Seminars & Presentations

INVITED SEMINARS, PANELS, AND PRESENTATIONS

  • Kenan-Flagler Business School, University of North Carolina, “Amplifying the Impact of Digital Advertising: The Role of Published Sales Rankings,” April 2016.
  • School of Management, Yale University, “Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment,” December 2015.
  • Jones School of Business, Rice University, “Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment,” May 2015.
  • Ross School of Business, University of Michigan, “Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment,” March 2015.
  • Mendoza School of Business, University of Notre Dame, “Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment,” March 2015.
  • Fox School of Business, Temple University, “The Impact of Mobile App Usage on Consumer Behavior,” March 2014.
  • Marketing in Israel Conference, “Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising,” December 2013.
  • Graduate School of Management, University of California, Davis, “Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising,” October 2013.
  • Robert H. Smith School of Business, University of Maryland, “Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising,” April 2013.
  • Scheller College of Business, Georgia Tech, “Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising.” November 2012.
  • Kenan-Flagler Business School, University of North Carolina, “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin,” Presentation at Brands and Branding in Law, Accounting, and Marketing Conference, April 2012.
  • School of Business, University of Miami, “A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals,” March 2011.
  • School of Business, University of Houston, “A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals,” March 2011.
  • Tepper School of Management, Carnegie Mellon University, “A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals,” January 2010.
  • DMEF Direct/Interactive Marketing Research Summit, Invited Speaker, “Challenges and Opportunities in Multichannel Customer Management,” San Diego, CA, October 2009.
  • Yale School of Management, “A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals,” April 2009.
  • Waikato School of Management, “A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior,” December 2008.
  • Olin School of Business, Washington University, “A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior,” April 2008.
  • Rotman School of Management, University of Toronto, “A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior,” April 2008.
  • Johnson School of Management, Cornell University, “Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment,” March 2008.
  • Simon School of Management, University of Rochester, “A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior,” March 2008.
  • Mays Business School, Texas A&M, “A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior,” April 2007.
  • Columbia Business School, Columbia University, “A Optimal Contact Model for Maximizing Online Panel Response Rates,” September 2006.
  • The Wharton School, University of Pennsylvania, “Unraveling the Sales Impact of Promotion: What We Have Learned and the Role of Programmatic Research,” March 2006.
  • Goizueta School of Business, Emory University, “Customer Channel Migration,” February 2005.
  • Kellogg School of Management, Northwestern University, “Customer Channel Migration,” May 2004.
  • Babson College, “Customer Channel Migration,” February 2004.
  • Anderson School of Management, UCLA, “Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward-Looking,” February 2003.
  • The Wharton School, University of Pennsylvania, “Measuring the Impact of Promotion On Brand Switching Under Rational Consumer Behavior,” March 2002.
  • Kenan-Flagler Business School, University of North Carolina, “The Determinants of Promotion- Induced Consumer Stockpiling and Deceleration,” March 2002.
  • Fuqua School of Business, Duke University, “Measuring the Impact of Promotion On Brand Switching Under Rational Consumer Behavior,” January 2002.
  • University of Michigan Business School, Distinguished Speaker Series in Marketing, “Measuring the Impact of Promoting On Brand Switching Under Rational Consumer Behavior,” January 2001.
  • Johnson School of Management, Cornell University, “The Economic Viability of Frequency Reward Programs in A Competitive Environment,” March 2000.
  • GSIA, Carnegie Mellon University, “The Economic Viability of Frequency Reward Programs in a Competitive Environment,” July, 1999.
  • Harvard Business School, “The Economic Viability of Frequency Reward Programs in a Competitive Environment,” March, 1999.
  • Hong Kong University of Science and Technology, “The Economic Viability of Frequency Reward Programs in A Competitive Environment,” December, 1998.
  • Olin School of Business, Washington University, “The Effect of Promotion on Consumption: Buying More and Consuming It Faster,” April, 1998.
