Modeling for Insight is a one-of-a-kind guide to building effective spreadsheet models for ill-structured problems and using them to generate insights. With its hands-on treatment, this book gives the reader an effective modeling process and specific modeling tools for becoming a master modeler. The real-world examples in the book are drawn from a wide range of fields, including financial planning, insurance, pharmaceuticals, advertising and manufacturing.
Modeling for Insight is an ideal book for courses in engineering, operations research, and management science at the upper-undergraduate and graduate levels. It is also a valuable resource for consultants and business analysts who use spreadsheets every day to better understand complex problems.
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"Most books on modeling are either too theoretical or too focused on the mechanics of programming. Powell and Batt emphasize using simple spreadsheet models to gain business insight, which is, after all, the name of the game. This is what makes this book stand head and shoulders above the rest. This clear and practical book deserves a place on the shelf of every business analyst."
-Jonathan Koomey, Ph.D., Lawrence Berkeley National Laboratory and Stanford University, author of Turning Numbers into Knowledge: Mastering the Art of Problem Solving.
