Punam Keller
Charles Henry Jones Third Century Professor of Management; Faculty Director, Center for Business, Government, & Society
Charles Henry Jones Third Century Professor of Management; Faculty Director, Center for Business, Government, & Society
Punam Anand Keller is a behavior change expert. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies).
Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies. Read the report
"Building Theory by Breaking Boundaries: Health and Wealth Choice-Making."
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