  • Haute Études Commerciales (HEC), “The Role of Promotion in Determining Future Purchase Probabilities: Its Effect on Purchase Event Feedback,” November, 1998.
  • School of Management, Yale University, “The Effect of Promotion on Consumption: Buying More and Consuming It Faster,” December, 1996.
  • Kellogg Graduate School of Management, Northwestern University, “The Effect of Promotion on Consumption: Buying More and Consuming It Faster,” October 1995.
  • Olin School of Business, Washington University, “The Relationship Between Retailer EDLP Pricing and Repeat Purchasing,” February, 1995.
  • Katz Graduate School Of Business, University of Pittsburgh, “The Relationship Between Retailer EDLP Pricing and Repeat Purchasing,” February, 1995.
  • Discussant: “Behavioral Research Opportunities Using Scanner Data,” Association for Consumer Research (ACR) Conference, Nashville, October, 1993.
  • Sloan School of Management, MIT, "Consumer Inventory Sensitivity and the Post-Promotion Dip," November, 1992.
  • Department of Veterans Affairs, Medical and Regional Office Center, White River Junction, VT, "Survey Design Issues and Techniques," May, 1992.
  • The Wharton School, University of Pennsylvania, "Consumer Inventory Sensitivity and the Post-Promotion Dip," March, 1992.
  • College of Business Administration, University of Florida, "The Effects of Retailer and Consumer Response on Optimal Advertising and Trade Promotion Strategies," January 1992.
  • Graduate School of Business, Columbia University, "The Effects of Advertising on Brand Switching and Repeat Purchasing," June, 1991.
  • Ohio State University, "The Effects of Advertising on Brand Switching and Repeat Purchasing," May, 1991.
  • Owen Graduate School of Management, Vanderbilt University, "The Effects of Advertising on Brand Switching and Repeat Purchasing," April, 1991.
  • Graduate School of Business, Stanford University, "Using Single Source Data to Measure the Effects of Advertising," August, 1990.
  • School of Management, Yale University, "Using Single Source Data to Measure the Effects of Advertising on Brand Loyalty and Brand Switching,” April, 1990.
  • William E. Simon School of Management, University of Rochester, "Using Single Source Data to Measure the Effects of Advertising on Brand Loyalty and Brand Switching," February, 1990.
  • Yale University School of Management, Marketing Models Course, "A Model for Evaluating the Profitability of Coupon Promotions," November, 1989.
  • Stern School of Business Administration, NYU, "Advertising Framing Effects in Field Data," May, 1989.
  • Anderson Graduate School of Management, UCLA, "Advertising Framing Effects in Field Data," April, 1989.
  • Olin School of Business, Washington University, "Advertising Framing Effects in Field Data," March, 1989.
  • M.I.T., Sloan School of Management, Sales Promotion course "Using Decision Calculus Models to Analyze Coupon Promotions," April, 1986.
  • Johnson Graduate School of Management, Cornell University, "A Market Response Model for Coupon Promotions," October, 1985.
  • University of Chicago Marketing Workshop: "A Market Response Model for Coupon Promotions," May, 1985.
  • N.Y.U. Graduate School of Business Marketing Leaders Seminar: "A Market Response Model for Coupon Promotions," April, 1985.
  • Discussant: "Negotiation, Bargaining, and Conflict Resolution: Models and Empirical Evidence," Panel Discussion sponsored by TIMS College of Marketing American Marketing Association Conference, August, 1984.
  • University of Massachusetts Medical School: "The American Public at Risk" Symposium, "Mass Media for Life Style Modification: Vermont/New Hampshire Smoking Cessation Program" (with Jennie Dulac and R. Peter Mogielnicki), May, 1983.
  • M.I.T. Marketing and Applied Statistics Workshop, "Estimating the Effect of Substantial Price Increases: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market," October, 1980.
  • Dartmouth-Hitchcock Medical Center: Medical Grand Rounds, "Cigarette Smoking and the Role of Marketing," April, 1979.