOE) announced $9 million over three years to fund these projects.

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ORC ID

bryanbollinger.com

Phone

603-646-2072 

Education

  • Doctor of Philosophy in Business Administration, Stanford University,
  • Master of Arts in Economics, Stanford University,
  • Bachelor of Engineering, Dartmouth Thayer School of Engineering,
  • Bachelor of Arts in Engineering, Dartmouth College,