In the Media
Will Fast-Food Restaurants Try Surge Pricing? Here’s How That Might Work.
Feb 29, 2024 // Features Robert Shumsky in an article about how fast-food restaurants could employ surge, or dynamic, pricing following Wendy’s announcement that it plans to implement the strategy. Shumsky says utilizing dynamic pricing in a convenience-focused industry could backfire: “People can go elsewhere extremely easily with fa
View at The Boston Globe
Wendy’s Sets the Record Straight with No Surge Pricing, Just Savvy Deals during Off-Peak Hours
Feb 28, 2024 // Continued coverage of comments by Robert Shumsky regarding Wendy’s announcement that it will employ dynamic pricing. “If you can't depend on a price being at a certain level, you're going to hesitate to go back,” Shumsky says.
View at Hoodline
Fast Food Chain Wendy’s Plans to Experiment with Dynamic Pricing
Feb 28, 2024 // Features Robert Shumsky in an article about dynamic pricing, and Wendy’s recent announcement that is plans to use the strategy to increase business during traditionally slow periods. “It can reduce the trust between consumers and people who provide services,” Shumsky says. “If you can’t depend on a price level, you’re
View at NPR
They’re Advertised ‘From’ $249. But an Algorithm Has Blown Out Tickets by Thousands
Jan 19, 2024 // Features Rob Shumsky in an article examining dynamic pricing and how it has impacted events like the Australian Open tennis tournament. Shumsky says dynamic pricing comes down to trust: “When you have a long-term relationship with your customer, you have to be much more careful about these things.”
View at The Sydney Morning Herald
‘Dynamic Pricing’ Has Caused a Stir in Britain. What Is It – And Do We Have It Here?
Sep 23, 2023 // Features Robert Shumsky in an article about the rise of dynamic pricing and its impact on consumers and their relationships with businesses. Shumsky says trust is a large component of whether dynamic pricing makes sense for a company: “When you have a long-term relationship with your customer, you have to be much more
View at The Sydney Morning Herald
The Cost Going Up: AI Makes Surge Pricing Possible Across Industries
Sep 18, 2023 // Features Robert Shumsky in an article about how the proliferation of AI could make dynamic pricing more commonplace. “In a particular service where there’s a long tradition of predictable, transparent pricing, it’s hard to be the first mover to make that leap,” Shumsky says of companies introducing dynamic pricing. “Bu
View at The National Desk
Cheddar Reports: Surge Pricing—What Is It and How It Works
Mar 16, 2023 // Continued coverage of comments by Robert Shumsky regarding the growing prevalence of surge pricing.
View at Cheddar News
Surge Pricing Is Spreading to More than Rideshare Companies—Here’s Why
Mar 15, 2023 // Robert Shumsky joins CBS News to discuss the growing prevalence of surge pricing. “I think people have grown used to the idea that prices can change in real time for some services, so you see it creeping into new industries over time,” he says.
View at CBS News
Bowling for $418? Surge Pricing Creeps into Restaurants, Movies, Gym Class
Mar 12, 2023 // Quotes Robert Shumsky in an article exploring how dynamic pricing has expanded beyond industries where it has become commonplace, such as air travel, and into more ordinary activities such as dining, gyms, and more.
View at The Wall Street Journal
Researchers from Tuck and Geisel Model COVID-19 Transmission in Retail Stores
Mar 11, 2021 // Robert Shumsky and other researchers conclude that reducing speed variance among grocery shoppers and limiting shopper density are effective in a variety of transmission scenarios.
View at Tuck News
Pandemic Shines a Light on the Importance of Health Care Operations
Oct 28, 2020 // As the COVID-19 pandemic strained hospitals and clinics, concepts taught in the Health Care Operations Management course in the Master of Health Care Delivery Science program were at the forefront for serving patients.
View at Tuck News
How the Core Curriculum Fits Together
Oct 16, 2020 // An article on Tuck's integrated core curriculum mentions Analytics, a core class taught by Robert Shumsky.
View at Tuck News
Where People Are Actually Shopping
Jul 29, 2020 // Professor Rober Shumsky comments quoted in an article about shopping patterns during the COVID-19 pandemic.
View at Business of Fashion
What Safe Shopping Looks like during the Pandemic
Jul 24, 2020 // Robert Shumsky offers three principles—based on the fundamentals of operations management, their research on traffic flow within stores, and information about the transmission of COVID-19—to help retailers implement social distancing.
View at Harvard Business Review
The Magnificent Nightmare of the Billy Bookcase
Aug 22, 2013 // Professor Rober Shumsky comments on Ikea's poor reputation for delivery.
View at Slate